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On Christopher Street Day (CSD), the LGBTIQ* movement has been campaigning for tolerance and against discrimination for more than 40 years. This year, the demonstration will take place as an online event under the motto “Pride Live” in light of the corona pandemic. In an interview, Elke Heitmüller, Head of Diversity Management, and Thore Masekowitz, LGBTIQ* and friends network spokesperson, talk about Volkswagen’s involvement in the CSD movement and the importance of diversity within the company.

Story “Diversity is a strong competitive advantage”
In conversation: Elke Heitmüller, Head of Diversity Management, and Thore Masekowitz, LGBTIQ* and friends network spokesperson.
Supported via crowdfunding: “we drive proud” T-shirts.
Thore Masekowitz: “Diverse teams achieve better results because different perspectives are taken into account.”