Mr Senger, you are a member of the board of management for a department that didn’t exist before: digital car and services. What was your first official act?
First of all, it is very important to me to tell everyone what we want and how we do it. Volkswagen develops, produces and sells superb cars all over the world. But when it comes to software, we’re not yet one of the big players. So, there are many questions. Where do we want to go? How can we make it work? And, sometimes also: Can we really handle it? I am convinced that we can! Together with my team, I want to show that Volkswagen can also achieve excellence in this area.
Why is digitization so important to a car company?
In the future, a Polo, Tiguan or Golf will become even more a part of the digital life of our customers: fully connected and always online. Our customers expect this from us. We will not convince a customer with retro charm, only. The software must be efficient, stable, secure, and get regular updates from the cloud.