The car of the future will be as attuned to our needs as a personal assistant. It will know our wishes, entertain us, even speak with us. The experts at Volkswagen Electronics Development are working hard to make this goal a not-too-distant reality. This is the first sequence of our new series on user experience. User Experience, short "UX", refers to all impressions and experiences that customers make when dealing with a product or service, for example when operating a car. UX-Design has the task to make the use as intuitive and simple as possible. Computer scientists, psychologists, and electrical engineers are working closely together in this field.