The building, which is flooded with natural light, has since its opening in October 2015 quickly established itself as the meeting point for trendsetters and decision makers from the worlds of design, fashion and architecture. In contrast to other topics normally discussed at the dream factory, the programme for Tuesday afternoon is concrete: Volkswagen is presenting the entire I.D. family for the first time in North America. As such, the topics will include design of the future and the visions for Sales and Marketing.
Of course, Hinrich Woebcken, the head of Volkswagen of America, will also be there. Jürgen Stackmann, member of the Board of Management with responsibility for Sales, will also arrive from Wolfsburg for this dialogue on the West Coast. An exchange of opinions in Los Angeles, one of the most creative cities in the world, is always worthwhile. For example, with Peter Diamandis.