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At Volkswagen, designing a new model always involves a large team. That was no different in the case of the new Golf: designers from a diverse range of disciplines helped to shape the car and contributed to the design of the Golf with their own individual skills, experience and passions. We spent a day with two such designers, discovering what moves them, what inspires them, and what drives them. “People shaping the Golf”, part 1: Volkswagen designers Ingo Brückmann and Mathias Kuhn meet Klaus Zyciora, Head of Volkswagen Group Design, at the Volkswagen Group Future Center in Potsdam, from where they set off on a tour of their home city: Berlin.

“There are few products as complex as a car. A lot of emotion always goes into designing a car, and into the car itself – after all, there is always a person in there,” Ingo Brückmann stresses.

Video: People shaping the Volkswagen Golf

Klaus Zyciora, Head of Volkswagen Group Design.
“I am proud of what this team, with its big portfolio, has achieved – namely the Golf.” Klaus Zyciora, Head of Volkswagen Group Design.
Mathias Kuhn, Head of User Interface Design.
Ingo Brückmann, interior designer.
“I like to approach it and take a look inside,” says interior designer Ingo Brückmann. “When designing it, I always imagine how people will live with and in the car. Now I can observe that on the streets.”