Skip to content
Newsroom
11/16/17
Wolfsburg
Models
Story

Greater freedom for the regions

Virtus silueta_920x518px

The new Virtus. A Volkswagen made in South America for South America.

Volkswagens are a familiar sight on roads all over the world. But just like food or literature, regional tastes vary quite significantly. That is why it is so important to deliver models exactly tailored to the needs, preferences and pocketbooks of people in a particular country. And it is why you will see the Volkswagen Saveiro in Brazil, for example, or the Santana in China – both are bestsellers, although they are unknown in Europe.

450_Saveiro

Loved in South America, unknown in Europe: The Volkswagen Saveiro.

(Missing image)

Gearing up for the future with tailor-made models
In future, we will be seeing even more of these differences in the product portfolio. After all, a key element of Volkswagen's "Transform 2025+" strategy is to strengthen the regions. The most recent achievement is the Volkswagen Virtus, which will make its debut in Brazil very soon. The sedan was developed in the country and will also be built in there.

Home of the new Virtus and workplace for about 8,800 Brazilian Volkswagen workers: The factory in Anchieta. Opened in 1957.

It is designed exclusively to suit the tastes of South American customers. So the Virtus is an important building block in the carmaker's plans for growth. According to brand CEO Herbert Diess, "we are gearing Volkswagen up for the future and South America has a key role to play." Diess believes there is enormous potential for Volkswagen in the region where the largest markets are Brazil and Argentina. And the brand intends to leverage that potential even more effectively going forward with tailor-made models like the Virtus.

AKTUELL_diess_thumb_nail_450px
ProEXR File Description =Attributes= CameraFilmApertureHorizontal (float): 1 CameraFilmApertureVertical (float): 0.749714 CameraFocalLength (float): 0.81219 arnold/AA_samples (int): 5 arnold/auto_transparency_depth (int): 10 arnold/bounds_max_x (float): 5483 arnold/bounds_max_y (float): 3844 arnold/bounds_min_x (float): 2156 arnold/bounds_min_y (float): 2106 arnold/camera/far_clip (float): 10000 arnold/camera/near_clip (float): 2 arnold/diffuse_depth (int): 3 arnold/diffuse_samples (int): 2 arnold/glossy_depth (int): 4 arnold/glossy_samples (int): 2 arnold/host/hw (string): "1 x Intel(R) Xeon(R) CPU E5-2670 0 @ 2.60GHz (8 cores, 16 logical) with 65471MB" arnold/host/name (string): "PRINT_luizjunior-PC" arnold/host/os (string): "Windows 8 Professional (version 6.2, build 9200)" arnold/reflection_depth (int): 0 arnold/refraction_depth (int): 8 arnold/refraction_samples (int): 2 arnold/sss_samples (int): 2 arnold/stats/date (string): "Fri Sep 01 21:47:43 2017" arnold/stats/geo/curve_segments (float): 0 arnold/stats/geo/triangles (float): 2.95587e+07 arnold/stats/memory/peak (float): 7975.7 arnold/stats/memory/start (float): 3517.8 arnold/stats/rays/all/pixel (float): 339.042 arnold/stats/rays/all/total (float): 1.40615e+10 arnold/stats/rays/camera/pixel (float): 23.4524 arnold/stats/rays/camera/total (float): 9.72674e+08 arnold/stats/time/render (float): 6113.65 arnold/stats/time/setup (float): 36.8807 arnold/texture_max_memory_MB (float): 2048 arnold/threads (int): 16 arnold/total_depth (int): 15 arnold/version (string): "Arnold 4.2.16.3 windows icc-14.0.2 oiio-1.7.7 rlm-12.0.2 2017/03/03 13:06:21" arnold/volume_depth (int): 0 arnold/volume_samples (int): 2 capDate (string): "2017:09:01 21:47:43" channels (chlist) compression (compression): Zip16 dataWindow (box2i): [0, 0, 6999, 5247] displayWindow (box2i): [0, 0, 6999, 5247] lineOrder (lineOrder): Random Y pixelAspectRatio (float): 1 screenWindowCenter (v2f): [0, 0] screenWindowWidth (float): 1 tiles (tiledesc): [32

Brazil: Volkswagen deliveries 17 percent up on the previous year
In Brazil, Volkswagen is the third largest carmaker with a share of just under 13 percent. 221,000 passenger cars had been delivered in the country by the end of October, 17 percent more than the previous year. The market is back in growth mode after the economic crisis, and the Virtus will bring further momentum in these favorable conditions.

The company will be investing some €1.8 billion in Brazil up to 2020. 20 new models are to be developed there, and 13 of them will also be built at Volkswagen's four plants in the country. The Virtus is following in the footsteps of the new Polo and is the already the second model in this product offensive.

The Brazilian Polo has its own unique front design.

Both are based on the "MQB", the Modular Transverse Toolkit platform. So they represent state-of-the-art Volkswagen technology.

The next "home-grown" products for South America will be an SUV and a pick-up: decisions on design and equipment are being taken by the local Volkswagen management team. Under the organizational realignment, the region has been given significantly greater independence so that these regional ideas have a greater say at HQ in Wolfsburg. Consequently, local management now has much more extensive decision-making flexibility, along with greater entrepreneurial responsibility. As the Board Member for Sales, Jürgen Stackmann, explains: "Our local colleagues know best what the markets want." Volkswagen is bringing further momentum to its South America strategy.

Argentina: Outperforming market growth
The big changes in the region are also having a direct effect at dealers. Volkswagen has been the market leader in Argentina for 14 years, and the Gol is the country's bestselling model.

The Gol is the best-selling car in Argentina.

450_Novo_GolTrack_01
450_Volkswagen CrossFox

The car market in Argentina is booming, too: so far this year, Volkswagen has already delivered 122,000 passenger cars, a rise of 31 percent, outperforming even the high market growth rate.

The CrossFox is only on sale in South America.

Now, Volkswagen is shifting up yet another gear: Herbert Diess has just announced investment plans totaling €650 million at a meeting with the President of Argentina, Mauricio Macri.

Volkswagen investiert 560 Mio. ? in den argentinischen Standort Pacheco und ein neues SUV für den südamerikanischen Markt: (v.l.n.r.) Hernán Vázquez, CEO von Volkswagen Argentinien, Volkswagen CEO, Dr. Herbert Diess, Gouverneurin María Vidal, Argentiniens Präsident Mauricio Macri und Pablo Di Si, CEO der Volkswagen Südamerika-Region, verkünden die Investitionen im argentinischen Volkswagen Werk Pacheco

Volkswagen invests 560 Mio. Euro in the Argentinian site of Pacheco (from left to right): Hernán Vázquez, CEO Volkswagen Argentinia, Volkswagen CEO, Dr. Herbert Diess, Govenor María Vidal, President of Argentina, Mauricio Macri and Pablo Di Si, CEO Volkswagen South American region, announce the investments at Pacheco factory.

Volkswagenwerk Pacheco, Luftansicht

The two VW plants will be equipped with state-of-the-art technology. In future, they too will build cars based on the MQB platform. These modernized plants will be more flexible than they are today – that is a prerequisite for starting production of a tailor-made SUV at the Pacheco factory soon.

Pacheco factory employs around 4,100 people.

Volkswagen will be investing around €560 million in Pacheco alone over the next five years. The factory will then supply the new model to the entire South American continent from 2020. The sporty offroader will create some 2,500 jobs. It will be the first vehicle of its kind ever to hit South American roads.

Back to top
Topics
Press
Service
Subscription Services

The Volkswagen Newsroom is an open platform and offers comprehensive search options to all users.

If you would like to be kept informed about our press releases and stories you can also subscribe to our media information and e-mail newsletters.

Sign up
Products as well as Volkswagen AG distributors can be found at: www.volkswagen.de
© Volkswagen 2022

The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law. Since 1st September 2017, certain new vehicles are already being type-approved according to the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO2 emissions. Starting on September 1st 2018, the New European Driving Cycle (NEDC) will be replaced by the WLTP in stages. Owing to the more realistic test conditions, the fuel consumption and CO2 emissions measured according to the WLTP will, in many cases, be higher than those measured according to the NEDC. For further information on the differences between the WLTP and NEDC, please visit www.volkswagen.de/wltp.

We are currently still required by law to state the NEDC figures. In the case of new vehicles which have been type-approved according to the WLTP, the NEDC figures are derived from the WLTP data. It is possible to specify the WLTP figures voluntarily in addition until such time as this is required by law. In cases where the NEDC figures are specified as value ranges, these do not refer to a particular individual vehicle and do not constitute part of the sales offering. They are intended exclusively as a means of comparison between different vehicle types. Additional equipment and accessories (e.g. add-on parts, different tyre formats, etc.) may change the relevant vehicle parameters, such as weight, rolling resistance and aerodynamics, and, in conjunction with weather and traffic conditions and individual driving style, may affect fuel consumption, electrical power consumption, CO2 emissions and the performance figures for the vehicle.

Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.