More independence for the regions
To become a global leader, Volkswagen has some catching up to do in some regions, and to that end the brand is making major investments in several countries. These funds will be used, for instance, to develop new models tailored to the tastes and needs of a given region. At the same time, the new models will be frontrunners in the volume segment when it comes to quality and technology. To implement the strategy, headquarters in Wolfsburg is giving the regions more independence. Going forward, they will hold comprehensive responsibility for their business, including model decision-making.
The Virtus compact sedan is the most recent example of this successful approach. It recently celebrated its world premiere and will be launched in South America in January 2018. The Virtus was developed entirely in Brazil and is designed specifically to suit the tastes of South American drivers. For example, it has sufficient space for five adult passengers as well as one of the biggest trunks in its class. It is also the first car in South America to feature assistance systems using artificial intelligence to support the driver. The Virtus will be built at the plant in Anchieta, which was founded in 1957 as the first Volkswagen factory outside of Germany.