In detail, which technology do you find most fascinating on the new ID.3? The digital cockpit is a real eye-catcher. It takes the interaction between driver and vehicle to a completely new level. The operation is largely self-explanatory and intuitive using touchscreens and natural voice command. Take the ID. Light, for instance, which creates a direct line of communication between the assistance features and the driver, or the head-up display, which projects information such as speed, driver assistance information and navigation/indication instructions directly onto the screen. In this regard, the ID.3 sets new standards. What was the biggest challenge you faced over the course of the project? It goes without saying that the price has to be affordable for our customers so that we can really live up to our aspiration of creating ‘Electric for All’. To this end, we had to cooperate more closely than ever before with Audi, Škoda and Seat, enabling us to generate considerable synergies between the brands, even though the vehicle characters are so different. Innovations such as the AR head-up display, our digital cockpit and our interior concept would never have been possible if we hadn’t pooled our volume. I would like to thank all of my colleagues at the other brands for this. What will you take personally from the project? The ‘ID. spirit’ was present throughout the entire team. A team performance of this nature would hardly have been possible without it. Being able to work in such a team is a real privilege. You mentioned ‘e-characters’. What is your current favourite from the ID. family? For me, it is the ID. SPACE VIZZION, the seventh member of the ID. family. Just like the ID. CROZZ, it shows that we can also produce electric all-wheel drive vehicles – with an additional e-motor on the front axle.