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  • 11/22/21

    Pre-sales launched for the new ID.5: Volkswagen’s first e-SUV coupé available for order now

    Pre-sales of Volkswagen’s first ever e-SUV coupé with long distance suitability have now got underway. The top-of-the-range electric model of the ID. family based on the modular electric drive matrix (MEB) is available in Germany from an entry-level price of 46,515 euros. In addition to its expressive design, the ID.5 features an exclusive interior complete with all the latest Infotainment and assist systems. The ID.5 offers full connectivity and can be updated over-the-air.
  • 11/11/21

    Winter tips: Volkswagen’s how-to guide for the cold season

    When winter comes around once again, old rules of thumb are dusted off and tips on de-icing, protecting engines and tyres are shared – but many of these are wrong, or misunderstood. Which is why Benjamin Leuchter, racing driver and Volkswagen test and development driver, and the head trainer at Volkswagen Driving Experience, Peter Bunke, are sharing top tips for the cold season.
  • 10/06/21

    Volkswagen gains some 70,000 new customers with best-selling ID.3 in the first year

    Strong performance of the all-electric Volkswagen ID.3 after its first year in the European market: “The car is an absolute hit. It appeals to customers and has shot from zero to take top positions among new registrations in a large number of countries,” says Klaus Zellmer, Board Member for Sales, Marketing and After Sales at Volkswagen. By the end of September, the car had already been ordered around 144,000 times in Europe – 50 percent of buyers had not driven a Volkswagen before and were new to the brand, found a study commissioned by the company. “The ID.3 has tapped into an above-average number of new buyer groups for Volkswagen. Some 70,000 new customers are strong proof that we are exactly on the right track with this vehicle and our electric mobility strategy,” continues Zellmer.
  • 09/08/21

    ID. Drivers Club: on course for the future together

    Happy Birthday, ID. First Movers Club! Volkswagen has prepared a surprise for all ID. customers to mark the first birthday of its Facebook group: the ID. First Movers Club has opened up, just in time for the IAA MOBILITY in Munich. The group was previously reserved for early adopters of the ID.3 1st but will now be known as the ID. Drivers Club and all European ID. customers will be able to join up. What began in September 2020 as a digital meeting place for enthusiastic electromobility pioneers has developed into an active ID. community that is in a position to benefit from new momentum and additional experience.
  • 09/01/21

    Volkswagen is picking up the pace of its Business Model 2.0 and offering car subscriptions from today

    Volkswagen is making rapid progress in digitalising its sales activities and developing new business models. Today sees the launch of the Volkswagen AutoAbo subscription model in Germany. Customers can take out a monthly subscription for the best-selling all-electric ID.3 and ID.4 models – the ID.3 costs from EUR 499. “This will enable us to achieve a key milestone in our Business Model 2.0. As part of our ACCELERATE strategy, we are continuing our rapid and systematic transformation from car manufacturer to mobility services provider,” explains Klaus Zellmer, Board Member for Sales and Marketing at Volkswagen. In addition, Volkswagen will be launching its online leasing and sales offerings in Germany toward the end of 2021. Initially, to sell models from the ID. family, but the platform will later be made available to dealers to offer combustion engine and hybrid vehicles as well.
  • 07/30/21

    Volkswagen and TraceTronic establish neocx – a joint venture for automated software integration

    Volkswagen is strengthening its expertise in the integration of automotive software. At present, high-performance automotive functions can only be achieved by networking many individual software and hardware components. Integrating these components and testing the resulting assembly is a key development task for Volkswagen. As part of its ACCELERATE strategy, Volkswagen is seeking to grow automotive software integration and the digital customer experience as core competencies. The company has therefore established a joint venture with TraceTronic, a world-leading provider of solutions to test and integrate automotive software. Each partner holds 50 percent in the joint venture, named neocx, which will create a continuous integration/continuous testing (CI/CT) factory.
  • 07/30/21

    Volkswagen posts a strong first half

    Volkswagen finished the first half of 2021 on a successful note thanks to efficient crisis management, strict cost discipline and systematic implementation of its ACCELERATE strategy. Despite the coronavirus pandemic and the semiconductor shortage, the number of vehicles delivered worldwide rose to around 2.7 million – 500,000 more than in the previous year. This increase was partly achieved through smart warehouse and supply management. Market share was also expanded in nearly all regions. Sales revenue climbed by 42 percent year-on-year to EUR 40.7 billion on the back of significant growth in sales volume (H1 2020: EUR 28.6 billion). Earnings improved by EUR 3.3 billion year-on-year to around EUR 1.8 billion, giving an operating return on sales of 4.4 percent.
  • 07/06/21

    Focus on customers: Volkswagen appoints Chief Experience Officer

    Volkswagen is continuing the consistent implementation of its ACCELERATE brand strategy and is creating the framework for strengthening the integrated customer experience in the age of digital mobility. A newly created project unit will serve as the interface to all relevant divisions and regions and establish a holistic user experience management system. Customer requirements and feedback will become the focal point for developing vehicles and services throughout the life cycle. The goal is to create a best-in-class customer experience at every point of contact with the Volkswagen brand. Dr. Markus Kleimann, formerly responsible for the G3 series (mid- and full-size), will head the new unit.
  • 05/26/21

    Volkswagen launches sales offensive for the German market

    Volkswagen intends to durably improve its good position in Germany in a strong competitive environment with a three-year boost program. Up to the end of 2023, the company will be investing a triple-digit million-euro figure in the expansion of digital and showroom sales in the German market. “Germany is our home market. We will be providing a further significant boost to sales here and will be making Germany a model for other markets, also with respect to digitalization,” says Klaus Zellmer, Board Member for Sales, Marketing and After Sales at Volkswagen. “With ACCELERATE, we intend to make Volkswagen the most attractive brand for sustainable mobility. This also includes an excellent customer experience during the purchasing, leasing or servicing of a Volkswagen. We want to set standards in this area.”
  • 03/17/21

    Volkswagen lays the foundations for success in 2021

    Volkswagen again invested heavily in future technologies in 2020, spending a total of EUR 2.7 billion during a year overshadowed by Covid-19. The brand is thus laying the foundations for getting its new ACCELERATE strategy off to a successful start. The first milestones will be achieved this year. Volkswagen anticipates a big e-mobility push, with over 450,000 electric vehicles being delivered to customers in 2021, more than double the 2020 figure. Digitalization is being continuously driven forward and Volkswagen will reach the first customers with its business model 2.0 by the summer: testing with subscription models and optional additional functions on demand will begin in six German cities. The brand also expects this to generate hundreds of millions of euros in revenue over the coming years. Online vehicle sales will also start in the summer.
  • 02/02/21

    Even more boost for the Volkswagen electric offensive: World car ID.4 now on the way to the world markets

    Volkswagen’s electric offensive continues to gain momentum: Following the presales of the special edition ID.4 1ST that have already taken place, presales of additional ID.4 models will now also start by mid-February in around 30 European countries including Germany, as well as in the USA. Deliveries to customers are to begin as soon as March in in the European, Chinese and US markets.
  • 01/21/21

    Volkswagen Passenger Cars over-fulfils European CO2 fleet targets for 2020

    Based on preliminary figures, Volkswagen Passenger Cars has exceeded the ambitious European CO2 fleet targets for 2020 and produced around six million grams fewer CO2 than required by law. The passenger car fleet of new vehicles in the European Union achieved average CO2 emissions of 92g/km – the legal CO2 target for the brand was 97g/km. As a result, CO2 emissions fell by 22 percent compared to the previous year.
  • (Updated on 04/22/2021) E-offensive gains traction: Volkswagen Group significantly reduces CO2 fleet average in the EU

    Wolfsburg, January 21, 2021 – The Volkswagen Group’s e-offensive is gaining traction: deliveries of electric models in the EU including the UK, Norway and Iceland increased more than fourfold in the year now ended to a total of 315,400 electric vehicles (2019: 72,600). The proportion of battery electric vehicles (BEVs) and plug-in-hybrids (PHEVs) in the total deliveries rose to 9.7 percent (2019: 1.7 percent). The Volkswagen Group is thus the clear market leader in the all-electric segment in Western Europe, accounting for a share of around 25 percent (2019: 14 percent). The main drivers of this development were the Volkswagen Passenger Cars and Audi brands, which overfulfilled their CO2 fleet targets largely due to the successful start-up of their ID.3 and e-tron electric models. Based on preliminary figures, the Volkswagen Group thus reduced the average CO2 emissions of its new passenger car fleet in the EU by around 20 percent compared with 2019 to 99.9 g/km in 2020. The emissions of Bentley and Lamborghini are measured individually, which is why they are not included in this figure. In anticipation of narrowly missing the target for the CO2 pool established jointly with other manufacturers by around 0.8 g/km, the Group had recognized provisions at an early stage to avoid any impact on fourth-quarter earnings.
  • Volkswagen Group strengthens market position in 2020 and hits the ground running in e-offensive

    The Volkswagen Group handed over 9,305,400 vehicles to customers worldwide in 2020, a decrease of 15.2 percent year-on-year due to Covid-19. In December, deliveries were down just 3.2 percent on the same month of the previous year, while in the fourth quarter they declined by a total of 5.7 percent. This meant that the Group slightly expanded its global passenger car market share in 2020 amid a declining overall market. Despite the Covid-19 pandemic, the Group’s e-offensive with a large number of new models met with keen in-terest from customers in the year now ended and resulted in deliveries of approximately 231,600 all-electric vehicles, more than three times the volumes delivered in 2019. Plug-in hybrids were also very popular with customers, who purchased 190,500 units (+175 per-cent). In Western Europe, the share of electric vehicles therefore surged to 10.5 percent of overall deliveries (2019: 1.9 percent).
  • 01/12/21

    Volkswagen brand triples deliveries of all-electric vehicles in 2020

    Volkswagen Passenger Cars has hit the ground running in the transition to electric mobility. “2020 was a turning point for Volkswagen and marked a breakthrough in electric mobility,” said Ralf Brandstätter, CEO of Volkswagen Passenger Cars. Last year, the brand delivered more electric vehicles worldwide than ever before, handing over more than 212,000 electric cars in total (+158 percent versus 2019), including nearly 134,000 battery electric vehicles (+197 percent versus 2019). “We are well on track to achieve our aim of becoming the market leader in battery electric vehicles,” Brandstätter continued. “More than any other company, we stand for attractive and affordable e-mobility.”
  • 01/08/21

    The Golf once again the favorite car of Germans and Europeans in 2020

    It’s full speed ahead for the icon of the Volkswagen Passenger Cars brand, the Golf, since all eight derivatives were made available in the fall of 2020. Last year it was once again the top-selling car in Europe with around 312,000 deliveries The Wolfsburg figurehead was once again the top-selling car in Germany last year, too, with around 133,900 deliveries to customers. “In 2020 the Golf is still exactly where it belongs,” says Ralf Brandstätter, CEO of Volkswagen Passenger Cars.
  • 10/30/20

    Volkswagen brand recovers from Covid-19 slump in third quarter and confirms outlook

    After the pandemic-related slump in the first half of the year, business performance at the Volkswagen Passenger Cars brand recovered noticeably in the period from July to September. With 1.5 million vehicles delivered worldwide, the core brand of the Volkswagen Group delivered almost as many vehicles to customers in the third quarter of 2020 as in the prior-year period (– 2.7 percent). In the period from January to September, however, deliveries still decreased by 18.6 percent. The gradual recovery is also reflected in the brand’s financial key performance indicators: Sales revenue amounted to EUR 47.2 billion after nine months, down 27.9 percent on the previous year. After the first six months of the year, a 35.3 percent drop had been recorded. With an operating result before special items of EUR 522 million, the brand was back in positive territory in the third quarter. The nine-month operating result before special items improved accordingly to EUR –1.0 billion (first six months: EUR –1.5 billion).
  • 09/25/20

    Volkswagen and Uber launch pilot project with electric vehicles in Berlin

    Yesterday, Volkswagen together with the intermediation platform Uber, launched a pilot project for the utilization of electric vehicles within the sustainable ride hailing service “Uber Green”. Within the framework of a virtual event, Uber hire car partners informed themselves about the background and possibilities of the cooperation. With the e-Golf, they now have a locally zero-emission alternative from the Volkswagen model portfolio available in Berlin. The objective of the pilot project is to use a number of year-old e-Golf vehicles which may run into three digits. Volkswagen has already been using the e-Golf successfully for its own car sharing service We Share since 2018.
  • 07/31/20

    Volkswagen brand with effective crisis management in the first half of the year

    Business at the Volkswagen Passenger Cars brand was significantly impacted by the global Covid-19 pandemic in the first half of 2020. However, effective countermeasures reduced the impact of the crisis. Through strict cost management the brand substantially reduced its general overhead costs, expenditures for research and development and capex year-on-year. In addition, production was strictly oriented toward customer demand, leading to a considerable reduction in inventories compared with the prior-year period. Deliveries to customers by the core brand of the Volkswagen Group were down 26.7 percent in the first half of 2020 to 2.2 million vehicles. Sales revenue decreased by approximately EUR 16 billion (–35.3 percent) to around EUR 29 billion. As a consequence, the Volkswagen brand’s operating result before special items fell to EUR – 1.5 billion from an operating profit of EUR 2.3 billion in the previous year.
  • Volkswagen Group measures reduce the effects of Covid-19 in the first half of the year

    Business at the Volkswagen Group and its brands was strongly affected by the Covid-19 pan-demic in the first half of 2020. Countermeasures initiated at an early stage to reduce costs and safeguard liquidity were successful and therefore reduced the effects of the crisis. Due to production consistently oriented toward customer demand, the Group achieved a strin-gent inventory management and thus a significant decrease in funds tied up in working capital. Overall, net liquidity in the Automotive Division could be risen by EUR 0.9 billion compared with the first quarter of 2020 to EUR 18.7 billion, also due to the issuance of hy-brid notes amounting to EUR 3.0 billion. Deliveries to customers fell year-on-year by 27.4 percent to 3.9 (5.4) million vehicles. As a result, sales revenue decreased by 23.2 percent to EUR 96.1 (125.2) billion. Operating result before special items amounted to EUR –0.8 (10.0) billion. The main reason for this development was lower unit sales caused by the sharp fall in customer demand. The fair value measurement of derivatives to which hedge accounting is not applied (in particular commodity hedges) and exchange rate effects of EUR –0.9 billion are virtually offset by a non-cash gain of EUR 0.8 billion on the contribu-tion of Autonomous Intelligent Driving (AID) into the autonomous driving joint venture with Ford. Special items relating to the diesel issue weighed on the operating profit with EUR –0.7 (–1.0) billion. Earnings before tax decreased to EUR – 1.4 (9.6) billion.
  • 07/13/20

    Emission-free mobility for all: sales of ID.3 start on July 20

    Four weeks after the start of ordering for the limited ID.3 1ST for pre-bookers, Volkswagen is opening the ordering system to the public on July 20, 2020. Customers in many European countries will be able to choose from seven pre-configured ID.3 models at dealerships and to order the appropriate charging equipment at the same time. Buyers will benefit from attractive concessions for charging via WeCharge for up to 3 years. All seven ID.3 models will be eligible for the maximum state subsidy of €9,480 granted as an environmental bonus in Germany. Subsidies will also be available for the ID.3 in many other European countries.
  • 05/20/20

    All Volkswagen retail partners agree new sales model for ID. family

    All Volkswagen retail partners have signed the agreement for the new sales model for vehicles from the all-electric ID. family. The sales launch of the ID.3 marks the start of the agency model for private customers and small commercial enterprises that has already proven its worth for major customers over many years. The benefit for customers: They can switch seamlessly between online and offline channels and order direct from Volkswagen, while their preferred dealer remains their local contact. The dealer assumes the role of agent under the new model and receives a commission from Volkswagen for this service.
  • 05/11/20

    Strong impetus from Volkswagen to boost sales

    From May 15, Volkswagen Passenger Cars is offering customers the #vwfüreuch program, an attractive all-in package for leasing and financing. From a monthly payment of €9.99, the package includes payment protection insurance in case customers lose their job as well as maintenance and inspections and an extended warranty for the entire term of the contract. Customers can also benefit from especially attractive leasing and financing conditions.
  • 04/30/20

    Volkswagen prolongs worldwide new vehicle and extended warranties by three months

    The Volkswagen Passenger Cars brand is extending the warranty period for new vehicles by three months. This applies to all vehicles produced in Europe or for the European market with a two-year new vehicle warranty or an extended warranty that expires between March 1, 2020 and May 31, 2020. The prolongation is valid for three months after the expiry of the original new vehicle or extended warranty.
  • 04/30/20

    Volkswagen Brand – First-quarter sales revenue and profit down on previous year due to impact of Covid-19

    Volkswagen Passenger Cars experienced a substantial impact on its business in the first three months of 2020 due to the Covid-19 pandemic. Despite a solid start to the year, deliveries to customers by the core Volkswagen brand decreased by around 25 percent to 1.1 million vehicles over the January to March period of 2020. In the same quarter, sales revenue fell by some EUR 2.6 billion (-11.9 percent) to around EUR 19 billion. The core brand’s operating profit remained positive. Standing at around EUR 481 million, it fell by 50 percent in comparison to the previous year’s figure before special items. The operating return on sales in the first quarter of 2020 was 2.5 percent (4.3 percent in previous year before special items).
  • 04/21/20

    Resumption of business by car dealerships: Volkswagen launches “JumpStart” program

    The Volkswagen Passenger Cars brand has launched comprehensive online training for German car dealers in order to boost the resumption of business activities. About 70 percent of dealerships have now reopened. In addition to practical check lists for the implementation of the hygiene precautions required and new service offerings, dealers are also receiving specific tips on the use of digital tools and ideas for their social media channels. Volkswagen also offers customers attractive packages for.
  • 03/24/20

    Volkswagen brand offers dealers extensive liquidity support

    Together with Volkswagen Bank, the Volkswagen Passenger Cars brand has created a comprehensive package of measures to strengthen the liquidity of its dealers. In addition to offering extended payment deadlines, temporary increases in credit lines and improved interest conditions, bonuses and incentives are to be brought forward and audits are to be suspended.
  • 02/19/20

    Volkswagen and partner association agree new sales model for ID. family in Germany

    Volkswagen and “Volkswagen und Audi Partnerverband” (Volkswagen and Audi partner association) have agreed a new sales model for the all-electric ID. family in Germany. A format similar to the agency model for major customers that has already proven its worth over many years will also apply for ID. models sold to private customers and small commercial enterprises. Following the go-ahead from retail partners, the agency agreement is to be added to the new dealer contracts that come into effect from April.
  • 01/28/20

    17,500 participants in Volkswagen dealer congress

    Following more than one and a half years of intensive preparations, the “Brand Experience New Volkswagen” dealer congress is starting at the Autostadt. Up to March 18, 2020, a total of 17,500 dealers from more than 50 countries are to come to Wolfsburg, especially to learn about the new Golf 8, the all-electric ID. 3 and Volkswagen’s New Brand Design.
  • Volkswagen Group records higher deliveries in 2019

    Despite shrinking overall markets, the Volkswagen Group grew its worldwide deliveries by 1.3 percent to 10,974,600 vehicles in 2019. Market shares were expanded in all regions, in some cases significantly. Volume growth was achieved in Europe (+3.9 percent) and South America (+3.2 percent) while there were slight falls in North America (-0.5 percent) and Asia-Pacific (-0.4 percent). Strong growth was recorded with electric vehicles. As a re-sult of many new models within the framework of the Group’s electric offensive and grow-ing interest on the part of customers, there was a rise of around 80 percent to more than 140,000 vehicles.
  • 01/13/20

    Volkswagen Passenger Cars brings 2019 to a successful close

    In 2019, the Volkswagen brand delivered 6,278,300 vehicles throughout the world, exceeding the prior-year figure by 0.5 percent. In a shrinking overall market, the brand therefore significantly expanded its market share. Volume growth was achieved in Europe, South America, Asia-Pacific and the USA. Compared with the previous year, customers’ interest in electrified models grew considerably. More than 80,000 electric vehicles were delivered, corresponding to a marked increase of about 60 percent.
  • 12/27/19

    Volkswagen passes the mark of 250,000 electric vehicles

    In mid-December at the Autostadt, the Volkswagen brand delivered the 250,000th electric car since the introduction of the e-up! in 2013. The brand’s electrified model range has been continually expanded in the following years: e-Golf and Golf GTE followed in 2014, the Passat GTE and Passat Variant GTE in 2015. Since 2018, the Passat and Tiguan have been available as plug-in hybrids in China, where they were followed by battery electric versions of the Bora and Lavida this year. The best-selling electric car has been the e-Golf with 104,000 units delivered, followed by the Golf GTE (51,000), Passat Variant GTE (42,000) and e-up! (21,000). Half of the customers opted for a battery electric vehicle and the other half for a plug-in hybrid.
  • Volkswagen Group again delivers more vehicles in November

    In November, the Volkswagen Group delivered 988,800 vehicles to customers throughout the world, corresponding to a rise of 5.1 percent compared with November 2018. The Group therefore once again grew its market share in all key regions, in some cases considerably. The regions concerned included China, the Group’s largest single market. The Group boosted deliveries there by 5.1 percent despite shrinkage in the overall market. Significant growth was also recorded in Europe (+6.4 percent) and Germany (+9.1 percent). These rises were markedly higher than the moderate falls as a result of WLTP in November 2018. The Volkswagen Group also succeeded in expanding its market shares in the regions of North and South America. Dr. Christian Dahlheim, Head of Volkswagen Group Sales: “In November, the brands of the Volkswagen Group once again showed strong delivery performance. For the period from January to November, we exceeded the prior-year level for the first time this year, despite considerable adverse effects from the markets. We are confident that we will bring 2019 to a successful close.”
  • 12/11/19

    Volkswagen passenger cars grows deliveries in November

    The Volkswagen brand delivered 586,400 vehicles worldwide in November, 3.9 percent more than in November 2018. Volkswagen made further gains in market shares in a shrinking overall global market. That also applies to China, the brand’s largest single market, where Volkswagen grew deliveries by 4.0 percent despite the shrinkage in the overall Chinese market. Significant growth was also recorded in the USA (+9.1 percent) and Brazil (+12.3 percent). Developments in Germany were even more gratifying, with growth of 20.2 percent.
  • 12/05/19

    Volkswagen Passenger Cars introduces new maintenance concept

    This week, the Volkswagen brand is introducing a new maintenance concept for its vehicles with the launch of the Golf 8. Over the course of next year, the concept will be extended to all the models of the brand. Achim Schaible, Head of the After Sales & Dealer Network of the Volkswagen brand, explains: “The high quality of our vehicles allows us to double the inspection service interval in Europe to 24 months. We are therefore one of the few volume brands to call our customers into the workshops less frequently. In addition, our new standard inspection service is to replace the previous service. This way, we are considerably simplifying the maintenance program and making it more transparent for our customers and partners.”
  • 12/05/19

    The new benchmark in the compact class: sales of the new Golf get underway

    Sales of the new Golf get underway in Germany today. Volkswagen dealerships will be presenting the latest edition of Europe’s most popular car in their showrooms, starting this Friday. It is the most progressive Golf of all time. The standard features of the basic version of the new Golf include a digital cockpit, access to online services, LED headlights and LED tail light clusters as well as a number of assist systems. The Golf is also the first ever Volkswagen to make use of traffic swarm intelligence via Car2X to enable advance hazard warnings. The new Golf will be available with four sustainable TSI and TDI engines at its launch, with fuel consumption reduced by up to 17%. During the launch phase, the engines can be configured with the new “Life” equipment line. The basic price of the Golf Life 1.5 TSI with 96 kW/130 PS: €27,510.
  • 12/05/19

    JETTA brand successfully launched in Chinese market

    Volkswagen has successfully launched its sub-brand JETTA in China with the new SUV VS5 and the VA3 sedan. Since market entry in September, nearly 30,000 vehicles were delivered to customers. This makes the JETTA launch the most successful recent brand introduction in China, taking into account the first three months of sales. Almost 80 percent of JETTA deliveries were SUVs. With the new JETTA brand, Volkswagen is targeting young Chinese customers who are looking for an entry into the world of Volkswagen.
  • 12/04/19

    ʺLife happens with a Golfʺ: New Volkswagen marketing campaign starts on 6 December

    On 6 December the Volkswagen brand is starting a new marketing campaign for the Golf 8 in Germany. The claim: ʺLife happens with a Golfʺ. In the first quarter of 2020 the campaign will be rolled out to further countries in Europe. It comprises a total of more than 450 elements, including digital assets, social media content, commercials and out-of-home advertising. The campaign was developed by Voltage, the Volkswagen lead agency for Europe.
  • Strong deliveries for Volkswagen Group in October

    The Volkswagen Group delivered 949,800 vehicles to customers worldwide in October, corresponding to a significant rise of 12.2 percent compared with October 2018. The Group further expanded its market share in all core regions, in some cases quite substantially. This was the case, for example, in China, the Group’s largest single market, where Group brands grew deliveries 6.6 percent despite a shrinking overall market. Strong increases were once again recorded in Europe (+25.5 percent) and Germany (+41.5 percent) compared with the weaker performance in October 2018 as a result of WLTP. The Volkswagen Group also succeeded in expanding its market shares in the regions of North and South America in shrinking overall markets. Dr. Christian Dahlheim, Head of Volkswagen Group Sales: “The Volkswagen Group brands produced a strong delivery performance in October. We outperformed the market in all core regions and once again substantially expanded our market shares, especially in China, our largest market. It is also pleasing to see that we made noticeable gains in our home market of Germany over and above making up the ground lost a year ago as a result of WLTP.”
  • 11/13/19

    Volkswagen Passenger Cars grows deliveries in October

    The Volkswagen brand delivered 562,200 vehicles worldwide in October, 8.8 percent more than in October 2018. Volkswagen made further significant gains in market shares in a shrinking overall global market. There was also growth in China (+7.5 percent), the brand’s largest single market, and Brazil (+1.6 percent), with deliveries rising despite shrinking overall markets. Following the weaker figures in October 2018 as a result of the changeover to WLTP, there were further sharp increases in deliveries in the European market (+23.4 percent) and the home market of Germany (+40 percent).
  • 10/31/19

    Volkswagen strengthens brand presentation in China: MEB roadmap, new models and new brand design

    The Volkswagen brand is boosting its e-mobility offensive in China. Next year, about 300,000 electrified models are already to be handed over to customers. The figure will then reach about one million by 2025. By 2023, the Volkswagen brand will offer 10 models based on the MEB modular electric drive toolkit on the Chinese market. In Guangzhou, the SUV study ID.Next, already on show at the IAA, gave a glimpse of the first model in the ID. family for China. Production of this model is to start at the end of 2020. The ID.3 will then be produced by SAIC VOLKSWAGEN at the new plant in Anting. This way, Volkswagen is also making its corporate goal clear in China: the brand is on its way to mobility with a net neutral carbon balance.
  • 10/31/19

    Volkswagen brand confirms full-year targets – nine-month sales revenue and profit up significantly

    The Volkswagen Passenger Cars brand continued its profitable growth in the third quarter of the current fiscal year. Despite a slight decline in deliveries, sales revenue of the Volkswagen Group’s core brand improved to EUR 65.4 billion in the first nine months of 2019, up 4.7 percent compared with the previous year. The growth in sales revenue was primarily driven by mix and price effects. Operating profit before special items rose to EUR 3.2 billion, an increase of 35 percent on the prior-year period, which had been negatively impacted by the WLTP changeover. The operating return on sales before special items improved to 4.8 percent as of the end of September (previous year: 3.7 percent). Special items from the diesel issue totaled EUR -722 million after nine months (previous year: EUR -1.6 billion).
  • 10/22/19

    Volkswagen launches major recruiting campaign

    Volkswagen has launched a new HR marketing campaign. The new campaign takes a more proactive approach to highlighting the attractive work and development opportunities at Volkswagen for experts in digitalization, electrification and IT. The campaign motto is short and sweet: #hello possible. From this October, the 360° cross-sector campaign targets potential candidates under this hashtag — with a video, print ads, digital channels and out-of-home advertising.
  • Volkswagen Group delivers more vehicles in September

    In September, the Volkswagen Group delivered 904,200 vehicles to customers throughout the world, corresponding to a significant rise of 9.2 per-cent compared with September 2018. In a shrinking overall global market, the Group continued to significantly expand its market shares. As expected, this development was driven by Europe (+31.0 percent) and Germany (+58.1 percent). Here, deliveries had been at an unusually low level in September 2018 as a result of restricted vehicle availability following the changeover to the new WLTP type approval procedure. In the regions of North America and Asia-Pacific, the Volkswagen Group succeeded in slightly expanding its market shares in shrinking overall markets. In South America, the Group markedly boosted deliveries in contrast to the decreasing overall market and therefore significantly expanded its market share. Dr. Christian Dahlheim, Head of Volkswagen Group Sales: “In the current economic and geopolitical environment, which is tense, our strong brands are once again proving to be especially valuable. They offer our customers security for their purchasing decisions and therefore lay the foundation for the continual expansion of our global market share.”
  • 10/10/19

    Rise in deliveries for Volkswagen Passenger Cars in September

    In September, the Volkswagen brand delivered 533,700 vehicles to customers throughout the world, 10 percent more than the same month last year. Volkswagen is therefore winning market shares in a shrinking overall global market. The brand recorded the strongest growth in Europe (+45.4 percent) and especially in Germany (+73.9 percent). This was due to the marked fall in deliveries in September 2018, when vehicle availability was severely restricted as a result of the changeover to the new WLTP type approval procedure. In the USA and China, Volkswagen succeeded in maintaining or further expanding its market share in a generally shrinking overall market. The situation in South America was similar. Brazil remains the strongest motor for growth in deliveries in the region (+16.0 percent).
  • 10/04/19

    Volkswagen brand launches new global website

    Following the world premiere of its new brand design at the IAA International Motor Show, the Volkswagen brand has now launched its new global website. In future, this website will present all the content and offerings with respect to models, services, configuration, test drives, financing, used cars and many other items on a single platform. It will therefore be the central point of call for all customers of the brands Volkswagen Passenger Cars and Volkswagen Commercial Vehicles throughout the world. The content is clearly structured and the highly simplified navigation system functions intuitively. The offering is highly personalized. With the new configurator, customers can now reach their personal vehicle with significantly fewer clicks. The website has already gone live in 24 markets and rollout in a total of 120 markets is to be completed by mid-2020.
  • 09/11/19

    Volkswagen Passenger Cars: Deliveries slightly down on previous year

    In August, the Volkswagen brand delivered 493,800 vehicles to customers throughout the world, down 3.8 percent on the same month last year. In a generally declining global market, Volkswagen succeeded in maintaining a stable market share in the reporting month and a slight increase for the year to date. As expected, fewer vehicles were once again delivered in Europe (-9.9 percent) following a particularly strong performance in August 2018. In China, Volkswagen increased its market share slightly in a shrinking overall market. In Brazil and the USA, Volkswagen recorded a marked increase of 15.4 respectively 9.8 percent.
  • 09/09/19

    Volkswagen unveils new brand design and logo

    The curtain has been raised on “New Volkswagen“: On the evening before the first press day of the IAA International Motor Show in Frankfurt, the Volkswagen brand has unveiled its new logo and its new brand design. This world premiere marks the start of a new era for Volkswagen, accompanied by the presentation of the full-electric ID.3 at the same time. Volkswagen’s future is electric, fully connected and has a neutral carbon balance. With its new brand design, VW has created a uniform global 360° brand experience which is more modern and more authentic. The new Volkswagen logo with its flat two-dimensional design is clearer and has been reduced to its essential elements. The brand design and the logo aim for high flexibility and are intended for digital applications. The realignment of Volkswagen’s brand design is one of the world’s largest rebranding campaigns. The changeover to the new brand design is due to be completed by mid-2020.
  • 09/04/19

    More than 30,000 reservations for the ID.3 1ST edition

    Just before the beginning of the International Motor Show (IAA) in Frankfurt, Volkswagen has already received more than 30,000 reservations for the ID.3. Most of the pre-bookers live in Germany, Norway, the Netherlands, Sweden and the United Kingdom. More than 100,000 further ID. fans have registered for the ID.3 newsletter which Volkswagen is using to present regular information on its new full-electric ID. family as well as topics connected with e-mobility. Volkswagen is showing the ID.3 as a world premiere at the IAA next week.
  • Volkswagen Group intends to further expand after sales business

    The Volkswagen Group is orienting its after sales business fully towards meeting the up-coming challenges of digitalization and e-mobility. The growing number of electric vehicles with maintenance costs that are about 20 to 30 percent lower than conventional vehicles will have an impact on after sales business in the future. Nevertheless, the Group plans to considerably boost sales and profit from after sales over the next few years. The main drivers will be growing customer loyalty through digital services and the steady growth in the fleet of Group vehicles. Currently, 100 million vehicles receive support from 25,000 service stations throughout the world. By 2030, there will already be about 150 million vehicles. With sales of €15.9 billion in 2018 for genuine parts alone, after sales accounts for a significant share in Group sales. In comparison with 2017, sales grew by about 2 percent. As part of the e-mobility offensive, it is planned to build a warehouse for high-voltage batteries at the Kassel plant. Dr. Christian Dahlheim, Head of Group Sales: “After sales business has been a mainstay of the Volkswagen Group’s profit for many years. Against the backdrop of the transformation towards e-mobility and digitalization, we are working intensively to ensure that this remains the case in the future. We will continue to significantly expand this business area, which is important for us and our service partners, in the future.”
  • 08/14/19

    Lower deliveries for Volkswagen brand in July

    In July, the Volkswagen brand delivered 489,000 vehicles to customers throughout the world, 3.3 percent fewer than the same month last year. From January to July, Volkswagen handed over 3.49 million vehicles, down 3.8 percent on the previous year. In a generally declining global market, Volkswagen succeeded in maintaining a stable market share both in July and for the year to date. As expected following the record values of July 2018, Volkswagen in Europe once again delivered fewer vehicles (-8.8 percent) in July 2019. In China, Volkswagen delivered 2.0 percent more vehicles in a shrinking overall market and further expanded its market share. In Brazil, Volkswagen recorded a marked increase in deliveries of 13.5 percent.
  • 07/26/19

    Volkswagen brand boosts sales revenue and profit

    The Volkswagen Passenger Cars brand was able to increase its sales revenue and operating profit in the first six months of the year despite a slight fall in deliveries. Driven by the improved product mix, the sales revenue of the Volkswagen brand grew by 3.4 percent to €44.1 billion. Operating profit before special items after six months was 7.4 percent higher than in the first half of 2018, at €2.3 billion. The operating return on sales increased to 5.2 percent. In the second quarter, there were no further special items resulting from litigation risks, after about €400 million had been booked in the first quarter. “In a difficult market environment, the Volkswagen brand developed very satisfactorily in the first half of the year. We were able to record improvements in operating profit and return on sales compared with the very good figures for the first half of 2018. The operating profit was supported by factors including the continuing product offensive, the optimization of fixed costs and progress with the turnaround in the regions. We intend to use this positive momentum to secure our return on sales targets. We will further strengthen our competitive position through targeted investments in e-mobility and digitalization,” says Board Member for Finance Dr. Arno Antlitz.
  • 07/09/19

    Higher deliveries for Volkswagen brand in June

    The Volkswagen brand completed June with higher deliveries. Throughout the world, 542,300 vehicles were handed over to customers, 1.6 percent more than the same month last year. in predominantly shrinking overall markets, Volkswagen succeeded in maintaining stable market shares or further expanding them. As expected, Volkswagen once again delivered fewer vehicles in Europe following the record values of June 2018. The strong rise of 14.2 percent in China is a one-off effect resulting from regulatory changes in the overall market. With increases in deliveries by the brand of 9.6 percent and 13.0 percent respectively, the USA and Brazil were the strongest individual markets in June. In its home market of Germany, Volkswagen recorded a slight rise in deliveries (+1.0 percent).
  • 06/27/19

    Volkswagen WeShare launched in Berlin as full-electric service

    Volkswagen is entering the growing car sharing sector. WeShare is being launched in Berlin today. With 1,500 e-Golf vehicles, the Volkswagen brand is bringing onto the roads a 100 percent electric fleet and all the vehicles will be operated on green power. They are to be followed by 500 additional e-up! vehicles at the beginning of next year and the first units of Volkswagen’s new full-electric ID.3 when it is introduced in mid-2020. WeShare is a “free-floating” system without rental stations and is operated digitally via an app. An expansion of WeShare, initially to Prague, together with ŠKODA, and then to Hamburg, is planned for 2020.
  • 06/19/19

    Volkswagen and Schwarz Group to be strategic e-partners

    Shortly before the market launch of its full-electric car sharing service WeShare in Berlin at the end of June, Volkswagen has concluded a strategic partnership with the Lidl and Kaufland supermarket chains, which are owned by the Schwarz Group. The food retailers are to install 140 public charging stations for the electric vehicles of their customers at 60 Lidl and 10 Kaufland branches in the German capital. Volkswagen is to receive the exclusive right to use the new infrastructure for charging its WeShare fleet overnight outside opening hours, which will make the utilization of the charging stations more efficient. The additional charging points at Lidl and Kaufland outlets will boost the public charging infrastructure in Berlin by almost 20 percent.
  • 06/14/19

    Volkswagen Group expands market share in May

    In May, there was a fall in deliveries by the Volkswagen Group compared with May 2018, but the decrease was lower than in previous months at 3.6 percent. In total, 918,900 cus-tomers throughout the world took delivery of a vehicle from a Group brand. Growth was achieved in some key European markets (Germany +4.6 percent, France +2.7 percent, Italy +2.7 percent), and in the regions of North America (+4.3 percent) and South America (+5.8 percent). However, these rises were insufficient to compensate in full for falls in other re-gions, especially Asia-Pacific (-9.4 percent). Dr. Christian Dahlheim, Head of Volkswagen Group Sales, commented: “In May, our brands asserted their position in shrinking overall markets and slightly increased the global market share. Deliveries developed in different ways in the various markets. In Europe, we almost reached the high level of the previous year and recorded growth in some key markets including Germany. Positive impetus came from North and South America, but this was insufficient to compensate for the continuing weakness of the overall market in our largest single market, China. It is gratifying to note that we once again significantly increased our market share in China.”
  • 06/12/19

    Volkswagen deliveries in May present a mixed picture

    In May, the Volkswagen brand delivered 512,100 vehicles worldwide, 5.1 percent fewer than in May 2018. There was a mixed picture in the regions: while deliveries by the brand in North America (+8.6 percent), South America (+5,4 percent) and the individual market of Germany (+2.2 percent) rose, there was, as expected, a fall in Europe (-6.1 percent). The situation in China remained unchanged. In May, Volkswagen succeeded in increasing its market share in a shrinking overall market.
  • 06/06/19

    Volkswagen up! receives “Wertmeister 2019” award

    Fantastic award for Volkswagen: the city specialist up! TSI has won the “Wertmeister 2019” award (value champion) in the city car category. Each year, the automotive magazine AUTO BILD honors the vehicles with the most stable residual value in several vehicle segments. The award was presented to Holger B. Santel, Head of Sales and Marketing Germany, at a ceremony in Berlin yesterday evening.
  • 05/23/19

    Volkswagen launches new service called “We Experience”

    Volkswagen has added a new service called “We Experience” to its “Volkswagen We” digital ecosystem in Germany. The new feature provides personalized recommendations and special offers for products and services available in the vicinity of the vehicle. The service rolls out with well-known partners such as Shell, Domino’s or Tank & Rast. IBM technology is used to deliver tailor-made offers based on users’ individual profiles. “We Experience” is available in the “VW Connect” app.
  • 05/15/19

    Volkswagen delivers fewer vehicles in April

    In April, the Volkswagen brand delivered 487,400 vehicles worldwide, 6.2 percent fewer than in April 2018. In the month under review, there were gratifying developments in the USA (+8.7 percent), Canada (+11.1 percent), Russia (+7.3 percent) and Brazil (+7.7 percent). Deliveries by Volkswagen in China were down 6.5 percent but the brand was able to further increase its market share in a shrinking overall market. Volkswagen Sales Board Member Jürgen Stackmann: “We offer extremely attractive models in overall markets which are difficult and shrinking in many cases. In North America, our SUV offensive is bearing fruit and has had a positive effect on the monthly figures. China remains a severe challenge for us and all other market players.”
  • 05/14/19

    Already more than 15,000 registrations for the ID.3

    Less than one week after the start of pre-booking for the ID.3, more than 15,000 registrations have already been received for the first model in the new full-electric ID. family. That is already more than half of the total pre-booking volume of 30,000 vehicles. Volkswagen has recorded the greatest interest from the markets of Germany, Norway, the Netherlands, the UK and Sweden. The IT systems of the pre-booking platforms are now stable after the initial flood of customers. Jürgen Stackmann, Member of the Board of Management of the Volkswagen Passenger Cars brand responsible for Sales, Marketing and After-Sales: “The positive response shows that many customers are ready for e-mobility. People who want to be among the first to drive an ID.3 should not wait too long with their registrations. The number of pre-bookers is rising steadily.”
  • 05/09/19

    Already more than 10,000 registrations for the ID.3

    At a press event held yesterday in Berlin, Volkswagen launched pre-booking in Europe for the first model in its new full-electric ID. model family, the ID.3. Customers’ interest in the special edition, the ID.3 1ST, which is limited to 30,000 vehicles, is significantly exceeding the brand’s expectations. Sometimes, the IT systems are unable to handle the large number of users accessing the system at the same time. This leads to long waiting times and interruptions in the registration process in some markets. Volkswagen is working hard to eliminate the hitches. Nevertheless, more than 10,000 registrations were received throughout Europe during the first 24 hours.
  • 05/08/19

    Volkswagen offers pre-booking for the first time

    Volkswagen is today starting pre-booking in Europe for the first model in its new full-electric ID. family, the ID.3. With immediate effect, potential customers can register for an early production slot for the ID.3 at www.volkswagen.com/id-prebooking by paying a registration deposit of €1,000. The ID.3 1ST special edition, which has been especially configured for pre-booking, includes high-quality, high-performance equipment and is limited to 30,000 vehicles. Volkswagen is equipping the ID.3 1ST with the medium-sized battery option later available for the ID.3 series, which is expected to be most popular. With the three series battery options, ranges between 330 and up to 550 kilometers in accordance with WLTP will be possible. The pre-booking special edition has a range of 420 km (WLTP). While the base recommended price of the ID.3 series model with the smallest battery version starts at under €30,000 in Germany (target price), the exclusive ID.3 1ST special edition will be available for less than €40,000, before the deduction of the state subsidy in each case.
  • 05/02/19

    Volkswagen with international e-mobility marketing campaign

    At the start of the pre-booking phase for its new full-electric ID. in Europe on May 8, Volkswagen is launching a broad-based international e-mobility marketing campaign. The campaign focuses especially on the ID. and is to start one year before the model’s market launch. Normally, large scale campaigns only start in connection with the launch of a model. This time, more than 600 individual communication elements are being produced for distribution on various channels. The key element and the umbrella campaign will be the “eManifesto: ID. Volkswagen, just electric”, which is to be shown on the occasion of the DFB cup final in Berlin on May 25 and will “electrify” more than 50 percent of the advertising space available in the German capital. Further elements of the campaign will be “influencer”, “barrier”, “teaser” and product films. As the heart of the campaign, the central information pool on e-mobility, the www.volkswagen.de/id website, will go live when pre-booking for the ID. starts. The highlight of the campaign will be the world premiere of the ID. at the IAA International Motor Show in Frankfurt. The media budget for the campaign in Europe will run well into the double-digit million range.
  • 04/09/19

    Volkswagen expands market share in first quarter

    The Volkswagen brand delivered 542,700 vehicles worldwide in March, 7.2 percent below the record level for March 2018. The positive trend in the USA (+14.0 percent) could not compensate for lower deliveries in Asia (-10.0 percent), Europe (-3.5 percent) and South America (-12.7 percent). Volkswagen handed over a total of 1,456,400 vehicles to customers in the first quarter, 4.5 percent down on the same period in 2018. In an overall market that also saw deliveries fall, the brand therefore recorded a slight gain in its market share for the first quarter.
  • 03/13/19

    VW delivers fewer vehicles but gains market shares

    In February, the Volkswagen brand delivered 398,100 vehicles throughout the world, 2.2 percent fewer than in February 2018. In an overall market which shrank even more strongly, Volkswagen was able to gain market shares throughout the world. The brand delivered more cars in Germany (+3.4 percent), Europe (+1.8 percent) and South America (+45.6 percent). Falls in deliveries were recorded in North America (-4.2 percent) and China (-8.8 percent). In China too, the brand won further market shares despite strong shrinkage in the overall market.
  • 02/26/19

    JETTA to become new brand of Volkswagen in China

    With the new JETTA Brand, Volkswagen intends to exploit its market potential in China even more effectively. In many cities with millions of people outside the metropolitan regions such as Beijing or Shanghai, vehicle ownership levels are still very low, in some cases below 100 cars per 1,000 inhabitants. At the same time, members of a growing middle class are striving for individual mobility with the first car of their own. With the new JETTA brand, Volkswagen especially intends to target these young Chinese customers. The JETTA model range, which is to be produced by FAW-Volkswagen in Chengdu, will include one sedan and two SUVs. Sales are scheduled to start in the third quarter of this year.
  • Volkswagen Group makes solid start to new year

    The Volkswagen Group made a solid start to the new year, delivering 882,200 vehicles to customers worldwide in January, 1.8 percent down on the same month last year. At the same time, the Group succeeded in winning market shares in a broadly declining world market. This was the case in Europe, South America and Asia/Pacific. Particularly in the largest single market of China, the Group was not entirely immune to the persistent weakness in the overall market, however, with deliveries only down 2.9 percent, it put on a far better performance than the market as a whole. Dr. Christian Dahlheim, Head of Volkswagen Group Sales, commented: “The Volkswagen Group made a solid start to the new year with relatively stable delivery figures. The fact that we won market shares in a broadly declining overall world market is a good result. It shows the strength of our brands and their products. The persistently volatile geopolitical environment and looming economic risks in individual markets will have a decisive impact on our business this year, and I believe China and Brexit will present us with special challenges, particularly in the first few months of the year.”
  • 02/13/19

    Volkswagen sees deliveries in January decline

    The Volkswagen brand delivered 515,500 vehicles to customers worldwide in January, a drop of 3.4 percent compared with the same month in 2018. Positive delivery trends in Russia (+10.9 percent) and Brazil (+10.8 percent) could not offset decreases in China (-3.1 percent), Western Europe (-4.8 percent) and North America (-8.6 percent). Volkswagen Board Member for Sales Jürgen Stackmann: “As expected, we could not quite match the January 2018 record level this year. Volkswagen won market share in China in a persistently uncertain overall market, despite the decline in deliveries. The order balance is high and, as announced, we are working hard on expanding capacity for our petrol engines in order to better serve high demand during the course of the year. New models such as the T-Cross and the Passat facelift that debuted recently will be launched in the coming months and provide a tailwind.”
  • 01/30/19

    Volkswagen customers order more diesel vehicles

    Customers of the Volkswagen Passenger Cars brand in Germany are once again placing more orders for diesel vehicles. In 2018, the share of incoming orders for vehicles equipped with the latest diesel technology as a proportion of the overall vehicle portfolio was 43 percent compared to 39 percent in 2017. Demand for diesel cars was particularly strong among private customers, where the share almost doubled from 15 percent in 2017 to 27 percent last year. “In Germany, the diesel debate is emotionally charged – and frequently strays from the facts. Given its high efficiency and its performance and in light of climate change, the diesel engine will remain an important technology for years to come, especially for those who travel long distances,” Volkswagen Brand Board Member for Sales, Jürgen Stackmann, said.
  • 01/10/19

    Volkswagen sets new delivery record in 2018

    Volkswagen set a new delivery record in 2018, handing over a total of 6.24 million vehicles worldwide for the full year, 0.2 percent more than in 2017. Positive delivery trends in South America (+13.1 percent), the USA (+4.2 percent) and Europe (+3.6 percent) offset considerable economic uncertainty in China, Argentina and Mexico as well as at times severe repercussions as a result of the changeover to WLTP in Western Europe. The SUV offensive along with numerous other new products from the brand proved to be key growth drivers. Volkswagen Board Member for Sales Jürgen Stackmann: “2018 was characterized by considerable uncertainty in some regions, especially in the second half of the year. Overall, though, we were able to combat this with a strong offensive of attractive new products and to offset the adverse effects. Our strategy has paid off. The new delivery record is the result of much hard work.” Volkswagen COO Ralf Brandstätter: “2019 will be another year of enormous challenges for the brand, above all in light of growing geopolitical risks. We must do our homework. Apart from volume growth, we will in future be focusing more closely on earnings performance than we have done in the past. This is about ensuring the long-term profitability of the Volkswagen brand.”
  • The Volkswagen Group heads for deliveries record

    From January to November, the Volkswagen Group boosted worldwide deliveries by 1.8 percent to 9.92 million vehicles. Despite a tense market environment with stagnating overall markets, a deliveries record for 2018 as a whole is therefore within reach. In November, the Volkswagen Group delivered a total of 940,900 vehicles throughout the world, corresponding to a fall of 5.4 percent compared with the prior-year month. Thanks to further progress with the WLTP changeover of the model range, deliveries in Europe were affected less severely in November. At 3.0 percent, the fall compared with the prior-year month was considerably lower than in the two preceding months. Dr. Christian Dahlheim, Head of Group Sales: “The rise in worldwide deliveries in the course of the year is a very respectable result. Although the volume target is no longer our top priority, high volumes allow us to achieve economies of scale. In November, there was a reduction in the effect of WLTP in Europe. We are confident that we will be able to close 2018 with a figure slightly above the previous record level of 2017 despite the challenging market environment.“
  • 12/14/18

    Volkswagen with new IQ.DRIVE umbrella brand campaign

    Volkswagen is bundling its entire range of intelligent driver assistance technologies under the new umbrella brand IQ.DRIVE. Before Christmas, Volkswagen will be launching a 360° marketing campaign for the new brand in Germany, consisting of TV commercial and posters as well as printed and online advertisements. Other European markets are to follow next year. In January 2019, special IQ.DRIVE models will appear in European dealerships. Jürgen Stackmann, Volkswagen Brand Board Member responsible for Sales and Marketing: “Our models already have intelligent electronic assistants for greater convenience and safety on board. With IQ.DRIVE, we are accompanying our customers on the way to autonomous driving. In future, their mobility time in a Volkswagen is to be quality time.“
  • 12/06/18

    Volkswagen heading for success with annual deliveries

    In November, Volkswagen delivered 564,500 vehicles throughout the world, five percent less than in November 2017. In Europe, the effects of WLTP became less and less pronounced. Deliveries by Volkswagen were up 1.2 percent here. Brazil continues to drive growth in South America. The market situation in China remains tense. Nevertheless, Volkswagen succeeds in boosting its market share there in a shrinking overall market. All in all, the brand faces a challenging market environment with strong headwinds in some regions. Nevertheless, Volkswagen has delivered 5.7 million passenger cars to customers throughout the world in the year to date, 1.2 percent more than in the prior-year period. Volkswagen Board Member for Sales Jürgen Stackmann: “In view of the difficult conditions we face, Volkswagen is very well-positioned with respect to deliveries. How we bring the year to a close will now depend on December. We still need 530,000 deliveries to match last year’s record. In my opinion, we could succeed and perhaps even record slightly higher deliveries.”
  • 12/06/18

    Volkswagen brand to speed up operating return

    The Volkswagen brand is to significantly improve its earnings performance in the coming years in order to finance investments in future technologies from its own resources. To this end, the model portfolio is being streamlined and the number of variants reduced. At the same time, productivity at the plants is to be increased and the platform orientation for vehicle production extended. Optimizing material costs is to contribute significantly to achieving the target return – without detracting from product substance. Administration processes will become even leaner. “We must force the pace of our transformation and become more efficient and agile. We cannot let up in our efforts and must realize further substantial improvements. What we have achieved so far is still not enough,” said Ralf Brandstätter, the brand’s Chief Operating Officer responsible for day-to-day business.
  • 11/26/18

    Volkswagen to boost marketing efficiency

    The Volkswagen brand plans to improve its marketing efficiency by about 30 percent by 2020 at the same time as keeping its marketing budget approximately stable at €1.5 billion. The digital share of the media mix is to grow to almost 50 percent by 2020. In 2015, the share was about 25 percent. Against the backdrop of an increasingly personalized way of addressing customers, the number of campaign elements such as films or advertisements will increase about fivefold. In future, the Volkswagen brand will reduce its global network of about 40 agencies to three lead agencies. The Omnicom Group is to be responsible for Europe and South America, and WPP for North America, while Cheil will continue to be active for the Volkswagen brand in China.
  • 11/19/18

    Volkswagen Brand reaches milestone of 30 million deliveries in China

    Volkswagen is speeding up its activities in China, re-energizing the brand under its Move Forward initiative. The brand’s product portfolio was strengthened with no less than 9 new models in 2018. Speaking at Auto Guangzhou 2018, Stephan Wöllenstein, CEO of Volkswagen Brand China, said, “We reached a fantastic milestone this November, as we delivered the 30 millionth Volkswagen – a Touareg – to a customer in China. And to remain the number one choice for Chinese car buyers, as we have been for many years, our product offensive will continue in 2019.”
  • 11/09/18

    Volkswagen deliveries are down in October

    At 516,900 vehicles, worldwide deliveries by the Volkswagen brand in October were 6.2 percent below the figure for October 2017. This development was mainly due to the continuing reluctance of purchasers in China as a result of the trade dispute with the USA. In Europe, as expected, deliveries continued to be affected by the WLTP changeover, although the impact was significantly less marked than in September. Strong positive impetus came from Brazil (+61.8 percent) and Russia (+23.9 percent). In the year to date, Volkswagen has handed over a total of 5.14 million vehicles to customers, a record figure for January to October. Volkswagen Brand Board Member for Sales Jürgen Stackmann: “We are making good progress with the WLTP changeover of our model range and deliveries in Europe were affected much less severely in October than in September. We expect this recovery to continue in November and December. All in all, we face a challenging market environment throughout the world. It is therefore all the more gratifying to note that our deliveries from January to October were almost two percent higher than the record figure reported by the brand for the corresponding period in 2017.“
  • 11/06/18

    Volkswagen remains on track for growth despite a challenging environment

    In the first three quarters of the current fiscal year 2018, the Volkswagen Passenger Cars brand continued to develop well in a challenging market environment. Following the first nine months of the year, the deliveries and sales revenue of the Volkswagen Group’s lead brand remain above the prior-year level. With 4.6 million vehicles handed over to customers (+2.9 percent), these were the most successful first nine months that the brand has ever experienced. Driven by higher sales and an improved product mix, the Volkswagen brand was able to boost sales revenue by 7.3 percent to €62.5 billion. At €2.3 billion, the operating profit before special items was slightly below the prior-year level (€2.5 billion) as a result of factors including the expected impact of the WLTP changeover and higher distribution expenses in connection with the environmental incentive. Operating return on sales was 3.7 percent, compared with the figure of 4.3 percent for the prior-year period. The diesel issue gave rise to special items of €-1.6 billion (2017: €-2.6 billion).
  • 10/25/18

    Volkswagen expects an SUV share of 50% by 2025

    Volkswagen continues with the largest SUV offensive in the company’s history. By 2025, every second Volkswagen passenger cars sold throughout the world will probably be an SUV. This already applies to every fifth car sold now. The brand expects especially strong growth in SUV sales in North and South America, as well as in China. By 2025, Volkswagen will be offering more than 30 SUV models throughout the world. With the new Polo-sized T-Cross, the brand is rounding off its SUV product portfolio at the bottom in the smallest segment. This Thursday the T-Cross is to make its world debut and will be unveiled at the same time in Europe, China and South America.
  • 10/18/18

    Volkswagen brand launches diesel swapping program throughout Germany

    The Volkswagen brand today launched a comprehensive diesel swapping program. The successful environmental incentive is again being offered throughout Germany. It is valid for Euro-1 to Euro-4 diesel vehicle keepers who scrap the vehicle of any make and switch to a modern Volkswagen. The environmental incentive for new vehicles ranges between €1,500 and €8,000, depending on the model. Furthermore, there is a new exchange premium for keepers of any make of diesel vehicle in the 14 cities classified by the federal government as the most heavily polluted and the surrounding areas. This premium will be paid in addition to the residual value of the old vehicle when trading in a Euro-4 or Euro-5 diesel. The exchange premium for new vehicles ranges from €500 to €7,000, depending on the model. Board Member for Sales, Jürgen Stackmann: “The environmental incentives and exchange premiums are powerful financial incentives for switching to the latest generation of cleaner vehicles. Volkswagen is thus making a further significant contribution to improving air quality and preventing possible driving bans in German cities.” The environmental incentive and the exchange premium are available now from participating Volkswagen partners in Germany and are valid until further notice. Anyone interested in further details can call the hotline on +49 (0)5361-83 89 99 60.
  • 10/16/18

    Volkswagen digitalizes sales – New era of car buying to start in 2020

    Volkswagen is making its sales organization fit for the future. The brand is to fundamentally realign its sales model together with its dealers. The new sales model is to be launched in Europe in April 2020. Today in Berlin, Volkswagen and the European Dealer Council presented their vision for the future world of Volkswagen’s 5,400 dealers and service partners as well as their 54,000 employees in Europe. The objective is to provide seamless individual round-the-clock support for customers going far beyond vehicle sales on the basis of a unique Volkswagen customer ID. Each year, the Volkswagen brand intends to introduce about 5 million customers to the new world of mobility around the globe and to offer them individual services on the basis of their ID. The car buying experience itself will also change. On-line sales are to be massively expanded and direct sales are to become possible. Five new sales and service formats such as city showrooms or pop-up stores are to be added. At the same time, the sales organization is to become more flexible and efficient.
  • 10/09/18

    Volkswagen deliveries in September affected by WLTP changeover, as expected

    In September, the Volkswagen brand delivered fewer vehicles throughout the world than in the same month of the previous year: in total, 485,000 vehicles were handed over to customers, representing a fall of 18.3 percent compared with September 2017. This development was chiefly due to the effects of the WLTP changeover in Europe and especially in Germany, where deliveries were 42.6 and 47.1 percent respectively below the figures for the same month of the previous year. However, the outstanding figures reported since the beginning of the year have helped to soften the fall experienced in September. In the year to date, some 4,622,900 vehicles have been handed over to customers throughout the world. The brand therefore remains above the figure for the corresponding period of the previous year, with a rise of 2.9 percent. Volkswagen Board Member for Sales Jürgen Stackmann: “The year to date has been the most successful ever for Volkswagen. Developments in September were a setback, but we had been expecting this following the records in the summer. October will also be affected by the changeover to the WLTP test procedure. Currently, we have obtained WLTP approval for high-volume variants of all 14 Volkswagen brand models. By the end of the year, the changeover should have been virtually completed. This is why we expect a return to our old strength. From November, we will be ready for the end-of-the-year sprint in Europe.“
  • 09/13/18

    Volkswagen Group’s new importer contracts pave the way for digitalization

    The Audi, ŠKODA, Volkswagen Commercial Vehicles and Volkswagen Passenger Cars brands, together with their partners from ten European importers, signed the new importer contracts in Wolfsburg this week. Contracts with the Group’s own companies in a further 15 markets were also exchanged. As a result, the Volkswagen Group has agreed new contracts for almost all European markets. Some 4.1 million vehicles were delivered in these markets, including the home market of Germany, in 2017. The contracts are an important strategic milestone for the Volkswagen Group and define a new joint business model that is shaped in particular by ongoing digitalization. Going forward, manufacturer, importer and dealer will jointly communicate with customers, speaking with one voice across all contact points. The contracts are also an important prerequisite for marketing the Volkswagen Group’s new all-electric, fully-connected vehicles and come into effect starting in April 2020 in good time for the market launch of these models.
  • 09/12/18

    Volkswagen’s success continues in August

    The Volkswagen brand handed over 513,300 vehicles to customers worldwide in August, representing an increase of 3.7 percent compared with the same month of the previous year and a new record for the month of August. All in all, 4,137,900 vehicles were delivered from January to August, a rise of 6.2 percent compared with the corresponding period of the previous year, and a further record. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: “August was another strong month for the Volkswagen brand in many markets: we posted record deliveries for the month of August and for the period January-August. We will be able to deliver far fewer vehicles in Europe in September due to the changeover to the WLTP test procedure. October will also get off to a subdued start, but we are expecting a strong performance from the Volkswagen brand in November and December in particular.”
  • 08/23/18

    Volkswagen’s digital transformation gathers speed

    Volkswagen in transition: the company is speeding up the development of its ecosystem with its own software know-how and the strength of external partners. The automobile will evolve into a central hub in the Internet of Things.
  • 08/09/18

    Volkswagen continues growth in July

    The Volkswagen brand continues on its growth path: with 505,900 vehicles delivered in July, the brand reported a rise of 8.4 percent compared with the same month of the previous year. All in all, the brand handed 3,624,600 cars over to customers from January to July, representing an increase of 6.5 percent compared with the corresponding period of the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales: “This was the best July in the history of the Volkswagen brand. We are continuing our upward trend and are significantly ahead of the prior-year figure after seven months. With cumulative deliveries of 3.6 million vehicles, we have outperformed the Volkswagen brand’s previous record for this period. However, the next few months will be more challenging. The changeover to the WLTP test procedure will probably lead to delays in deliveries affecting certain model lines in Europe.”
  • 06/07/18

    Volkswagen continues growth in May

    The Volkswagen brand continues its growth: with 539,700 vehicles delivered in May, the brand recorded a rise of 5.1 percent compared with the prior-year figure for the same month. All in all, the brand delivered 2,584,700 vehicles to customers from January to May.: Jürgen Stackmann, Volkswagen Board Member for Sales: “This was the best individual month of May in the history of the Volkswagen brand. We have continued our upward trend and are significantly above the prior-year figure after five months. The product offensive, with new vehicles such as the Polo, Tiguan Allspace, Virtus and the T-Roc, has been well received by our customers. I am very pleased about this!“
  • 06/05/18

    Volkswagen launches European marketing campaign for new Touareg

    Volkswagen is taking the next step towards the market launch of the new Touareg. Since June 1, a 360° campaign including TV, printed media and social media channels is to be launched in Germany. Other European countries are to follow from mid-June. The Touareg is the brand’s new flagship and will occupy a leading position in the luxury SUV segment with its innovative operation, comfort and safety systems. The campaign designed by Grabarz & Partner presents these features in an appealing and humorous way.
  • 05/09/18

    Volkswagen records double-digit growth in April

    The Volkswagen brand has once again stepped up its growth rate. With about 520,000 vehicles delivered in April, the brand recorded an increase of 11 percent compared with the prior-year figure for the same month. All in all, the brand already delivered 2,044,900 vehicles from January to April. Jürgen Stackmann, Volkswagen Board Member for Sales, said: “The Volkswagen brand continues to step up the pace. We have already passed the 2 million vehicle mark after four months and have generated enthusiasm for Volkswagen with more customers than ever before. The sustained upward trend in our domestic market Germany, the USA and South America is particularly gratifying. It should be mentioned that the new Polo has already been delivered to 140,000 customers and that deliveries of the new T-Roc have reached 41,000 units.
  • 04/09/18

    Volkswagen sets delivery record in first quarter of 2018

    With more than 1.5 million vehicles delivered to customers in the first quarter of 2018, the Volkswagen brand recorded the best first-quarter delivery results in its history. Worldwide deliveries in March 2018 totaled 584,700, another new record and an increase of 4.9 percent compared with the prior-year figure for the same month. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, said: “The Volkswagen brand’s first-quarter delivery results are very encouraging. Thank you to our customers and dealers! We achieved growth in many European markets as well as Germany. The upward trend continued in North and South America. In South America, the successful launch of the Polo and Virtus had a significant impact on the encouraging results, in North America the successful launch of the Tiguan Allspace and the Atlas. In Brazil, we recorded our best quarterly results since 2015 and won further market share.”
  • 03/29/18

    Volkswagen offers diesel customers security

    The Volkswagen brand is starting a diesel campaign for its customers in Germany in April. The new Germany Guarantee gives the buyers of new and year-old vehicles with diesel engines purchased from a Volkswagen dealership additional security and will keep them on the road in the event of a driving ban. The Volkswagen Group’s successful environmental incentive has already taken some 170,000 old diesel vehicles from the road since August 2017 and replaced them with efficient and clean current models. Approximately 120,000 of these customers have chosen a Volkswagen brand model. The Volkswagen brand continues its effort to rejuvenate the vehicle population by offering the diesel environmental incentive with the purchase of a new diesel vehicle beginning in April.
  • 03/06/18

    Volkswagen continues to see positive delivery trends in February

    The Volkswagen brand delivered 407,100 vehicles to customers worldwide in February 2018. Deliveries were up 5.7% on the prior-year figure for February. Jürgen Stackmann, member of the Volkswagen Brand Board of Management for Sales: "The Volkswagen brand has continued its strong deliveries performance of the past months into February. We have achieved a significant increase in many European markets, with Germany, our domestic market, seeing a particularly strong increase of 14.4%. The main drivers of this success are our new products. Similarly, China has once again made a significant contribution to this encouraging trend."
  • 02/12/18

    Volkswagen is "World's best creative advertiser"

    In the Gunn 100 international creative ranking that appears today, Volkswagen takes first place among the world's top 50 advertisers. Gunn 100 is part of the world-renowned Gunn Report, which is published annually by marketing intelligence company WARC and identifies the most widely honored new work of the advertising industry.
  • 02/12/18

    Delivery record for Volkswagen brand in January

    In January 2018, the Volkswagen brand handed 533,500 vehicles over to customers throughout the world. Deliveries were therefore 7.1 percent above the figure for the corresponding month of the previous year. Jürgen Stackmann, Volkswagen brand Board Member for sales, commented: "Volkswagen Passenger Cars has started the new year with considerable momentum. I am pleased that we have recorded significant growth of 12.3% in sales in Germany and were able to continue the positive development from the last quarter. I am also impressed by our good start in our second home market of China."
  • 02/07/18

    Distinctive and confident – Volkswagen launches digital campaign with T-Roc and Winnie Harlow

    Volkswagen is today taking the next step in the international marketing campaign for its new T-Roc. In cooperation with the global media company VICE, Volkswagen has developed an emotional campaign with Canadian model Winnie Harlow. The 22-year-old suffers from a rare skin condition that may lead to depigmented patches on her skin. As a child, she was repeatedly teased but now she is a model celebrated throughout the world. In the new Volkswagen campaign, an unmistakable personality meets an unmistakable car: Winnie Harlow meets the T-Roc.
  • 01/18/18

    Autostadt completes successful year in 2017 with a record number of visitors in a single month

    For the first time in Autostadt history, the Volkswagen Group communication platform attracted more than 400,000 visitors in a single month. According to Autostadt CEO Roland Clement: "The end of the year with 405,000 guests in December alone was a great success and a fantastic end to a successful year for the Autostadt." Together with Claudius Colsman, the former Porsche manager took over the Autostadt in September 2017 from Otto F. Wachs. In total, 2.22 million guests visited the theme park on the Mittelland Canal in 2017, slightly exceeding the previous year's figure of 2.2 million.
  • 01/14/18

    Volkswagen brand sets delivery record in 2017

    The Volkswagen brand handed over a total of 6.23 million vehicles to customers worldwide in 2017, making last year the most successful yet in the history of the brand. China, the largest single market, is the main driver of this positive development. More than 3 million vehicles were delivered there for the first time last year, an increase of 5.9 percent compared with 2016.
  • 12/28/17

    Successful product campaign in 2017: Volkswagen on course for the future

    Volkswagen launched one of the most successful product campaigns in the company's history. It saw the debuts of new models such as the compact T-Roc SUV, the sixth-generation Polo, the avant-garde Arteon and the Atlas (USA) / Teramont (China) large SUV model series. One of the most important cars on the world market, the Golf, was also raised in all versions to a new, technical level. Meanwhile in Brazil a totally new compact saloon was launched: the Virtus. This transcontinental product campaign contributed to Volkswagen Passenger Cars being able to increase its number of vehicles supplied in the first eleven months of the year to 5,417,900, up 4.0 per cent. In addition, Volkswagen firmed up in 2017 the time frame for the introduction of the all-electric models of the new ID. Family. The Volkswagen highlights of the year in a nutshell:

Stories

01/19/21

Volkswagen reduces energy consumption at car dealerships

Reducing energy consumption and CO₂ emissions across all dealerships – that is the goal of Volkswagen Group Retail Germany (VGRD GmbH). By 2025, the dealership organization’s CO₂ emissions are to be reduced by 25 percent relative to 2014 levels.
09/30/20

30th anniversary of the German reunification: Automaking East – a portrait of five car dealerships

Thirty years after the German reunification came down, Volkswagen is positioned very well in the states of eastern Germany. The reason for this is dealers who have strengthened the Group’s brands for decades. Five examples:
12/05/19

"Enormous potential in the entry-level segment"

Jürgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, Marketing and After Sales, speaks about the successful launch of the Volkswagen brand JETTA in China
11/12/19

That's what "New Volkswagen" is all about

"New Volkswagen" celebrates its premiere in China with a spectacular drone show in Guangzhou. We answer the most important questions and show a video with the head of design explaining the new logo.
09/04/19

“The ID.3 comes at precisely the right time”

Shortly before the IAA, the target has been reached: More than 30,000 customers have reserved a production slot for the Volkswagen ID.3. Jürgen Stackmann, Member of the Board of Management for Sales, Marketing and After Sales with Volkswagen, talks about the dawn of the era of e-mobility.
07/24/19

“The Volkswagen brand? Super strong and fresh”

Jürgen Stackmann, Sales and Marketing board member for Volkswagen Passenger Cars, on perceptible changes at Volkswagen, why he stands up for the brand and what he is most looking forward at the IAA in September. The interview:
06/07/19

Attack with a ponytail

As the World Cup in France kicks-off, women's football is now more prominent than ever. Top players like Alexandra Popp confidently demand the recognition they deserve for their sport.
05/08/19

"E-mobility for all"

With its new electric models, Volkswagen is taking a new path in sales as well: customers can now pre-book the special edition of the ID.3* – a full year before its market launch. In our interview, Board Member for Sales Jürgen Stackmann talks about e-mobility that is suitable for daily use, sales targets and the start of a new era.
04/30/19

Sponsoring is Always a Marathon – Never a Sprint

Volkswagen is now sponsoring the German national soccer teams. We spoke about sponsoring with Dr. Stefan Walzel, an expert in the field.