An idyllic Sunday, at Lake Chiemsee in Bavaria. At the Golf Resort, Achental, the German national women's football team is preparing for the football World Cup in France. The evening before, Bayern Munich won the DFB (German Football Federation) Cup final in Berlin with the majority of the best German female footballers, understandably, watching on the big screen located in the lounge, or during their massage. “We all enjoy watching men's football,” said captain Alexandra Popp, 28, during an interview on the hotel terrace in Achental. Do you think the DFB men also enjoy watching women's football? “Phew, hard to say,” says Popp grinning.
“We don't need balls, we have ponytails”
In the last few weeks, women’s football has been on everyone’s lips in Germany, more than ever. It was not so much about the great sporting successes or the prospects for the upcoming World Cup as about the social status quo, which the marketing campaign of a DFB sponsor provocatively addressed. Their slogan: “We don't need balls, we have ponytails.” The short clip was an instant internet hit. Anne Will, a renowned German political talk show host, enthusiastically retweeted the clip, commenting “Incredible Advertisement,” while the football platform, onefootball.com, wrote: “A charmingly wrapped middle finger for all the prejudices and resentments that women's football still has to fight with today.” Even the Federal President of Germany, Frank-Walter Steinmeier, who visited the DFB women the day before and letting the people of Germany know that a women's World Cup would be taking place in a few days, was impressed: “It's really cool!”