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Shanghai, China

Four world premieres in Shanghai

The curiosity is immense. The stage is even bigger. And the surprises were a great success, too. Volkswagen presented an incredible four world premieres in a single evening, on the eve of the Auto Shanghai. “That’s not normal,” says marketing chief Jürgen Stackmann, his face beaming. “I can not remember ever experiencing a night like this.”

The sixth member of the ID. family. The ID. ROOMZZ celebrates its world premiere in Shanghai.
The unmistakable star of the evening: The ID. ROOMZZ.
The ID. ROOMZZ offers a completely new interior space concept
Chief designer, Klaus Bischoff, presenting an SMV concept
Stephan Wöllenstein, CEO of the Volkswagen brand in China, on stage at the SUV night