A second time makes this a tradition. Last year's annual press conference by the Volkswagen brand was a first. But the event being held this coming Wednesday, 14th of March 2018 has now almost become an institution for journalists and analysts from across the globe. Head of Brand, Herbert Diess, and his colleagues from the Board of Management will deliver a report on the previous year's progress in the Markenhochhaus brand tower in Wolfsburg. It was a year of records, but also one of upheaval. Around 100 national and international media representatives will be attending the event to hear more about reviews and forecasts, and to pose questions. Around the globe, their colleagues will be able to follow the proceedings live on the internet:
Confident brand appearance before the world's press
The majority of media representatives are expected to travel to the event directly from Berlin, as the capital is hosting the press conference on the Volkswagen Group's financial statements on Tuesday. Previously, the figures for the Volkswagen brand were also reported at this conference in detail. As a consequence, the brand did not need an event by itself. However, this has changed last year. The Group's largest brand now presents itself confidently at an event all of its own. It does so entirely in the name of transparency, as Herbert Diess explained last year.