Both are based on the "MQB", the Modular Transverse Toolkit platform. So they represent state-of-the-art Volkswagen technology.
The next "home-grown" products for South America will be an SUV and a pick-up: decisions on design and equipment are being taken by the local Volkswagen management team. Under the organizational realignment, the region has been given significantly greater independence so that these regional ideas have a greater say at HQ in Wolfsburg. Consequently, local management now has much more extensive decision-making flexibility, along with greater entrepreneurial responsibility. As the Board Member for Sales, Jürgen Stackmann, explains: "Our local colleagues know best what the markets want." Volkswagen is bringing further momentum to its South America strategy.
Argentina: Outperforming market growth
The big changes in the region are also having a direct effect at dealers. Volkswagen has been the market leader in Argentina for 14 years, and the Gol is the country's bestselling model.