He has been part of the motor show family ever since and seen many colleagues come and go. Some have only lasted one show. This is not everyone's cup of tea. Peter Gosch's first IAA was in 2001. The first day: September 11, the day of the terrorist attacks in New York. Back then, Hall 3 where the Volkswagen stand is located was brand new. There was a false fire alarm on the second day. After that, nothing could faze him.
In his new job, he used to call himself motor show coordinator, nowadays it's event manager. In TV jargon, he would be known as a "production manager". The first to arrive when the hall is still completely empty and the last to leave. In between, 138 truckloads of material have been delivered, some 15 km of cables have been laid, and the Volkswagen stand has been home to 36 different vehicles along with over 100 hostesses.
Gosch has been planning the IAA for six months. He's been eating, sleeping, dreaming IAA since July. He rented a call-off warehouse near Frankfurt to store his material. He checks stocks daily, organizes replenishments. His shortest working day is a ten-hour stint.
"You can plan as much as you like – something will always go wrong. Then you have to find an alternative. But actually solving a problem is really motivating", Gosch explains. After all these years at the IAA he still really loves his job: "You get feedback from customers and colleagues every day at the motor show. For me, that's the best thing about my job!"
Volkswagen hands out 55,000 bottles of water during the IAA. That's 37 europallets, more than a 40-tonne truck can transport. "55,000 bottles of water have to be stored and distributed. 55,000 full bottles also mean: 55,000 empty bottles! And they have to be collected and recycled", Gosch says with a sigh. It's just like the real world. You have to think of everything!
It's job done for Peter Gosch when Hall 3 is swept and clean. He leaves the exhibition world after just under four weeks, no more nights in a hotel. He sends the remaining material back to Wolfsburg. And – for now – the brochures are put back on the shelves.