Just imagine: we as a team had the opportunity to reinvent the design process ourselves. We’re part of the design of a new genetic focus at Volkswagen and were able to create something that has never existed before
At which point did you realise that a breakthrough in electric mobility for everyone is on the horizon?
For me as a designer, there was no clear defining point. It’s more of a wave of general movement – in society and politics. And we’re all helping to shape this wave and need to apply the necessary finesse to vehicle development.
In detail, what do you think is the most fascinating technology in the new ID.3?
The thought process that went into the design of the surfaces as well as the combination of colours and materials are fascinating. We’ve incorporated a logical understanding into the surfaces of the ID. range generally and, in particular, the ID.3, meaning we pay special attention to the haptic characteristics of the materials and make every effort to reproduce them visually in a logical way. Integrating this ‘new logic’ into the materials guided by the genetic focus is a fascinating process. In other words, the materials complement the logical shapes. Take, for example, the materials of the seat, which takes the flowing lines of the exterior and interior design and reinterprets them.
When you look at the project as a whole, what was the biggest challenge you faced?
Everything’s a challenge. For instance, which exterior colour goes well with the architecture or which materials are better at creating a cosy character.
But the biggest challenge for me is the fact that we always have to be several steps ahead to keep our finger on the pulse and we need to accommodate the future ideas and styles of the customers. After all, the aim should be to generate emotions and love for the ID.3 years in advance.
What have you personally taken away from the project?
Working as a team was a lot of fun – of course, we had to overcome quite a few challenges, which we were really good at. And a whole lot of pride and an electric feeling!
When you buy a new piece of furniture for your home – say, a sofa, table or chair – what do you do first? Look at it or touch it?
The first impression is, of course, always visual – the second is then touch. And that’s why colour, material, geometry, architecture – the general look – go straight through the eyes and into the brain. And that’s followed by the feel. Materials give the product architecture an emotional charge. For a perfect match!
