The dealers from Germany, Hungary, and Austria sat excitedly in long rows of chairs. In front of them on stage stands a woman in a beige blazer, preparing them for an important announcement. "This year sees the start of Mission ID. for us", says Silke Bagschik, Head of Marketing & Sales, Product Line e-Mobility. With the ID. family, Volkswagen is set to make e-mobility accessible for millions of people. At the same time, the company is making an important contribution to reducing greenhouse gas emissions. "Climate targets can only be achieved through electromobility. We're doing the right thing", says Silke Bagschik.
Rarely has Volkswagen prepared its sales partners so intensively for the market launch of a new car as in recent days. It is about about more than electric cars. The ID. symbolizes the next generation of mobility: zero missions, connected and continuous interaction between the customers to feel so happy in the Volkswagen ecosystem.
In an exhibition hall near Wolfsburg, they attend workshop after workshop to learn more and more details about the sales launch of the compact ID., which will roll off the assembly line in Zwickau starting in late 2019. "This year sees the start of Mission ID. for us", says Silke Bagschik. With the ID. family, Volkswagen is set to make e-mobility accessible for millions of people. At the same time, the company is making an important contribution to reducing greenhouse gas emissions.
Much of this information must remain confidential for the time being. But the need for secrecy is almost over, because even before the start of production, drivers will be able to pre-order the first ID. in a pre-booking process. This is also something new for Volkswagen. The advantage: those who order in time are guaranteed to be some of the first users of the new electric car.
Volkswagen dealers will be the first port of call for many of those interested. At workshops and presentations, VW sales partners are already getting answers to the eight most important questions about the new mobility:
1. What differentiates the ID. family from cars with classic combustion engines?
For the ID. family, Volkswagen is using a completely new vehicle architecture: the modular electric drive matrix, or MEB. What makes this so unique is that the car's main drive system is not located at the front, but rather is integrated into the rear axle. The flat battery that replaces the fuel tank is housed in the floor of the vehicle and is shaped almost like a bar of chocolate. This construction means that passengers are sat higher than in cars with internal combustion engines. They also have more room. When it comes to the compact ID., one could say, for example, that: the car is as large as a Golf, but offers as much internal space as a Passat.