30 countries, all age groups, and many cultures are represented in the Volkswagen Design Team. “Mobility is extremely diverse nowadays. As such, the Design teams are very eclectic and increasingly multidisciplinary,” says the Head of Volkswagen Group Design, Klaus Zyciora. The Golf is close to the experienced designer’s heart, as he himself has declared. “If it were not emotional, we could not do it!” And when a new Golf GTE cruises almost silently past the Tiefer See lake in front of the Volkswagen Group Future Center Europe in Potsdam at the crack of dawn, Klaus Zyciora’s eyes light up: “You have an idea in your head of what it might be like, you plan, you work as a team on it for more than four years – and then there it is. That is a good feeling!”
“Design is a team sport”
At Volkswagen, designing a new model always involves a large team. That was no different in the case of the new Golf: designers from a diverse range of disciplines helped to shape the car and contributed to the design of the Golf with their own individual skills, experience and passions. We spent a day with two such designers, discovering what moves them, what inspires them, and what drives them. “People shaping the Golf”, part 1: Volkswagen designers Ingo Brückmann and Mathias Kuhn meet Klaus Zyciora, Head of Volkswagen Group Design, at the Volkswagen Group Future Center in Potsdam, from where they set off on a tour of their home city: Berlin.