Learning, understanding, touching and participating – Volkswagen’s booth at the IdeenExpo will be broken down into 25 smaller areas. “You will need a few hours to try everything here,” says Jessica Helios, who is about to complete her office management training program at Volkswagen Commercial Vehicles in Hannover. Helios and her trainee colleague Ebru Aydin will serve as event managers at the IdeenExpo: They know what visitors should check out at the Volkswagen booth. Visitors will have an opportunity to play an active role and try out things in a number of areas in the booth.
“My favorite is the Bug Area,” Aydin says. “Visitors will build small robots here – from things like toothbrushes, cardboard and clothes pins. You just can’t miss that! The best part: You’ll be able to take these pieces of art home with you, as a souvenir from the IdeenExpo and the Volkswagen booth.” Visitors will also be able to playfully explore the digitalization of production in an augmented reality rally in which they will manage the production of a vehicle themselves. And, last but not least, the trade fair will take to the air! As Jessica Helios explains, “In the Drive & Fly Area, visitors can drive small vehicles and fly drones. One special feature of the drones will be the first-person-view headset that they can use to experience a flight from the drone’s perspective.”
The concept of the booth extends beyond action: Anyone who spends a lot of time learning will also need to relax. “Anybody who wants to take a break can head to the Chill Area and reflect on what they have learned,” Jessica Helios says.