Welcome to the world of e-mobility
Having arrived at the Gläserne Manufaktur, Zeuke is now sitting in the room, known as the atelier. It houses the customer reception area, and has a panoramic view out over the Großer Garten, a large park in the middle of Dresden. Zeuke sits on a semicircular gray sofa with a high back. A video runs on a screen across from him, with images of what he can expect to see today. A small breakfast waits on the table. Zeuke looks tired but happy. His own personal tour with product expert Ronny Freudenberg will soon begin.
The “e-Golf Production Tracking” experience is the latest package on offer from the Gläserne Manufaktur. Customers can book it when they buy an e-Golf. Then, like Sven Zeuke, they won’t just be able to watch how their e-Golf is made but can also do some of the assembly work themselves. Of course Zeuke will receive expert supervision, even though as a process engineer, he himself is very familiar with electric cars. “I could show you how to improve the e-Golf a little bit,” he says with a smile.
But they’re not quite ready for him yet, so it’s a good moment to ask an important question: Why are you doing this, Mr. Zeuke? His answer is simple: “How often do you get the chance to witness the production of your own car – and even be allowed to assemble part of it yourself?” Is he excited? Zeuke shakes his head. “For me a car is primarily a means to an end,” he says. Really? You weren’t looking forward to this? “Of course I was. It’s also the first time I get to see the color I chose.” He’s especially looking forward to the marriage. “After all, it’s quite a highlight to witness the union of the drivetrain and the chassis.”