On their way to the presentation, the guests walk through an urban garden in the Shanghai Automobile Exhibition Center. Six SUV models are on display. That’s the present. After the show, there will be eleven. And soon, there will be twelve. That’s the future.
As it’s common for the star of the evening, he takes the stage at the end. The ID. ROOMZZ. Accompanied by loud, futuristic beats, the sixth and latest member of the ID. Family rolls out in front of enormous projection screens. “As a large SUV, it is the next model in our lineup and represents the transformation of our company. The ID. ROOMZZ will be our flagship electric SUV,” says CEO Herbert Diess, as he presents the zero-emission SUV.