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Story: An exhibition of superlatives

Press releases

  • 12/06/18
    Company

    Volkswagen heading for success with annual deliveries

    In November, Volkswagen delivered 564,500 vehicles throughout the world, five percent less than in November 2017. In Europe, the effects of WLTP became less and less pronounced. Deliveries by Volkswagen were up 1.2 percent here. Brazil continues to drive growth in South America. The market situation in China remains tense. Nevertheless, Volkswagen succeeds in boosting its market share there in a shrinking overall market. All in all, the brand faces a challenging market environment with strong headwinds in some regions. Nevertheless, Volkswagen has delivered 5.7 million passenger cars to customers throughout the world in the year to date, 1.2 percent more than in the prior-year period. Volkswagen Board Member for Sales Jürgen Stackmann: “In view of the difficult conditions we face, Volkswagen is very well-positioned with respect to deliveries. How we bring the year to a close will now depend on December. We still need 530,000 deliveries to match last year’s record. In my opinion, we could succeed and perhaps even record slightly higher deliveries.”
  • 12/06/18
    Company

    Volkswagen brand to speed up operating return

    The Volkswagen brand is to significantly improve its earnings performance in the coming years in order to finance investments in future technologies from its own resources. To this end, the model portfolio is being streamlined and the number of variants reduced. At the same time, productivity at the plants is to be increased and the platform orientation for vehicle production extended. Optimizing material costs is to contribute significantly to achieving the target return – without detracting from product substance. Administration processes will become even leaner. “We must force the pace of our transformation and become more efficient and agile. We cannot let up in our efforts and must realize further substantial improvements. What we have achieved so far is still not enough,” said Ralf Brandstätter, the brand’s Chief Operating Officer responsible for day-to-day business.
  • 11/26/18
    Company

    Volkswagen to boost marketing efficiency

    The Volkswagen brand plans to improve its marketing efficiency by about 30 percent by 2020 at the same time as keeping its marketing budget approximately stable at €1.5 billion. The digital share of the media mix is to grow to almost 50 percent by 2020. In 2015, the share was about 25 percent. Against the backdrop of an increasingly personalized way of addressing customers, the number of campaign elements such as films or advertisements will increase about fivefold. In future, the Volkswagen brand will reduce its global network of about 40 agencies to three lead agencies. The Omnicom Group is to be responsible for Europe and South America, and WPP for North America, while Cheil will continue to be active for the Volkswagen brand in China.
  • 11/19/18
    Company

    Volkswagen Brand reaches milestone of 30 million deliveries in China

    Volkswagen is speeding up its activities in China, re-energizing the brand under its Move Forward initiative. The brand’s product portfolio was strengthened with no less than 9 new models in 2018. Speaking at Auto Guangzhou 2018, Stephan Wöllenstein, CEO of Volkswagen Brand China, said, “We reached a fantastic milestone this November, as we delivered the 30 millionth Volkswagen – a Touareg – to a customer in China. And to remain the number one choice for Chinese car buyers, as we have been for many years, our product offensive will continue in 2019.”
  • 11/09/18
    Company

    Volkswagen deliveries are down in October

    At 516,900 vehicles, worldwide deliveries by the Volkswagen brand in October were 6.2 percent below the figure for October 2017. This development was mainly due to the continuing reluctance of purchasers in China as a result of the trade dispute with the USA. In Europe, as expected, deliveries continued to be affected by the WLTP changeover, although the impact was significantly less marked than in September. Strong positive impetus came from Brazil (+61.8 percent) and Russia (+23.9 percent). In the year to date, Volkswagen has handed over a total of 5.14 million vehicles to customers, a record figure for January to October. Volkswagen Brand Board Member for Sales Jürgen Stackmann: “We are making good progress with the WLTP changeover of our model range and deliveries in Europe were affected much less severely in October than in September. We expect this recovery to continue in November and December. All in all, we face a challenging market environment throughout the world. It is therefore all the more gratifying to note that our deliveries from January to October were almost two percent higher than the record figure reported by the brand for the corresponding period in 2017.“
  • 11/06/18
    Company

    Volkswagen remains on track for growth despite a challenging environment

    In the first three quarters of the current fiscal year 2018, the Volkswagen Passenger Cars brand continued to develop well in a challenging market environment. Following the first nine months of the year, the deliveries and sales revenue of the Volkswagen Group’s lead brand remain above the prior-year level. With 4.6 million vehicles handed over to customers (+2.9 percent), these were the most successful first nine months that the brand has ever experienced. Driven by higher sales and an improved product mix, the Volkswagen brand was able to boost sales revenue by 7.3 percent to €62.5 billion. At €2.3 billion, the operating profit before special items was slightly below the prior-year level (€2.5 billion) as a result of factors including the expected impact of the WLTP changeover and higher distribution expenses in connection with the environmental incentive. Operating return on sales was 3.7 percent, compared with the figure of 4.3 percent for the prior-year period. The diesel issue gave rise to special items of €-1.6 billion (2017: €-2.6 billion).
  • 10/25/18
    Company

    Volkswagen expects an SUV share of 50% by 2025

    Volkswagen continues with the largest SUV offensive in the company’s history. By 2025, every second Volkswagen passenger cars sold throughout the world will probably be an SUV. This already applies to every fifth car sold now. The brand expects especially strong growth in SUV sales in North and South America, as well as in China. By 2025, Volkswagen will be offering more than 30 SUV models throughout the world. With the new Polo-sized T-Cross, the brand is rounding off its SUV product portfolio at the bottom in the smallest segment. This Thursday the T-Cross is to make its world debut and will be unveiled at the same time in Europe, China and South America.
  • 10/18/18
    Company

    Volkswagen brand launches diesel swapping program throughout Germany

    The Volkswagen brand today launched a comprehensive diesel swapping program. The successful environmental incentive is again being offered throughout Germany. It is valid for Euro-1 to Euro-4 diesel vehicle keepers who scrap the vehicle of any make and switch to a modern Volkswagen. The environmental incentive for new vehicles ranges between €1,500 and €8,000, depending on the model. Furthermore, there is a new exchange premium for keepers of any make of diesel vehicle in the 14 cities classified by the federal government as the most heavily polluted and the surrounding areas. This premium will be paid in addition to the residual value of the old vehicle when trading in a Euro-4 or Euro-5 diesel. The exchange premium for new vehicles ranges from €500 to €7,000, depending on the model. Board Member for Sales, Jürgen Stackmann: “The environmental incentives and exchange premiums are powerful financial incentives for switching to the latest generation of cleaner vehicles. Volkswagen is thus making a further significant contribution to improving air quality and preventing possible driving bans in German cities.” The environmental incentive and the exchange premium are available now from participating Volkswagen partners in Germany and are valid until further notice. Anyone interested in further details can call the hotline on +49 (0)5361-83 89 99 60.
  • 10/16/18
    Company

    Volkswagen digitalizes sales – New era of car buying to start in 2020

    Volkswagen is making its sales organization fit for the future. The brand is to fundamentally realign its sales model together with its dealers. The new sales model is to be launched in Europe in April 2020. Today in Berlin, Volkswagen and the European Dealer Council presented their vision for the future world of Volkswagen’s 5,400 dealers and service partners as well as their 54,000 employees in Europe. The objective is to provide seamless individual round-the-clock support for customers going far beyond vehicle sales on the basis of a unique Volkswagen customer ID. Each year, the Volkswagen brand intends to introduce about 5 million customers to the new world of mobility around the globe and to offer them individual services on the basis of their ID. The car buying experience itself will also change. On-line sales are to be massively expanded and direct sales are to become possible. Five new sales and service formats such as city showrooms or pop-up stores are to be added. At the same time, the sales organization is to become more flexible and efficient.
  • 10/09/18
    Company

    Volkswagen deliveries in September affected by WLTP changeover, as expected

    In September, the Volkswagen brand delivered fewer vehicles throughout the world than in the same month of the previous year: in total, 485,000 vehicles were handed over to customers, representing a fall of 18.3 percent compared with September 2017. This development was chiefly due to the effects of the WLTP changeover in Europe and especially in Germany, where deliveries were 42.6 and 47.1 percent respectively below the figures for the same month of the previous year. However, the outstanding figures reported since the beginning of the year have helped to soften the fall experienced in September. In the year to date, some 4,622,900 vehicles have been handed over to customers throughout the world. The brand therefore remains above the figure for the corresponding period of the previous year, with a rise of 2.9 percent. Volkswagen Board Member for Sales Jürgen Stackmann: “The year to date has been the most successful ever for Volkswagen. Developments in September were a setback, but we had been expecting this following the records in the summer. October will also be affected by the changeover to the WLTP test procedure. Currently, we have obtained WLTP approval for high-volume variants of all 14 Volkswagen brand models. By the end of the year, the changeover should have been virtually completed. This is why we expect a return to our old strength. From November, we will be ready for the end-of-the-year sprint in Europe.“
  • 09/13/18
    Company

    Volkswagen Group’s new importer contracts pave the way for digitalization

    The Audi, ŠKODA, Volkswagen Commercial Vehicles and Volkswagen Passenger Cars brands, together with their partners from ten European importers, signed the new importer contracts in Wolfsburg this week. Contracts with the Group’s own companies in a further 15 markets were also exchanged. As a result, the Volkswagen Group has agreed new contracts for almost all European markets. Some 4.1 million vehicles were delivered in these markets, including the home market of Germany, in 2017. The contracts are an important strategic milestone for the Volkswagen Group and define a new joint business model that is shaped in particular by ongoing digitalization. Going forward, manufacturer, importer and dealer will jointly communicate with customers, speaking with one voice across all contact points. The contracts are also an important prerequisite for marketing the Volkswagen Group’s new all-electric, fully-connected vehicles and come into effect starting in April 2020 in good time for the market launch of these models.
  • 09/12/18
    Company

    Volkswagen’s success continues in August

    The Volkswagen brand handed over 513,300 vehicles to customers worldwide in August, representing an increase of 3.7 percent compared with the same month of the previous year and a new record for the month of August. All in all, 4,137,900 vehicles were delivered from January to August, a rise of 6.2 percent compared with the corresponding period of the previous year, and a further record. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: “August was another strong month for the Volkswagen brand in many markets: we posted record deliveries for the month of August and for the period January-August. We will be able to deliver far fewer vehicles in Europe in September due to the changeover to the WLTP test procedure. October will also get off to a subdued start, but we are expecting a strong performance from the Volkswagen brand in November and December in particular.”
  • 08/23/18
    Company

    Volkswagen’s digital transformation gathers speed

    Volkswagen in transition: the company is speeding up the development of its ecosystem with its own software know-how and the strength of external partners. The automobile will evolve into a central hub in the Internet of Things.
  • 08/09/18
    Company

    Volkswagen continues growth in July

    The Volkswagen brand continues on its growth path: with 505,900 vehicles delivered in July, the brand reported a rise of 8.4 percent compared with the same month of the previous year. All in all, the brand handed 3,624,600 cars over to customers from January to July, representing an increase of 6.5 percent compared with the corresponding period of the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales: “This was the best July in the history of the Volkswagen brand. We are continuing our upward trend and are significantly ahead of the prior-year figure after seven months. With cumulative deliveries of 3.6 million vehicles, we have outperformed the Volkswagen brand’s previous record for this period. However, the next few months will be more challenging. The changeover to the WLTP test procedure will probably lead to delays in deliveries affecting certain model lines in Europe.”
  • 06/07/18
    Company

    Volkswagen continues growth in May

    The Volkswagen brand continues its growth: with 539,700 vehicles delivered in May, the brand recorded a rise of 5.1 percent compared with the prior-year figure for the same month. All in all, the brand delivered 2,584,700 vehicles to customers from January to May.: Jürgen Stackmann, Volkswagen Board Member for Sales: “This was the best individual month of May in the history of the Volkswagen brand. We have continued our upward trend and are significantly above the prior-year figure after five months. The product offensive, with new vehicles such as the Polo, Tiguan Allspace, Virtus and the T-Roc, has been well received by our customers. I am very pleased about this!“
  • 06/05/18
    Company

    Volkswagen launches European marketing campaign for new Touareg

    Volkswagen is taking the next step towards the market launch of the new Touareg. Since June 1, a 360° campaign including TV, printed media and social media channels is to be launched in Germany. Other European countries are to follow from mid-June. The Touareg is the brand’s new flagship and will occupy a leading position in the luxury SUV segment with its innovative operation, comfort and safety systems. The campaign designed by Grabarz & Partner presents these features in an appealing and humorous way.
  • 05/09/18
    Company

    Volkswagen records double-digit growth in April

    The Volkswagen brand has once again stepped up its growth rate. With about 520,000 vehicles delivered in April, the brand recorded an increase of 11 percent compared with the prior-year figure for the same month. All in all, the brand already delivered 2,044,900 vehicles from January to April. Jürgen Stackmann, Volkswagen Board Member for Sales, said: “The Volkswagen brand continues to step up the pace. We have already passed the 2 million vehicle mark after four months and have generated enthusiasm for Volkswagen with more customers than ever before. The sustained upward trend in our domestic market Germany, the USA and South America is particularly gratifying. It should be mentioned that the new Polo has already been delivered to 140,000 customers and that deliveries of the new T-Roc have reached 41,000 units.
  • 04/09/18
    Company

    Volkswagen sets delivery record in first quarter of 2018

    With more than 1.5 million vehicles delivered to customers in the first quarter of 2018, the Volkswagen brand recorded the best first-quarter delivery results in its history. Worldwide deliveries in March 2018 totaled 584,700, another new record and an increase of 4.9 percent compared with the prior-year figure for the same month. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, said: “The Volkswagen brand’s first-quarter delivery results are very encouraging. Thank you to our customers and dealers! We achieved growth in many European markets as well as Germany. The upward trend continued in North and South America. In South America, the successful launch of the Polo and Virtus had a significant impact on the encouraging results, in North America the successful launch of the Tiguan Allspace and the Atlas. In Brazil, we recorded our best quarterly results since 2015 and won further market share.”
  • 03/29/18
    Company

    Volkswagen offers diesel customers security

    The Volkswagen brand is starting a diesel campaign for its customers in Germany in April. The new Germany Guarantee gives the buyers of new and year-old vehicles with diesel engines purchased from a Volkswagen dealership additional security and will keep them on the road in the event of a driving ban. The Volkswagen Group’s successful environmental incentive has already taken some 170,000 old diesel vehicles from the road since August 2017 and replaced them with efficient and clean current models. Approximately 120,000 of these customers have chosen a Volkswagen brand model. The Volkswagen brand continues its effort to rejuvenate the vehicle population by offering the diesel environmental incentive with the purchase of a new diesel vehicle beginning in April.
  • 03/23/18
    Company

    Dr. Herbert Diess SUV Brand Day 2018 World Premiere | Beijing, March 23rd, 2018

    Speech Benchmark at the top – The all-new Touareg
  • 03/06/18
    Company

    Volkswagen announces new Apple Music offer with CarPlay1

    Volkswagen today announced that beginning in May 2018, customers in Europe purchasing a new Volkswagen with CarPlay support1 will be able to access the Apple Music streaming platform free of charge for up to 6 months.2 New customers of the streaming service will receive a free six-month membership. Buyers already registered with Apple Music will receive three months free of charge.
  • 03/06/18
    Company

    Volkswagen continues to see positive delivery trends in February

    The Volkswagen brand delivered 407,100 vehicles to customers worldwide in February 2018. Deliveries were up 5.7% on the prior-year figure for February. Jürgen Stackmann, member of the Volkswagen Brand Board of Management for Sales: "The Volkswagen brand has continued its strong deliveries performance of the past months into February. We have achieved a significant increase in many European markets, with Germany, our domestic market, seeing a particularly strong increase of 14.4%. The main drivers of this success are our new products. Similarly, China has once again made a significant contribution to this encouraging trend."
  • 02/12/18
    Company

    Volkswagen is "World's best creative advertiser"

    In the Gunn 100 international creative ranking that appears today, Volkswagen takes first place among the world's top 50 advertisers. Gunn 100 is part of the world-renowned Gunn Report, which is published annually by marketing intelligence company WARC and identifies the most widely honored new work of the advertising industry.
  • 02/12/18
    Company

    Delivery record for Volkswagen brand in January

    In January 2018, the Volkswagen brand handed 533,500 vehicles over to customers throughout the world. Deliveries were therefore 7.1 percent above the figure for the corresponding month of the previous year. Jürgen Stackmann, Volkswagen brand Board Member for sales, commented: "Volkswagen Passenger Cars has started the new year with considerable momentum. I am pleased that we have recorded significant growth of 12.3% in sales in Germany and were able to continue the positive development from the last quarter. I am also impressed by our good start in our second home market of China."
  • 02/07/18
    Models

    Distinctive and confident – Volkswagen launches digital campaign with T-Roc and Winnie Harlow

    Volkswagen is today taking the next step in the international marketing campaign for its new T-Roc. In cooperation with the global media company VICE, Volkswagen has developed an emotional campaign with Canadian model Winnie Harlow. The 22-year-old suffers from a rare skin condition that may lead to depigmented patches on her skin. As a child, she was repeatedly teased but now she is a model celebrated throughout the world. In the new Volkswagen campaign, an unmistakable personality meets an unmistakable car: Winnie Harlow meets the T-Roc.
  • 01/18/18
    Company

    Autostadt completes successful year in 2017 with a record number of visitors in a single month

    For the first time in Autostadt history, the Volkswagen Group communication platform attracted more than 400,000 visitors in a single month. According to Autostadt CEO Roland Clement: "The end of the year with 405,000 guests in December alone was a great success and a fantastic end to a successful year for the Autostadt." Together with Claudius Colsman, the former Porsche manager took over the Autostadt in September 2017 from Otto F. Wachs. In total, 2.22 million guests visited the theme park on the Mittelland Canal in 2017, slightly exceeding the previous year's figure of 2.2 million.
  • 01/14/18
    Company

    Volkswagen brand sets delivery record in 2017

    The Volkswagen brand handed over a total of 6.23 million vehicles to customers worldwide in 2017, making last year the most successful yet in the history of the brand. China, the largest single market, is the main driver of this positive development. More than 3 million vehicles were delivered there for the first time last year, an increase of 5.9 percent compared with 2016.
  • 12/28/17
    Company

    Successful product campaign in 2017: Volkswagen on course for the future

    Volkswagen launched one of the most successful product campaigns in the company's history. It saw the debuts of new models such as the compact T-Roc SUV, the sixth-generation Polo, the avant-garde Arteon and the Atlas (USA) / Teramont (China) large SUV model series. One of the most important cars on the world market, the Golf, was also raised in all versions to a new, technical level. Meanwhile in Brazil a totally new compact saloon was launched: the Virtus. This transcontinental product campaign contributed to Volkswagen Passenger Cars being able to increase its number of vehicles supplied in the first eleven months of the year to 5,417,900, up 4.0 per cent. In addition, Volkswagen firmed up in 2017 the time frame for the introduction of the all-electric models of the new ID. Family. The Volkswagen highlights of the year in a nutshell:
  • 12/27/17
    Models

    Again in a class of their own in 2017: Volkswagen's successful models Golf, Tiguan and Touran from Wolfsburg

    The success story of the Volkswagen Golf, Tiguan and Touran has entered the next round. With almost a million deliveries to customers over the past 12 months, the Golf, with its different body variants, continues to be the Volkswagen brand's most successful model. The Golf hatchback is especially popular and has a strong lead in its segment in Germany and Europe. This year, the Tiguan also convinced many customers, with about 730,000 units delivered throughout the world, representing remarkable growth of 40 percent compared with the previous year. The long version, the Tiguan Allspace, which was introduced this year, also played its part in this growth. The Touran was handed over to about 150,000 customers throughout the world and continues to be by far the leading model in the German MPV segment.
  • 12/20/17
    Company

    Volkswagen presents intelligent assistance systems

    "Kids dreams" takes the example of the Golf to show how Volkswagen thinks of the safety of all road users – including those not sitting in the car – in the development of its vehicles. The film underlines the fact that intelligent assistance systems such as those of the Golf significantly improve road safety and prevent accidents. The systems help the driver master critical situations very well or even avoid them completely.
  • 12/19/17
    Company

    Volkswagen extends successful environmental and future incentives in Germany

    Volkswagen has today extended its successful environmental and future incentive program in Germany up to the end of March 2018. Since the program was introduced in mid-August, incentives have already been granted for about 70,000 new cars and employees' cars up to 1 year old with a clean, efficient Euro 6 engine. The purchasers each scrapped an old diesel meeting exhaust emission standards Euro 1 to Euro 4. Furthermore, the Volkswagen brand has taken a key step forward in the transition to e-mobility. In connection with the environmental incentive, about eight percent of new car buyers opted for an electric vehicle, about four times more than was previously the case. High demand for the e-Golf has led to the introduction of a second daily shift at the Transparent Factory in Dresden.
  • 12/12/17
    Company

    Volkswagen deliveries reach all-time record in November

    The Volkswagen brand delivered more vehicles worldwide in November than ever before in a single month. The new record in November amounted to 594,300 units. In total, 5.64 million vehicles were delivered to customers worldwide from January to November. Volkswagen brand deliveries were therefore 4.0 percent up on the comparable period in 2016. Commenting on the new record, Jürgen Stackmann, Volkswagen Brand Board Member for Sales, said: "At the end of the year we are seeing positive momentum in all regions, and this is having an effect: for Volkswagen, this November is the most successful month of all time. I am particularly pleased to see that the positive sales trend in Germany over the last few months is now being confirmed by a strong delivery performance. Another positive is that more and more customers are switching to our e-models. Orders in Germany and Europe in November alone topped 3,000."
  • 11/24/17
    Models

    Volkswagen launches international marketing campaign for new T-Roc

    Today, Volkswagen is launching the TV commercial for the introduction of the new T-Roc in Germany. The marketing campaign is to go on the air in a number of other European countries by the end of the year. This is a 360° campaign consisting of a TV spot, printed advertisements, digital promotion measures and posters.
  • 11/09/17
    Company

    Volkswagen continues its upward trend

    At 550,900 vehicles, worldwide deliveries by the Volkswagen brand in October 2017 were 7.7 percent higher than the previous year. In total, the Volkswagen brand has delivered 5.04 million vehicles to customers worldwide so far this year. As a result, deliveries from January to October were 3.2 percent higher than the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "This has been the most successful October of all time for Volkswagen. A special boost came from the market in China, where there was an increase of some 26,000 vehicles compared with the same month last year. We are seeing positive momentum in many regions and are delighted with the continued strong demand for our vehicles."
  • 11/07/17
    Models

    '2017 Golden Steering Wheel' award for the new Arteon Gran turismo wins in 'midsize and premium class'

    The new Arteon has won one of the most renowned European automobile awards: the '2017 Golden Steering Wheel'. The Volkswagen gran turismo secured the award in the 'Midsize and premium class' category. Dr Frank Welsch, Member of the Board of Management of the Volkswagen Passenger Car Brand responsible for Development, accepted the award on Tuesday evening at the Axel-Springer publishing house in Berlin. "We are pleased with how well the new Arteon has been received by readers of AUTO BILD and 'Bild am Sonntag'. You can see in this sporty four-door car just how much passion went into its development. I view the '2017 Golden Steering Wheel' award as recognition for the efforts of the entire Volkswagen team."
  • 11/03/17
    Models

    Volkswagen showcases the new Allspace with an international marketing campaign

    Volkswagen is further developing the international marketing campaign for the market launch of the new Tiguan Allspace. Under the motto "The new Tiguan Allspace 7-seater," the digital activities, which have been ongoing since the official pre-sales launch, will be complemented with TV, print and poster advertisement.
  • 11/02/17
    Company

    Personnel changes in Sales

    Manfred Kantner, previously Head of Sales International of the Volkswagen brand, is the new Head of Sales Europe of the brand in the future. In this function, he succeeds Dr. Wolf-Stefan Specht, who is transferring to Volkswagen Group Polska as Managing Director. In this position, Specht has taken over from Achim Schaible, who is the new Head of Sales International of the Volkswagen brand. The changes took effect from November 1, 2017.
  • 10/30/17
    Company

    Volkswagen continues on successful course

    The Volkswagen brand continued its successful business development in the third quarter of 2017. Sales revenue from January to September based on the new demarcation between the Group and the brand, which has been applied since the beginning of the year, climbed 8.3 percent compared with the previous year to €58.9 billion. In the first nine months, Volkswagen more than doubled operating profit before special items to €2.5 (1.2) billion. This was impacted by additional provisions for the buyback/retrofit program for 2.0l TDI vehicles in North America in approximately the same amount already announced by the Group and recognized in the brand's figures for the third quarter. Adjusted for this special item, the brand's operating margin improved to 4.3 (1.6) percent after nine months. In light of the good development, Volkswagen has slightly raised its forecast for 2017 as a whole. The Brand Board of Management expects the operating return on sales (before special items) to be moderately higher than the previously forecast range of 2.5 to 3.5 percent.
  • 10/19/17
    Models

    From Wolfsburg to Norway: 150 millionth Volkswagen delivered

    The 150 millionth Volkswagen will be driving along the roads in Norway from now on: the anniversary vehicle – a Golf GTE – left the assembly line at the main plant in Wolfsburg in August. Now, Volkswagen has delivered the car to a customer in the town of Lier not far from the Norwegian capital Oslo. Dr. Wolf-Stefan Specht, Head of Sales Europe at the Volkswagen brand, commented: "The 150 millionth Volkswagen symbolizes the brand's long tradition. At the same time, the Golf GTE plug-in hybrid offers a glimpse of the future of mobility at Volkswagen. That is why we are delighted the GTE has been delivered to a customer in Norway, the frontrunner for e-mobility in Europe."
  • 10/06/17
    Company

    Record deliveries for the Volkswagen brand in September

    The Volkswagen brand delivered 593,700 vehicles worldwide in September 2017, an eight percent increase compared with last year. In total, 4.49 million vehicles from the brand were handed over to customers worldwide from January to September. This represents a three percent increase compared with the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "September was indeed a record-breaking month for the Volkswagen brand. It was the strongest month for deliveries in the history of Volkswagen, not only worldwide, but for the individual markets of China, Canada, Chile, Poland, Sweden and Slovakia as well. There are also clear signs of an upturn in the home market of Germany; current orders are well above the previous month. The Clearly positive dynamic for the brand continues in all regions. Growth in third quarter was seven percent higher than previous year"
  • 09/11/17
    Company

    Volkswagen brand boosts deliveries in August by 9.3 percent

    In August 2017, the Volkswagen Passenger Cars brand delivered 495,200 vehicles throughout the world. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "In August, the positive trend in demand for Volkswagen models continued in all sales regions – a development that was already in evidence in the second quarter. Especially growth in South and North America as well as China is increasingly dynamic. Volkswagen is also growing in Europe, with the exception of Germany."
  • 09/04/17
    Models

    Volkswagen and Zara Larsson launch cooperation

    Volkswagen continues to develop its Garage Sound platform and is launching a one-year cooperation with Swedish Grammy winner Zara Larsson. Jürgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, says: "Music and Volkswagen have become a tradition. Our cooperation with Zara Larsson is a logical next step in taking our musical commitment, Volkswagen Garage Sound, to a new level." Zara Larsson will be appearing at the sixth Volkswagen Garage Sound concert, which is to be held at the Gibson in Frankfurt on September 20, 2017 in connection with the launch of the T-Roc.
  • 08/11/17
    Company

    Volkswagen brand deliveries rise in July

    The Volkswagen brand delivered 467,000 vehicles to customers worldwide in July 2017, an increase of four percent compared with the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "The positive trend in the Volkswagen brand's deliveries continued in July. As a result, our figures for January to July are slightly higher than last year. Once again, a large share of this positive development is attributable to our SUV offensive. We intend to continue this trend during the course of the year with the upcoming model launches."
  • 08/09/17
    Company

    Volkswagen scores at UEFA EURO 2020™ as UEFA's new mobility partner

    Volkswagen becomes a new partner of UEFA, the Union of European Football Associations, starting in 2018, and is thus continuing its long-standing football tradition. Under a four-year contract as "Official Mobility Partner of UEFA National Team Football", the company will also be supporting the UEFA 2020 European Football Championship, which is taking place in 13 countries for the first time to mark the 60th anniversary of the competition. This engagement in the world's most popular sport will mainly serve as a communication platform for the market launch of the I. D., which will be the face of Volkswagen's new e-mobility family from 2020 onward.
  • 08/08/17
    Company

    Volkswagen launches environmental and future program

    The Volkswagen brand today has launched an environmental program. It will make a marked contribution to the improvement of air quality in cities. In addition, Volkswagen is supporting the technological changeover to e-mobility and is shouldering its share in the responsibility for climate-compatible, health-compatible mobility on Germany's roads. Within the framework of this environmental program, Volkswagen will significantly reduce the nitrogen oxide emissions of more recent diesel vehicles (Euro 5 and 6 standards) by software update. Furthermore, Volkswagen is offering an incentive of up to €10,000 for the purchase of modern, environmentally compatible vehicles– if an older diesel vehicle (Euro 1 to Euro 4 standards) is scrapped at the same time. In addition, Volkswagen is offering a future incentive to customers purchasing an electric vehicle.
  • 08/01/17
    Company

    Personnel changes in Sales

    Effective September 1, 2017, Jochen Sengpiehl (48) is to be the new Head of Marketing of the Volkswagen Passenger Cars brand. He succeeds Xavier Chardon (45), who is to become Head of the Digitalization China Project House of the Volkswagen Passenger Cars brand in Beijing with effect from September 1. In this function, Chardon is to be responsible for key future topics of the Volkswagen brand in China.
  • 07/28/17
    Company

    Successful business development at Volkswagen 

    The Volkswagen brand has continued its good start to the year in the second quarter and maintained its positive business development. Both sales revenue and operating profit rose in the first half of 2017. In the year to June, with the new demarcation between Group and brand which has applied since the beginning of the year, sales revenue rose by about 8 percent compared with the prior-year period to €39.9 billion. On a comparable basis, operating profit was doubled, reaching €1.8 (0.9) billion in the first half of the year. Following the positive performance of the brand in the first six months, Volkswagen has confirmed its return forecast for the year as a whole. The Board of Management of the Volkswagen brand expects operating return on sales to be at the upper end of the range from 2.5 to 3.5%.
  • 07/27/17
    Models

    "You don't need eyes to see beauty" – Blind photographer Pete Eckert presents new Volkswagen Arteon with unique images

    Volkswagen is today expanding the international marketing campaign for its new Arteon. The blind American photographer Pete Eckert has placed the new Volkswagen model on the stage in a very special way. With immediate effect, 10 extraordinary images and a making-of clip can be viewed on the Arteon microsite at arteon.volkswagen.com.
  • 07/10/17
    Company

    Volkswagen brand deliveries rise in June

    The Volkswagen brand delivered 512,700 vehicles to customers worldwide in June 2017, an increase of 4.0 percent compared with the previous year. In total, 2,935,100 vehicles from the Volkswagen brand were handed over to customers worldwide in the first half of the year, representing a slight increase of 0.3 percent on the prior-year figure. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "The Volkswagen brand saw worldwide deliveries increase in June as well as overall for the first half of the year, and recorded strong growth in China and other key regions. There was a robust increase in the South America region even though further products will only be launched towards the end of the year. In the USA, the Atlas got off to a successful start in the first two months of sales and helped the brand outpace market growth. The Tiguan is an important global catalyst and will be also launched on the North American market in the second half of the year. Other new models such as the Polo, Arteon and Tiguan Allspace give us further grounds for optimism as regards the second half of the year."
  • 07/04/17
    Models

    Volkswagen starts automotive business in Iran

    Volkswagen will begin the sale of vehicles in Iran in August. Initially, Volkswagen's Tiguan and Passat models are to be imported under a contract concluded with the Iranian automotive company Mammut Khodro. The Volkswagen brand will thus again have a presence in the Iranian market after more than 17 years, and is systematically developing further worldwide market potential.
  • 06/21/17
    Company

    Volkswagen sets the scene for the new Arteon with an international marketing campaign

    Volkswagen is launching the TV spot for the new Arteon this week to accompany the market launch in Europe, marking a highpoint in the international marketing campaign for the new fastback model. The campaign focuses on the car's emotional design and its modern technologies. It includes print ads and comprehensive social media and retail measures as well as the TV spot. The content of the Arteon microsite will also be significantly expanded.
  • 06/09/17
    Company

    Volkswagen brand deliveries rise in May

    The Volkswagen brand delivered 513,500 vehicles to customers worldwide in May, an increase of 3.5 percent compared with the corresponding month of the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "May was a successful month for the Volkswagen brand. Our deliveries grew in almost all key markets. As a result, our overall delivery figures for the period January to May are at last year's level. We continued our SUV offensive with the successful launch of the Atlas, thus making our debut in an important segment in the USA. Further new models will reinforce this positive momentum in the coming months. The Volkswagen brand's competitive position will continue to improve."
  • 05/09/17
    Company

    Volkswagen brand deliveries in April slightly below previous year's level

    In April 2017, the Volkswagen Passenger Cars brand delivered 468,000 vehicles throughout the world, corresponding to a slight fall of 1.8 percent compared with the corresponding month of the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "Volkswagen brand deliveries in April were slightly below the figure for the previous year, as were overall market delivery figures for Europe and the USA. The main reason was the loss of two working days in April this year as a result of the later date of Easter compared with 2016. Another reason was the scheduled model replacement of the Golf family in Western Europe. On the other hand, we continued our upward trend in China and successfully launched the Teramont, our new large SUV. The Tiguan also continues to be very successful. Since its market launch, it has already been ordered by more than 355,000 customers."
  • 04/12/17
    Company

    Volkswagen brand deliveries rise in March

    The Volkswagen Passenger Cars brand delivered 557,400 vehicles worldwide in March, an increase of 2.5 percent compared with March of the previous year. Significant growth in Central and Eastern Europe was achieved (+17.3 percent). The recovery in South America continued (+19.1 percent). The Volkswagen brand recorded an upward trend in China, its core market (+3.6 percent). The new Tiguan L enjoyed a successful launch there.
  • 03/16/17
    Company

    Volkswagen brand deliveries in February at previous year's level

    In February 2017, the Volkswagen brand handed over 384,100 vehicles to customers throughout the world, corresponding to a fall of 2.6 percent compared with the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "Worldwide deliveries by the Volkswagen brand reached almost the same level as last year. We achieved gratifying growth in the Americas, while certain European markets were affected by the model changeover in the Golf family, as expected. In our home market of Germany, the extension of leasing terms for employees also had a significant impact. Over the next few months, we expect that the large number of new models such as the Arteon and the new Polo will have a positive impact in Europe too."
  • 02/23/17
    Models

    Volkswagen launches international marketing campaign for the new Golf

    The international marketing campaign for the new Golf and its derivatives Golf GTI, Golf GTD, Golf Estate and Golf Alltrack begins at the end of February 2017. The campaign kicks off in Germany, followed by the rollout in several other European markets. The 360-degree campaign comprises a TV spot, print ads, digital measures and billboard ads.
  • 02/17/17
    Company

    Volkswagen brand starts new year with half a million vehicles delivered

    In January 2017, the Volkswagen brand handed over 495,900 vehicles to customers throughout the world, corresponding to a fall of 4.9% compared with the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "The Volkswagen brand started 2017 successfully. Worldwide deliveries may be slightly below the value for the previous year, but this is solely due to special effects in the major market of China. All the other reported gratifying increases compared with the previous year."
  • 01/09/17
    Company

    Volkswagen brand finishes 2016 on generally positive note as full-year deliveries rise to 5.99 million vehicles

    The Volkswagen Passenger Cars brand finished 2016 with full-year vehicle deliveries 2.8 percent up on the figure for 2015. 5.99 million vehicles were delivered to customers worldwide, some 164,000 more than in 2015. Deliveries grew by 16.4 percent in December, when a total of 567,900 vehicles were handed over to customers. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "The Volkswagen brand ended 2016 on a successful note. Almost 6 million customers chose our brand – and remained loyal to us in challenging times. These encouraging results at the close of 2016 give us confidence for 2017 – a year in which there will be several important product premieres in all regions."
  • 11/11/16
    Models

    Wolfsburg employees showcase their plant with a movie to mark the world premiere of the new Golf

    Employees at the main plant in Wolfsburg played a part in the making of a movie for the world premiere of the new Golf. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "Employees at the Wolfsburg plant are proud of the new Golf and of the enormous joint achievement it represents. That is why the movie for the world premiere of the new Golf was filmed where the Golf is built."
  • 10/14/16
    Company

    Volkswagen brand reports rise in worldwide deliveries from January to September

    The Volkswagen Passenger Cars brand delivered 547,700 vehicles worldwide in September, 6.7 percent more than the previous year. A total of 4,374,900 vehicles were handed over to customers from January to September. As a result, cumulative deliveries by the Volkswagen brand exceeded the previous year's level for the first time (+0.6 percent). Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "Thanks to the strong performance in China, deliveries by Volkswagen in September were noticeably higher than the previous year. Consequently, our deliveries for the period from January to September exceeded the 2015 level."
  • 08/14/16
    Models

    Volkswagen receives go-ahead from the Federal Motor Transport Authority for the modification of models with the 1.2-litre EA189 TDI engine

    The Federal Motor Transport Authority (KBA) has approved the technical solutions for vehicles with the 1.2-litre EA189 TDI engine. The KBA approval applies to 460,000 vehicles of affected Group brands, including the Volkswagen Polo and SEAT Ibiza models. The software update can now be promptly carried out on the first vehicles of the second affected engine-size category. The owners of these models are being successively informed and can then make an early appointment with an authorised workshop to have the update done.
  • 07/27/16
    Company

    Volkswagen brand delivers 2.93 million vehicles worldwide in first half of 2016

    The Volkswagen Passenger Cars brand delivered 2.93 million vehicles to customers worldwide in the first six months of 2016, almost matching the prior-year level (2.95 million vehicles). At 492,800 units, deliveries in June were up on the comparable month last year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "The Volkswagen brand recorded an increase of 4.7 percent in June despite challenging conditions on key markets. In particular the stable performance in Europe and a strong result in China contributed to this positive achievement. The outstanding response to the new Tiguan provides further momentum for the second half of the year."
  • 06/08/16
    Models

    Approval of the technical solutions for around 1.1 million further Group vehicles confirmed by the Federal Motor Transport Authority

    Volkswagen is making progress with implementing the technical solutions for affected vehicles: the Federal Motor Transport Authority (KBA) has given the go-ahead for the modification of around 1.1 million further vehicles of the Volkswagen Passenger Cars, Volkswagen Commercial Vehicles and Audi brands. Owners of Volkswagen Tiguan models and of the Caddy from Volkswagen Commercial Vehicles – all fitted with EA 189 2.0-litre TDI engines – are being informed and can then agree individual service appointments. The KBA has thus so far approved more than 2.5 million Group vehicles for the modification.
  • 06/03/16
    Models

    Retrofit of Volkswagen Passat, CC and Eos begins

    Today, Germany's Federal Motor Transport Authority (KBA) approved the technical solutions for the Volkswagen Passat, CC and Eos models with 2.0l TDI EA 189 engines. Over 800,000 vehicles affected by the diesel issue are now to be recalled as soon as possible. The affected owners will receive letters from Volkswagen and can then arrange a service appointment with a Volkswagen partner workshop without delay.
  • 04/28/16
    Company

    Volkswagen starts recall of the first Golf model

    The Volkswagen passenger car brand is starting the technical modification of vehicles affected with engine type EA 189. The first model that customers will be soon able to make a service appointment for is the Golf TDI Blue Motion Technology (BMT) with a 2.0l engine. In Europe around 15,000 Golf cars affected with a manual gearbox are being called to the workshops. Further Volkswagen passenger car brand models will follow shortly in the recall process.
  • 04/27/16
    Models

    "Access all areas" – Volkswagen starts campaign for the world-wide market launch of the new Tiguan

    Volkswagen is starting the next stage in the communications campaign for the market launch of the new Tiguan. The campaign, with the motto of "Access all areas" is appearing on TV, in printed media and in outdoor advertising. It presents the second generation of the successful compact SUV as a vehicle that convinces not only through its design but also through its highly advanced connectivity features and comprehensive driver assistance systems. Since the official world debut of the new model at the Frankfurt International Motor Show in September 2015, potential customers have already been able to obtain information online, for example on the tiguan.com micro-site, and in the social media.
  • 02/02/16
    Technology

    Volkswagen starts implementing technical measures for EA189 diesel engines in Europe

    In December 2015, the Volkswagen Group presented specific technical measures to the German Federal Motor Transport Authority (KBA) for the EA189 engines affected by the NOx issue. As agreed, Volkswagen began implementing the measures at the end of January for engines with a capacity of 2.0 litres. Over the next few months, the measures will also be implemented on the engines with 1.2 and 1.6-litre capacities. Today, German Minister of Transport, Alexander Dobrindt, and Chairman of the Board of Management Volkswagen Passenger Cars Brand, Dr Herbert Diess, met in Berlin and in the workshop of a Volkswagen dealership found out more about the practical implementation of the software update for the 2.0 TDI engine. Volkswagen is starting with the Amarok, with the Passat to follow shortly.
  • 01/18/16
    Models

    „Access all areas." – Volkswagen takes next step in campaign for new Tiguan

    Volkswagen is adding the next stage to its marketing campaign for the new Tiguan to mark the start of advance sales. The campaign focuses in particular on design, connectivity and driver assistance systems. The motto "Access all areas." not only stands for the offroad character of the new Tiguan, but also reflects the connectivity features which offer the driver constant access to online information. The second generation of the compact SUV is making an especially strong appearance on social media. A wealth of additional information on the new Tiguan is now being posted on the microsite first launched when the model made its world premiere at the IAA in September 2015.
  • 01/08/16
    Company

    Full year 2015: Volkswagen Passenger Cars brand delivers 5.82 million vehicles

    Volkswagen Passenger Cars delivered 5.82 million vehicles to customers worldwide in the full year 2015. "The Volkswagen brand did a good job last year in the face of challenging conditions. Regional performance varied quite considerably due to market factors. Above all Europe, together with China, remain important pillars for sales," explained Jürgen Stackmann, Member of the Board of Management of the Volkswagen Passenger Cars brand responsible for Sales, Marketing and After-Sales, and added: "In 2016, we will continue to focus on winning back customers' trust because customer satisfaction is and will remain one of our most valuable assets. At the same time we are optimizing our global selling power and stepping on the gas with new models." He said the new Touran was in the middle of the market launch phase, the new Tiguan was lined up and ready to go. With the Beetle Dune and the GTI Club Sport, the brand was launching two really fun-to-drive models. Stackmann continued: "All Volkswagen employees are highly motivated and are working on shaping the future of this great automobile brand and continuing to build outstanding cars."

Stories

10/10/18
Company

Huh or hey?

Last year, Volkswagen Group launched its very own multi-brand online used car portal, heycar, where around 310,000 cars are currently waiting for a new owner.
11/24/17
Models

Ram meets T-Roc!