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When Michael Mayer steps outside his front door, the street market is not far away. Within a matter of minutes, he reaches the Sanyuanli fruit and vegetable market, located in the heart of Beijing. He has not taken his wallet with him for three years. “Across the entire market, people pay only by smartphone. That’s still in its infancy in Europe – here it works across the board,” says Mayer, Head of Sales and Marketing for the Volkswagen brand in China – this is the country where the corona pandemic first spread.

Digital world premiere of the Tayron GTE.
Michael Mayer: “We are currently observing a growing interest in car ownership.”
Live stream from the dealership: “Car salespeople are becoming entertainers,” says Michael Mayer.
Customers like the car to be delivered to their home.
SUV with hybrid drive: the Tayron GTE.