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Story: An exhibition of superlatives

Press releases

  • 12/11/19
    New

    Volkswagen passenger cars grows deliveries in November

    The Volkswagen brand delivered 586,400 vehicles worldwide in November, 3.9 percent more than in November 2018. Volkswagen made further gains in market shares in a shrinking overall global market. That also applies to China, the brand’s largest single market, where Volkswagen grew deliveries by 4.0 percent despite the shrinkage in the overall Chinese market. Significant growth was also recorded in the USA (+9.1 percent) and Brazil (+12.3 percent). Developments in Germany were even more gratifying, with growth of 20.2 percent.
  • 12/05/19

    Volkswagen Passenger Cars introduces new maintenance concept

    This week, the Volkswagen brand is introducing a new maintenance concept for its vehicles with the launch of the Golf 8. Over the course of next year, the concept will be extended to all the models of the brand. Achim Schaible, Head of the After Sales & Dealer Network of the Volkswagen brand, explains: “The high quality of our vehicles allows us to double the inspection service interval in Europe to 24 months. We are therefore one of the few volume brands to call our customers into the workshops less frequently. In addition, our new standard inspection service is to replace the previous service. This way, we are considerably simplifying the maintenance program and making it more transparent for our customers and partners.”
  • 12/05/19

    The new benchmark in the compact class: sales of the new Golf get underway

    Sales of the new Golf get underway in Germany today. Volkswagen dealerships will be presenting the latest edition of Europe’s most popular car in their showrooms, starting this Friday. It is the most progressive Golf of all time. The standard features of the basic version of the new Golf include a digital cockpit, access to online services, LED headlights and LED tail light clusters as well as a number of assist systems. The Golf is also the first ever Volkswagen to make use of traffic swarm intelligence via Car2X to enable advance hazard warnings. The new Golf will be available with four sustainable TSI and TDI engines at its launch, with fuel consumption reduced by up to 17%. During the launch phase, the engines can be configured with the new “Life” equipment line. The basic price of the Golf Life 1.5 TSI with 96 kW/130 PS: €27,510.
  • 12/05/19

    JETTA brand successfully launched in Chinese market

    Volkswagen has successfully launched its sub-brand JETTA in China with the new SUV VS5 and the VA3 sedan. Since market entry in September, nearly 30,000 vehicles were delivered to customers. This makes the JETTA launch the most successful recent brand introduction in China, taking into account the first three months of sales. Almost 80 percent of JETTA deliveries were SUVs. With the new JETTA brand, Volkswagen is targeting young Chinese customers who are looking for an entry into the world of Volkswagen.
  • 12/04/19

    ʺLife happens with a Golfʺ: New Volkswagen marketing campaign starts on 6 December

    On 6 December the Volkswagen brand is starting a new marketing campaign for the Golf 8 in Germany. The claim: ʺLife happens with a Golfʺ. In the first quarter of 2020 the campaign will be rolled out to further countries in Europe. It comprises a total of more than 450 elements, including digital assets, social media content, commercials and out-of-home advertising. The campaign was developed by Voltage, the Volkswagen lead agency for Europe.
  • Strong deliveries for Volkswagen Group in October

    The Volkswagen Group delivered 949,800 vehicles to customers worldwide in October, corresponding to a significant rise of 12.2 percent compared with October 2018. The Group further expanded its market share in all core regions, in some cases quite substantially. This was the case, for example, in China, the Group’s largest single market, where Group brands grew deliveries 6.6 percent despite a shrinking overall market. Strong increases were once again recorded in Europe (+25.5 percent) and Germany (+41.5 percent) compared with the weaker performance in October 2018 as a result of WLTP. The Volkswagen Group also succeeded in expanding its market shares in the regions of North and South America in shrinking overall markets. Dr. Christian Dahlheim, Head of Volkswagen Group Sales: “The Volkswagen Group brands produced a strong delivery performance in October. We outperformed the market in all core regions and once again substantially expanded our market shares, especially in China, our largest market. It is also pleasing to see that we made noticeable gains in our home market of Germany over and above making up the ground lost a year ago as a result of WLTP.”
  • 11/13/19

    Volkswagen Passenger Cars grows deliveries in October

    The Volkswagen brand delivered 562,200 vehicles worldwide in October, 8.8 percent more than in October 2018. Volkswagen made further significant gains in market shares in a shrinking overall global market. There was also growth in China (+7.5 percent), the brand’s largest single market, and Brazil (+1.6 percent), with deliveries rising despite shrinking overall markets. Following the weaker figures in October 2018 as a result of the changeover to WLTP, there were further sharp increases in deliveries in the European market (+23.4 percent) and the home market of Germany (+40 percent).
  • 10/31/19

    Volkswagen strengthens brand presentation in China: MEB roadmap, new models and new brand design

    The Volkswagen brand is boosting its e-mobility offensive in China. Next year, about 300,000 electrified models are already to be handed over to customers. The figure will then reach about one million by 2025. By 2023, the Volkswagen brand will offer 10 models based on the MEB modular electric drive toolkit on the Chinese market. In Guangzhou, the SUV study ID.Next, already on show at the IAA, gave a glimpse of the first model in the ID. family for China. Production of this model is to start at the end of 2020. The ID.3 will then be produced by SAIC VOLKSWAGEN at the new plant in Anting. This way, Volkswagen is also making its corporate goal clear in China: the brand is on its way to mobility with a net neutral carbon balance.
  • 10/31/19

    Volkswagen brand confirms full-year targets – nine-month sales revenue and profit up significantly

    The Volkswagen Passenger Cars brand continued its profitable growth in the third quarter of the current fiscal year. Despite a slight decline in deliveries, sales revenue of the Volkswagen Group’s core brand improved to EUR 65.4 billion in the first nine months of 2019, up 4.7 percent compared with the previous year. The growth in sales revenue was primarily driven by mix and price effects. Operating profit before special items rose to EUR 3.2 billion, an increase of 35 percent on the prior-year period, which had been negatively impacted by the WLTP changeover. The operating return on sales before special items improved to 4.8 percent as of the end of September (previous year: 3.7 percent). Special items from the diesel issue totaled EUR -722 million after nine months (previous year: EUR -1.6 billion).
  • 10/22/19

    Volkswagen launches major recruiting campaign

    Volkswagen has launched a new HR marketing campaign. The new campaign takes a more proactive approach to highlighting the attractive work and development opportunities at Volkswagen for experts in digitalization, electrification and IT. The campaign motto is short and sweet: #hello possible. From this October, the 360° cross-sector campaign targets potential candidates under this hashtag — with a video, print ads, digital channels and out-of-home advertising.
  • Volkswagen Group delivers more vehicles in September

    In September, the Volkswagen Group delivered 904,200 vehicles to customers throughout the world, corresponding to a significant rise of 9.2 per-cent compared with September 2018. In a shrinking overall global market, the Group continued to significantly expand its market shares. As expected, this development was driven by Europe (+31.0 percent) and Germany (+58.1 percent). Here, deliveries had been at an unusually low level in September 2018 as a result of restricted vehicle availability following the changeover to the new WLTP type approval procedure. In the regions of North America and Asia-Pacific, the Volkswagen Group succeeded in slightly expanding its market shares in shrinking overall markets. In South America, the Group markedly boosted deliveries in contrast to the decreasing overall market and therefore significantly expanded its market share. Dr. Christian Dahlheim, Head of Volkswagen Group Sales: “In the current economic and geopolitical environment, which is tense, our strong brands are once again proving to be especially valuable. They offer our customers security for their purchasing decisions and therefore lay the foundation for the continual expansion of our global market share.”
  • 10/10/19

    Rise in deliveries for Volkswagen Passenger Cars in September

    In September, the Volkswagen brand delivered 533,700 vehicles to customers throughout the world, 10 percent more than the same month last year. Volkswagen is therefore winning market shares in a shrinking overall global market. The brand recorded the strongest growth in Europe (+45.4 percent) and especially in Germany (+73.9 percent). This was due to the marked fall in deliveries in September 2018, when vehicle availability was severely restricted as a result of the changeover to the new WLTP type approval procedure. In the USA and China, Volkswagen succeeded in maintaining or further expanding its market share in a generally shrinking overall market. The situation in South America was similar. Brazil remains the strongest motor for growth in deliveries in the region (+16.0 percent).
  • 10/04/19

    Volkswagen brand launches new global website

    Following the world premiere of its new brand design at the IAA International Motor Show, the Volkswagen brand has now launched its new global website. In future, this website will present all the content and offerings with respect to models, services, configuration, test drives, financing, used cars and many other items on a single platform. It will therefore be the central point of call for all customers of the brands Volkswagen Passenger Cars and Volkswagen Commercial Vehicles throughout the world. The content is clearly structured and the highly simplified navigation system functions intuitively. The offering is highly personalized. With the new configurator, customers can now reach their personal vehicle with significantly fewer clicks. The website has already gone live in 24 markets and rollout in a total of 120 markets is to be completed by mid-2020.
  • 09/11/19

    Volkswagen Passenger Cars: Deliveries slightly down on previous year

    In August, the Volkswagen brand delivered 493,800 vehicles to customers throughout the world, down 3.8 percent on the same month last year. In a generally declining global market, Volkswagen succeeded in maintaining a stable market share in the reporting month and a slight increase for the year to date. As expected, fewer vehicles were once again delivered in Europe (-9.9 percent) following a particularly strong performance in August 2018. In China, Volkswagen increased its market share slightly in a shrinking overall market. In Brazil and the USA, Volkswagen recorded a marked increase of 15.4 respectively 9.8 percent.
  • 09/09/19

    Volkswagen unveils new brand design and logo

    The curtain has been raised on “New Volkswagen“: On the evening before the first press day of the IAA International Motor Show in Frankfurt, the Volkswagen brand has unveiled its new logo and its new brand design. This world premiere marks the start of a new era for Volkswagen, accompanied by the presentation of the full-electric ID.3 at the same time. Volkswagen’s future is electric, fully connected and has a neutral carbon balance. With its new brand design, VW has created a uniform global 360° brand experience which is more modern and more authentic. The new Volkswagen logo with its flat two-dimensional design is clearer and has been reduced to its essential elements. The brand design and the logo aim for high flexibility and are intended for digital applications. The realignment of Volkswagen’s brand design is one of the world’s largest rebranding campaigns. The changeover to the new brand design is due to be completed by mid-2020.
  • 09/05/19

    e-up! for everyone – new generation of the electric e-up! with a long range to be launched at a low price

    Volkswagen is making electric mobility affordable for everyone with the new e-up!. At €21,975 (minus subsidies) the base price is lower than that of the predecessor model. A particularly appealing offer will also be available upon the pre-sales launch: lease the e-up! at a monthly rate of only €159 excluding extra payments between 18 September and 31 October 2019 (in Germany). Increased range: thanks to a new battery system, the range of the e-up! has now increased to up to 260 km. It’s important to note that, despite its compact dimensions, the e-up! is a fully fledged vehicle for four occupants. It offers smart mobility and zero-emission driving for companies, company car drivers and private motorists.
  • 09/04/19

    More than 30,000 reservations for the ID.3 1ST edition

    Just before the beginning of the International Motor Show (IAA) in Frankfurt, Volkswagen has already received more than 30,000 reservations for the ID.3. Most of the pre-bookers live in Germany, Norway, the Netherlands, Sweden and the United Kingdom. More than 100,000 further ID. fans have registered for the ID.3 newsletter which Volkswagen is using to present regular information on its new full-electric ID. family as well as topics connected with e-mobility. Volkswagen is showing the ID.3 as a world premiere at the IAA next week.
  • Volkswagen Group intends to further expand after sales business

    The Volkswagen Group is orienting its after sales business fully towards meeting the up-coming challenges of digitalization and e-mobility. The growing number of electric vehicles with maintenance costs that are about 20 to 30 percent lower than conventional vehicles will have an impact on after sales business in the future. Nevertheless, the Group plans to considerably boost sales and profit from after sales over the next few years. The main drivers will be growing customer loyalty through digital services and the steady growth in the fleet of Group vehicles. Currently, 100 million vehicles receive support from 25,000 service stations throughout the world. By 2030, there will already be about 150 million vehicles. With sales of €15.9 billion in 2018 for genuine parts alone, after sales accounts for a significant share in Group sales. In comparison with 2017, sales grew by about 2 percent. As part of the e-mobility offensive, it is planned to build a warehouse for high-voltage batteries at the Kassel plant. Dr. Christian Dahlheim, Head of Group Sales: “After sales business has been a mainstay of the Volkswagen Group’s profit for many years. Against the backdrop of the transformation towards e-mobility and digitalization, we are working intensively to ensure that this remains the case in the future. We will continue to significantly expand this business area, which is important for us and our service partners, in the future.”
  • 08/14/19

    Lower deliveries for Volkswagen brand in July

    In July, the Volkswagen brand delivered 489,000 vehicles to customers throughout the world, 3.3 percent fewer than the same month last year. From January to July, Volkswagen handed over 3.49 million vehicles, down 3.8 percent on the previous year. In a generally declining global market, Volkswagen succeeded in maintaining a stable market share both in July and for the year to date. As expected following the record values of July 2018, Volkswagen in Europe once again delivered fewer vehicles (-8.8 percent) in July 2019. In China, Volkswagen delivered 2.0 percent more vehicles in a shrinking overall market and further expanded its market share. In Brazil, Volkswagen recorded a marked increase in deliveries of 13.5 percent.
  • 07/26/19

    Volkswagen brand boosts sales revenue and profit

    The Volkswagen Passenger Cars brand was able to increase its sales revenue and operating profit in the first six months of the year despite a slight fall in deliveries. Driven by the improved product mix, the sales revenue of the Volkswagen brand grew by 3.4 percent to €44.1 billion. Operating profit before special items after six months was 7.4 percent higher than in the first half of 2018, at €2.3 billion. The operating return on sales increased to 5.2 percent. In the second quarter, there were no further special items resulting from litigation risks, after about €400 million had been booked in the first quarter. “In a difficult market environment, the Volkswagen brand developed very satisfactorily in the first half of the year. We were able to record improvements in operating profit and return on sales compared with the very good figures for the first half of 2018. The operating profit was supported by factors including the continuing product offensive, the optimization of fixed costs and progress with the turnaround in the regions. We intend to use this positive momentum to secure our return on sales targets. We will further strengthen our competitive position through targeted investments in e-mobility and digitalization,” says Board Member for Finance Dr. Arno Antlitz.
  • 07/09/19

    Higher deliveries for Volkswagen brand in June

    The Volkswagen brand completed June with higher deliveries. Throughout the world, 542,300 vehicles were handed over to customers, 1.6 percent more than the same month last year. in predominantly shrinking overall markets, Volkswagen succeeded in maintaining stable market shares or further expanding them. As expected, Volkswagen once again delivered fewer vehicles in Europe following the record values of June 2018. The strong rise of 14.2 percent in China is a one-off effect resulting from regulatory changes in the overall market. With increases in deliveries by the brand of 9.6 percent and 13.0 percent respectively, the USA and Brazil were the strongest individual markets in June. In its home market of Germany, Volkswagen recorded a slight rise in deliveries (+1.0 percent).
  • 06/27/19

    Volkswagen WeShare launched in Berlin as full-electric service

    Volkswagen is entering the growing car sharing sector. WeShare is being launched in Berlin today. With 1,500 e-Golf vehicles, the Volkswagen brand is bringing onto the roads a 100 percent electric fleet and all the vehicles will be operated on green power. They are to be followed by 500 additional e-up! vehicles at the beginning of next year and the first units of Volkswagen’s new full-electric ID.3 when it is introduced in mid-2020. WeShare is a “free-floating” system without rental stations and is operated digitally via an app. An expansion of WeShare, initially to Prague, together with ŠKODA, and then to Hamburg, is planned for 2020.
  • 06/19/19

    Volkswagen and Schwarz Group to be strategic e-partners

    Shortly before the market launch of its full-electric car sharing service WeShare in Berlin at the end of June, Volkswagen has concluded a strategic partnership with the Lidl and Kaufland supermarket chains, which are owned by the Schwarz Group. The food retailers are to install 140 public charging stations for the electric vehicles of their customers at 60 Lidl and 10 Kaufland branches in the German capital. Volkswagen is to receive the exclusive right to use the new infrastructure for charging its WeShare fleet overnight outside opening hours, which will make the utilization of the charging stations more efficient. The additional charging points at Lidl and Kaufland outlets will boost the public charging infrastructure in Berlin by almost 20 percent.
  • 06/14/19

    Volkswagen Group expands market share in May

    In May, there was a fall in deliveries by the Volkswagen Group compared with May 2018, but the decrease was lower than in previous months at 3.6 percent. In total, 918,900 cus-tomers throughout the world took delivery of a vehicle from a Group brand. Growth was achieved in some key European markets (Germany +4.6 percent, France +2.7 percent, Italy +2.7 percent), and in the regions of North America (+4.3 percent) and South America (+5.8 percent). However, these rises were insufficient to compensate in full for falls in other re-gions, especially Asia-Pacific (-9.4 percent). Dr. Christian Dahlheim, Head of Volkswagen Group Sales, commented: “In May, our brands asserted their position in shrinking overall markets and slightly increased the global market share. Deliveries developed in different ways in the various markets. In Europe, we almost reached the high level of the previous year and recorded growth in some key markets including Germany. Positive impetus came from North and South America, but this was insufficient to compensate for the continuing weakness of the overall market in our largest single market, China. It is gratifying to note that we once again significantly increased our market share in China.”
  • 06/12/19

    Volkswagen deliveries in May present a mixed picture

    In May, the Volkswagen brand delivered 512,100 vehicles worldwide, 5.1 percent fewer than in May 2018. There was a mixed picture in the regions: while deliveries by the brand in North America (+8.6 percent), South America (+5,4 percent) and the individual market of Germany (+2.2 percent) rose, there was, as expected, a fall in Europe (-6.1 percent). The situation in China remained unchanged. In May, Volkswagen succeeded in increasing its market share in a shrinking overall market.
  • 06/06/19

    Volkswagen up! receives “Wertmeister 2019” award

    Fantastic award for Volkswagen: the city specialist up! TSI has won the “Wertmeister 2019” award (value champion) in the city car category. Each year, the automotive magazine AUTO BILD honors the vehicles with the most stable residual value in several vehicle segments. The award was presented to Holger B. Santel, Head of Sales and Marketing Germany, at a ceremony in Berlin yesterday evening.
  • 05/23/19

    Volkswagen launches new service called “We Experience”

    Volkswagen has added a new service called “We Experience” to its “Volkswagen We” digital ecosystem in Germany. The new feature provides personalized recommendations and special offers for products and services available in the vicinity of the vehicle. The service rolls out with well-known partners such as Shell, Domino’s or Tank & Rast. IBM technology is used to deliver tailor-made offers based on users’ individual profiles. “We Experience” is available in the “VW Connect” app.
  • 05/15/19

    Volkswagen delivers fewer vehicles in April

    In April, the Volkswagen brand delivered 487,400 vehicles worldwide, 6.2 percent fewer than in April 2018. In the month under review, there were gratifying developments in the USA (+8.7 percent), Canada (+11.1 percent), Russia (+7.3 percent) and Brazil (+7.7 percent). Deliveries by Volkswagen in China were down 6.5 percent but the brand was able to further increase its market share in a shrinking overall market. Volkswagen Sales Board Member Jürgen Stackmann: “We offer extremely attractive models in overall markets which are difficult and shrinking in many cases. In North America, our SUV offensive is bearing fruit and has had a positive effect on the monthly figures. China remains a severe challenge for us and all other market players.”
  • 05/14/19

    Already more than 15,000 registrations for the ID.3

    Less than one week after the start of pre-booking for the ID.3, more than 15,000 registrations have already been received for the first model in the new full-electric ID. family. That is already more than half of the total pre-booking volume of 30,000 vehicles. Volkswagen has recorded the greatest interest from the markets of Germany, Norway, the Netherlands, the UK and Sweden. The IT systems of the pre-booking platforms are now stable after the initial flood of customers. Jürgen Stackmann, Member of the Board of Management of the Volkswagen Passenger Cars brand responsible for Sales, Marketing and After-Sales: “The positive response shows that many customers are ready for e-mobility. People who want to be among the first to drive an ID.3 should not wait too long with their registrations. The number of pre-bookers is rising steadily.”
  • 05/09/19

    Already more than 10,000 registrations for the ID.3

    At a press event held yesterday in Berlin, Volkswagen launched pre-booking in Europe for the first model in its new full-electric ID. model family, the ID.3. Customers’ interest in the special edition, the ID.3 1ST, which is limited to 30,000 vehicles, is significantly exceeding the brand’s expectations. Sometimes, the IT systems are unable to handle the large number of users accessing the system at the same time. This leads to long waiting times and interruptions in the registration process in some markets. Volkswagen is working hard to eliminate the hitches. Nevertheless, more than 10,000 registrations were received throughout Europe during the first 24 hours.
  • 05/08/19

    Volkswagen offers pre-booking for the first time

    Volkswagen is today starting pre-booking in Europe for the first model in its new full-electric ID. family, the ID.3. With immediate effect, potential customers can register for an early production slot for the ID.3 at www.volkswagen.com/id-prebooking by paying a registration deposit of €1,000. The ID.3 1ST special edition, which has been especially configured for pre-booking, includes high-quality, high-performance equipment and is limited to 30,000 vehicles. Volkswagen is equipping the ID.3 1ST with the medium-sized battery option later available for the ID.3 series, which is expected to be most popular. With the three series battery options, ranges between 330 and up to 550 kilometers in accordance with WLTP will be possible. The pre-booking special edition has a range of 420 km (WLTP). While the base recommended price of the ID.3 series model with the smallest battery version starts at under €30,000 in Germany (target price), the exclusive ID.3 1ST special edition will be available for less than €40,000, before the deduction of the state subsidy in each case.
  • 05/02/19

    Volkswagen with international e-mobility marketing campaign

    At the start of the pre-booking phase for its new full-electric ID. in Europe on May 8, Volkswagen is launching a broad-based international e-mobility marketing campaign. The campaign focuses especially on the ID. and is to start one year before the model’s market launch. Normally, large scale campaigns only start in connection with the launch of a model. This time, more than 600 individual communication elements are being produced for distribution on various channels. The key element and the umbrella campaign will be the “eManifesto: ID. Volkswagen, just electric”, which is to be shown on the occasion of the DFB cup final in Berlin on May 25 and will “electrify” more than 50 percent of the advertising space available in the German capital. Further elements of the campaign will be “influencer”, “barrier”, “teaser” and product films. As the heart of the campaign, the central information pool on e-mobility, the www.volkswagen.de/id website, will go live when pre-booking for the ID. starts. The highlight of the campaign will be the world premiere of the ID. at the IAA International Motor Show in Frankfurt. The media budget for the campaign in Europe will run well into the double-digit million range.
  • 04/24/19

    T-Cross and Cara Delevingne are “#MoreThan1Thing”

    For the market launch of the T-Cross, Volkswagen is embarking on a campaign for its latest SUV in Europe. The integrated 360° campaign includes a TV spot, printed and billboard advertisements as well as digital and social media content. The campaign face and testimonial of the T-Cross is Cara Delevingne. The claim #MoreThan1Thing describes the versatility of both the vehicle and its testimonial.
  • 04/09/19

    Volkswagen expands market share in first quarter

    The Volkswagen brand delivered 542,700 vehicles worldwide in March, 7.2 percent below the record level for March 2018. The positive trend in the USA (+14.0 percent) could not compensate for lower deliveries in Asia (-10.0 percent), Europe (-3.5 percent) and South America (-12.7 percent). Volkswagen handed over a total of 1,456,400 vehicles to customers in the first quarter, 4.5 percent down on the same period in 2018. In an overall market that also saw deliveries fall, the brand therefore recorded a slight gain in its market share for the first quarter.
  • 03/13/19

    VW delivers fewer vehicles but gains market shares

    In February, the Volkswagen brand delivered 398,100 vehicles throughout the world, 2.2 percent fewer than in February 2018. In an overall market which shrank even more strongly, Volkswagen was able to gain market shares throughout the world. The brand delivered more cars in Germany (+3.4 percent), Europe (+1.8 percent) and South America (+45.6 percent). Falls in deliveries were recorded in North America (-4.2 percent) and China (-8.8 percent). In China too, the brand won further market shares despite strong shrinkage in the overall market.
  • 02/26/19

    JETTA to become new brand of Volkswagen in China

    With the new JETTA Brand, Volkswagen intends to exploit its market potential in China even more effectively. In many cities with millions of people outside the metropolitan regions such as Beijing or Shanghai, vehicle ownership levels are still very low, in some cases below 100 cars per 1,000 inhabitants. At the same time, members of a growing middle class are striving for individual mobility with the first car of their own. With the new JETTA brand, Volkswagen especially intends to target these young Chinese customers. The JETTA model range, which is to be produced by FAW-Volkswagen in Chengdu, will include one sedan and two SUVs. Sales are scheduled to start in the third quarter of this year.
  • Volkswagen Group makes solid start to new year

    The Volkswagen Group made a solid start to the new year, delivering 882,200 vehicles to customers worldwide in January, 1.8 percent down on the same month last year. At the same time, the Group succeeded in winning market shares in a broadly declining world market. This was the case in Europe, South America and Asia/Pacific. Particularly in the largest single market of China, the Group was not entirely immune to the persistent weakness in the overall market, however, with deliveries only down 2.9 percent, it put on a far better performance than the market as a whole. Dr. Christian Dahlheim, Head of Volkswagen Group Sales, commented: “The Volkswagen Group made a solid start to the new year with relatively stable delivery figures. The fact that we won market shares in a broadly declining overall world market is a good result. It shows the strength of our brands and their products. The persistently volatile geopolitical environment and looming economic risks in individual markets will have a decisive impact on our business this year, and I believe China and Brexit will present us with special challenges, particularly in the first few months of the year.”
  • 02/13/19

    Volkswagen sees deliveries in January decline

    The Volkswagen brand delivered 515,500 vehicles to customers worldwide in January, a drop of 3.4 percent compared with the same month in 2018. Positive delivery trends in Russia (+10.9 percent) and Brazil (+10.8 percent) could not offset decreases in China (-3.1 percent), Western Europe (-4.8 percent) and North America (-8.6 percent). Volkswagen Board Member for Sales Jürgen Stackmann: “As expected, we could not quite match the January 2018 record level this year. Volkswagen won market share in China in a persistently uncertain overall market, despite the decline in deliveries. The order balance is high and, as announced, we are working hard on expanding capacity for our petrol engines in order to better serve high demand during the course of the year. New models such as the T-Cross and the Passat facelift that debuted recently will be launched in the coming months and provide a tailwind.”
  • 01/30/19

    Volkswagen customers order more diesel vehicles

    Customers of the Volkswagen Passenger Cars brand in Germany are once again placing more orders for diesel vehicles. In 2018, the share of incoming orders for vehicles equipped with the latest diesel technology as a proportion of the overall vehicle portfolio was 43 percent compared to 39 percent in 2017. Demand for diesel cars was particularly strong among private customers, where the share almost doubled from 15 percent in 2017 to 27 percent last year. “In Germany, the diesel debate is emotionally charged – and frequently strays from the facts. Given its high efficiency and its performance and in light of climate change, the diesel engine will remain an important technology for years to come, especially for those who travel long distances,” Volkswagen Brand Board Member for Sales, Jürgen Stackmann, said.
  • 01/23/19

    Volkswagen offers exchange incentive all over Germany

    The Volkswagen brand is expanding its exchange incentive for replacing older diesel vehicles to cover all of Germany from 24 January until 30 April 2019. When trading in a Euro 4 or Euro 5 vehicle from any manufacturer, the bonus is paid in addition to the used car value. Until now, the incentive was reserved for customers in cities identified as particularly polluted by the federal government in order to improve air quality there as quickly as possible. The exchange incentive for new vehicles ranges from 500 to 7,000 euros, depending on the model. Jürgen Stackmann, Board Member for Sales and Marketing, said, “With the exchange incentive, the Volkswagen brand is offering all owners of Euro 4 and Euro 5 diesel vehicles very attractive conditions for switching to efficient new cars or nearly new cars with the latest exhaust gas technology. This emphasises our ongoing commitment to improving air quality and to preventing driving bans in German cities.” The environmental incentive for scrapping Euro 1 to Euro 4 diesel vehicles will still be paid all over Germany until further notice.
  • 01/10/19

    Volkswagen sets new delivery record in 2018

    Volkswagen set a new delivery record in 2018, handing over a total of 6.24 million vehicles worldwide for the full year, 0.2 percent more than in 2017. Positive delivery trends in South America (+13.1 percent), the USA (+4.2 percent) and Europe (+3.6 percent) offset considerable economic uncertainty in China, Argentina and Mexico as well as at times severe repercussions as a result of the changeover to WLTP in Western Europe. The SUV offensive along with numerous other new products from the brand proved to be key growth drivers. Volkswagen Board Member for Sales Jürgen Stackmann: “2018 was characterized by considerable uncertainty in some regions, especially in the second half of the year. Overall, though, we were able to combat this with a strong offensive of attractive new products and to offset the adverse effects. Our strategy has paid off. The new delivery record is the result of much hard work.” Volkswagen COO Ralf Brandstätter: “2019 will be another year of enormous challenges for the brand, above all in light of growing geopolitical risks. We must do our homework. Apart from volume growth, we will in future be focusing more closely on earnings performance than we have done in the past. This is about ensuring the long-term profitability of the Volkswagen brand.”
  • The Volkswagen Group heads for deliveries record

    From January to November, the Volkswagen Group boosted worldwide deliveries by 1.8 percent to 9.92 million vehicles. Despite a tense market environment with stagnating overall markets, a deliveries record for 2018 as a whole is therefore within reach. In November, the Volkswagen Group delivered a total of 940,900 vehicles throughout the world, corresponding to a fall of 5.4 percent compared with the prior-year month. Thanks to further progress with the WLTP changeover of the model range, deliveries in Europe were affected less severely in November. At 3.0 percent, the fall compared with the prior-year month was considerably lower than in the two preceding months. Dr. Christian Dahlheim, Head of Group Sales: “The rise in worldwide deliveries in the course of the year is a very respectable result. Although the volume target is no longer our top priority, high volumes allow us to achieve economies of scale. In November, there was a reduction in the effect of WLTP in Europe. We are confident that we will be able to close 2018 with a figure slightly above the previous record level of 2017 despite the challenging market environment.“
  • 12/14/18

    Volkswagen with new IQ.DRIVE umbrella brand campaign

    Volkswagen is bundling its entire range of intelligent driver assistance technologies under the new umbrella brand IQ.DRIVE. Before Christmas, Volkswagen will be launching a 360° marketing campaign for the new brand in Germany, consisting of TV commercial and posters as well as printed and online advertisements. Other European markets are to follow next year. In January 2019, special IQ.DRIVE models will appear in European dealerships. Jürgen Stackmann, Volkswagen Brand Board Member responsible for Sales and Marketing: “Our models already have intelligent electronic assistants for greater convenience and safety on board. With IQ.DRIVE, we are accompanying our customers on the way to autonomous driving. In future, their mobility time in a Volkswagen is to be quality time.“
  • 12/06/18

    Volkswagen heading for success with annual deliveries

    In November, Volkswagen delivered 564,500 vehicles throughout the world, five percent less than in November 2017. In Europe, the effects of WLTP became less and less pronounced. Deliveries by Volkswagen were up 1.2 percent here. Brazil continues to drive growth in South America. The market situation in China remains tense. Nevertheless, Volkswagen succeeds in boosting its market share there in a shrinking overall market. All in all, the brand faces a challenging market environment with strong headwinds in some regions. Nevertheless, Volkswagen has delivered 5.7 million passenger cars to customers throughout the world in the year to date, 1.2 percent more than in the prior-year period. Volkswagen Board Member for Sales Jürgen Stackmann: “In view of the difficult conditions we face, Volkswagen is very well-positioned with respect to deliveries. How we bring the year to a close will now depend on December. We still need 530,000 deliveries to match last year’s record. In my opinion, we could succeed and perhaps even record slightly higher deliveries.”
  • 12/06/18

    Volkswagen brand to speed up operating return

    The Volkswagen brand is to significantly improve its earnings performance in the coming years in order to finance investments in future technologies from its own resources. To this end, the model portfolio is being streamlined and the number of variants reduced. At the same time, productivity at the plants is to be increased and the platform orientation for vehicle production extended. Optimizing material costs is to contribute significantly to achieving the target return – without detracting from product substance. Administration processes will become even leaner. “We must force the pace of our transformation and become more efficient and agile. We cannot let up in our efforts and must realize further substantial improvements. What we have achieved so far is still not enough,” said Ralf Brandstätter, the brand’s Chief Operating Officer responsible for day-to-day business.
  • 11/26/18

    Volkswagen to boost marketing efficiency

    The Volkswagen brand plans to improve its marketing efficiency by about 30 percent by 2020 at the same time as keeping its marketing budget approximately stable at €1.5 billion. The digital share of the media mix is to grow to almost 50 percent by 2020. In 2015, the share was about 25 percent. Against the backdrop of an increasingly personalized way of addressing customers, the number of campaign elements such as films or advertisements will increase about fivefold. In future, the Volkswagen brand will reduce its global network of about 40 agencies to three lead agencies. The Omnicom Group is to be responsible for Europe and South America, and WPP for North America, while Cheil will continue to be active for the Volkswagen brand in China.
  • 11/19/18

    Volkswagen Brand reaches milestone of 30 million deliveries in China

    Volkswagen is speeding up its activities in China, re-energizing the brand under its Move Forward initiative. The brand’s product portfolio was strengthened with no less than 9 new models in 2018. Speaking at Auto Guangzhou 2018, Stephan Wöllenstein, CEO of Volkswagen Brand China, said, “We reached a fantastic milestone this November, as we delivered the 30 millionth Volkswagen – a Touareg – to a customer in China. And to remain the number one choice for Chinese car buyers, as we have been for many years, our product offensive will continue in 2019.”
  • 11/09/18

    Volkswagen deliveries are down in October

    At 516,900 vehicles, worldwide deliveries by the Volkswagen brand in October were 6.2 percent below the figure for October 2017. This development was mainly due to the continuing reluctance of purchasers in China as a result of the trade dispute with the USA. In Europe, as expected, deliveries continued to be affected by the WLTP changeover, although the impact was significantly less marked than in September. Strong positive impetus came from Brazil (+61.8 percent) and Russia (+23.9 percent). In the year to date, Volkswagen has handed over a total of 5.14 million vehicles to customers, a record figure for January to October. Volkswagen Brand Board Member for Sales Jürgen Stackmann: “We are making good progress with the WLTP changeover of our model range and deliveries in Europe were affected much less severely in October than in September. We expect this recovery to continue in November and December. All in all, we face a challenging market environment throughout the world. It is therefore all the more gratifying to note that our deliveries from January to October were almost two percent higher than the record figure reported by the brand for the corresponding period in 2017.“
  • 11/06/18

    Volkswagen remains on track for growth despite a challenging environment

    In the first three quarters of the current fiscal year 2018, the Volkswagen Passenger Cars brand continued to develop well in a challenging market environment. Following the first nine months of the year, the deliveries and sales revenue of the Volkswagen Group’s lead brand remain above the prior-year level. With 4.6 million vehicles handed over to customers (+2.9 percent), these were the most successful first nine months that the brand has ever experienced. Driven by higher sales and an improved product mix, the Volkswagen brand was able to boost sales revenue by 7.3 percent to €62.5 billion. At €2.3 billion, the operating profit before special items was slightly below the prior-year level (€2.5 billion) as a result of factors including the expected impact of the WLTP changeover and higher distribution expenses in connection with the environmental incentive. Operating return on sales was 3.7 percent, compared with the figure of 4.3 percent for the prior-year period. The diesel issue gave rise to special items of €-1.6 billion (2017: €-2.6 billion).
  • 10/25/18

    Volkswagen expects an SUV share of 50% by 2025

    Volkswagen continues with the largest SUV offensive in the company’s history. By 2025, every second Volkswagen passenger cars sold throughout the world will probably be an SUV. This already applies to every fifth car sold now. The brand expects especially strong growth in SUV sales in North and South America, as well as in China. By 2025, Volkswagen will be offering more than 30 SUV models throughout the world. With the new Polo-sized T-Cross, the brand is rounding off its SUV product portfolio at the bottom in the smallest segment. This Thursday the T-Cross is to make its world debut and will be unveiled at the same time in Europe, China and South America.
  • 10/18/18

    Volkswagen brand launches diesel swapping program throughout Germany

    The Volkswagen brand today launched a comprehensive diesel swapping program. The successful environmental incentive is again being offered throughout Germany. It is valid for Euro-1 to Euro-4 diesel vehicle keepers who scrap the vehicle of any make and switch to a modern Volkswagen. The environmental incentive for new vehicles ranges between €1,500 and €8,000, depending on the model. Furthermore, there is a new exchange premium for keepers of any make of diesel vehicle in the 14 cities classified by the federal government as the most heavily polluted and the surrounding areas. This premium will be paid in addition to the residual value of the old vehicle when trading in a Euro-4 or Euro-5 diesel. The exchange premium for new vehicles ranges from €500 to €7,000, depending on the model. Board Member for Sales, Jürgen Stackmann: “The environmental incentives and exchange premiums are powerful financial incentives for switching to the latest generation of cleaner vehicles. Volkswagen is thus making a further significant contribution to improving air quality and preventing possible driving bans in German cities.” The environmental incentive and the exchange premium are available now from participating Volkswagen partners in Germany and are valid until further notice. Anyone interested in further details can call the hotline on +49 (0)5361-83 89 99 60.
  • 10/16/18

    Volkswagen digitalizes sales – New era of car buying to start in 2020

    Volkswagen is making its sales organization fit for the future. The brand is to fundamentally realign its sales model together with its dealers. The new sales model is to be launched in Europe in April 2020. Today in Berlin, Volkswagen and the European Dealer Council presented their vision for the future world of Volkswagen’s 5,400 dealers and service partners as well as their 54,000 employees in Europe. The objective is to provide seamless individual round-the-clock support for customers going far beyond vehicle sales on the basis of a unique Volkswagen customer ID. Each year, the Volkswagen brand intends to introduce about 5 million customers to the new world of mobility around the globe and to offer them individual services on the basis of their ID. The car buying experience itself will also change. On-line sales are to be massively expanded and direct sales are to become possible. Five new sales and service formats such as city showrooms or pop-up stores are to be added. At the same time, the sales organization is to become more flexible and efficient.
  • 10/09/18

    Volkswagen deliveries in September affected by WLTP changeover, as expected

    In September, the Volkswagen brand delivered fewer vehicles throughout the world than in the same month of the previous year: in total, 485,000 vehicles were handed over to customers, representing a fall of 18.3 percent compared with September 2017. This development was chiefly due to the effects of the WLTP changeover in Europe and especially in Germany, where deliveries were 42.6 and 47.1 percent respectively below the figures for the same month of the previous year. However, the outstanding figures reported since the beginning of the year have helped to soften the fall experienced in September. In the year to date, some 4,622,900 vehicles have been handed over to customers throughout the world. The brand therefore remains above the figure for the corresponding period of the previous year, with a rise of 2.9 percent. Volkswagen Board Member for Sales Jürgen Stackmann: “The year to date has been the most successful ever for Volkswagen. Developments in September were a setback, but we had been expecting this following the records in the summer. October will also be affected by the changeover to the WLTP test procedure. Currently, we have obtained WLTP approval for high-volume variants of all 14 Volkswagen brand models. By the end of the year, the changeover should have been virtually completed. This is why we expect a return to our old strength. From November, we will be ready for the end-of-the-year sprint in Europe.“
  • 09/13/18

    Volkswagen Group’s new importer contracts pave the way for digitalization

    The Audi, ŠKODA, Volkswagen Commercial Vehicles and Volkswagen Passenger Cars brands, together with their partners from ten European importers, signed the new importer contracts in Wolfsburg this week. Contracts with the Group’s own companies in a further 15 markets were also exchanged. As a result, the Volkswagen Group has agreed new contracts for almost all European markets. Some 4.1 million vehicles were delivered in these markets, including the home market of Germany, in 2017. The contracts are an important strategic milestone for the Volkswagen Group and define a new joint business model that is shaped in particular by ongoing digitalization. Going forward, manufacturer, importer and dealer will jointly communicate with customers, speaking with one voice across all contact points. The contracts are also an important prerequisite for marketing the Volkswagen Group’s new all-electric, fully-connected vehicles and come into effect starting in April 2020 in good time for the market launch of these models.
  • 09/12/18

    Volkswagen’s success continues in August

    The Volkswagen brand handed over 513,300 vehicles to customers worldwide in August, representing an increase of 3.7 percent compared with the same month of the previous year and a new record for the month of August. All in all, 4,137,900 vehicles were delivered from January to August, a rise of 6.2 percent compared with the corresponding period of the previous year, and a further record. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: “August was another strong month for the Volkswagen brand in many markets: we posted record deliveries for the month of August and for the period January-August. We will be able to deliver far fewer vehicles in Europe in September due to the changeover to the WLTP test procedure. October will also get off to a subdued start, but we are expecting a strong performance from the Volkswagen brand in November and December in particular.”
  • 08/23/18

    Volkswagen’s digital transformation gathers speed

    Volkswagen in transition: the company is speeding up the development of its ecosystem with its own software know-how and the strength of external partners. The automobile will evolve into a central hub in the Internet of Things.
  • 08/09/18

    Volkswagen continues growth in July

    The Volkswagen brand continues on its growth path: with 505,900 vehicles delivered in July, the brand reported a rise of 8.4 percent compared with the same month of the previous year. All in all, the brand handed 3,624,600 cars over to customers from January to July, representing an increase of 6.5 percent compared with the corresponding period of the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales: “This was the best July in the history of the Volkswagen brand. We are continuing our upward trend and are significantly ahead of the prior-year figure after seven months. With cumulative deliveries of 3.6 million vehicles, we have outperformed the Volkswagen brand’s previous record for this period. However, the next few months will be more challenging. The changeover to the WLTP test procedure will probably lead to delays in deliveries affecting certain model lines in Europe.”
  • 06/07/18

    Volkswagen continues growth in May

    The Volkswagen brand continues its growth: with 539,700 vehicles delivered in May, the brand recorded a rise of 5.1 percent compared with the prior-year figure for the same month. All in all, the brand delivered 2,584,700 vehicles to customers from January to May.: Jürgen Stackmann, Volkswagen Board Member for Sales: “This was the best individual month of May in the history of the Volkswagen brand. We have continued our upward trend and are significantly above the prior-year figure after five months. The product offensive, with new vehicles such as the Polo, Tiguan Allspace, Virtus and the T-Roc, has been well received by our customers. I am very pleased about this!“
  • 06/05/18

    Volkswagen launches European marketing campaign for new Touareg

    Volkswagen is taking the next step towards the market launch of the new Touareg. Since June 1, a 360° campaign including TV, printed media and social media channels is to be launched in Germany. Other European countries are to follow from mid-June. The Touareg is the brand’s new flagship and will occupy a leading position in the luxury SUV segment with its innovative operation, comfort and safety systems. The campaign designed by Grabarz & Partner presents these features in an appealing and humorous way.
  • 05/09/18

    Volkswagen records double-digit growth in April

    The Volkswagen brand has once again stepped up its growth rate. With about 520,000 vehicles delivered in April, the brand recorded an increase of 11 percent compared with the prior-year figure for the same month. All in all, the brand already delivered 2,044,900 vehicles from January to April. Jürgen Stackmann, Volkswagen Board Member for Sales, said: “The Volkswagen brand continues to step up the pace. We have already passed the 2 million vehicle mark after four months and have generated enthusiasm for Volkswagen with more customers than ever before. The sustained upward trend in our domestic market Germany, the USA and South America is particularly gratifying. It should be mentioned that the new Polo has already been delivered to 140,000 customers and that deliveries of the new T-Roc have reached 41,000 units.
  • 04/09/18

    Volkswagen sets delivery record in first quarter of 2018

    With more than 1.5 million vehicles delivered to customers in the first quarter of 2018, the Volkswagen brand recorded the best first-quarter delivery results in its history. Worldwide deliveries in March 2018 totaled 584,700, another new record and an increase of 4.9 percent compared with the prior-year figure for the same month. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, said: “The Volkswagen brand’s first-quarter delivery results are very encouraging. Thank you to our customers and dealers! We achieved growth in many European markets as well as Germany. The upward trend continued in North and South America. In South America, the successful launch of the Polo and Virtus had a significant impact on the encouraging results, in North America the successful launch of the Tiguan Allspace and the Atlas. In Brazil, we recorded our best quarterly results since 2015 and won further market share.”
  • 03/29/18

    Volkswagen offers diesel customers security

    The Volkswagen brand is starting a diesel campaign for its customers in Germany in April. The new Germany Guarantee gives the buyers of new and year-old vehicles with diesel engines purchased from a Volkswagen dealership additional security and will keep them on the road in the event of a driving ban. The Volkswagen Group’s successful environmental incentive has already taken some 170,000 old diesel vehicles from the road since August 2017 and replaced them with efficient and clean current models. Approximately 120,000 of these customers have chosen a Volkswagen brand model. The Volkswagen brand continues its effort to rejuvenate the vehicle population by offering the diesel environmental incentive with the purchase of a new diesel vehicle beginning in April.
  • 03/06/18

    Volkswagen announces new Apple Music offer with CarPlay1

    Volkswagen today announced that beginning in May 2018, customers in Europe purchasing a new Volkswagen with CarPlay support1 will be able to access the Apple Music streaming platform free of charge for up to 6 months.2 New customers of the streaming service will receive a free six-month membership. Buyers already registered with Apple Music will receive three months free of charge.
  • 03/06/18

    Volkswagen continues to see positive delivery trends in February

    The Volkswagen brand delivered 407,100 vehicles to customers worldwide in February 2018. Deliveries were up 5.7% on the prior-year figure for February. Jürgen Stackmann, member of the Volkswagen Brand Board of Management for Sales: "The Volkswagen brand has continued its strong deliveries performance of the past months into February. We have achieved a significant increase in many European markets, with Germany, our domestic market, seeing a particularly strong increase of 14.4%. The main drivers of this success are our new products. Similarly, China has once again made a significant contribution to this encouraging trend."
  • 02/12/18

    Volkswagen is "World's best creative advertiser"

    In the Gunn 100 international creative ranking that appears today, Volkswagen takes first place among the world's top 50 advertisers. Gunn 100 is part of the world-renowned Gunn Report, which is published annually by marketing intelligence company WARC and identifies the most widely honored new work of the advertising industry.
  • 02/12/18

    Delivery record for Volkswagen brand in January

    In January 2018, the Volkswagen brand handed 533,500 vehicles over to customers throughout the world. Deliveries were therefore 7.1 percent above the figure for the corresponding month of the previous year. Jürgen Stackmann, Volkswagen brand Board Member for sales, commented: "Volkswagen Passenger Cars has started the new year with considerable momentum. I am pleased that we have recorded significant growth of 12.3% in sales in Germany and were able to continue the positive development from the last quarter. I am also impressed by our good start in our second home market of China."
  • 02/07/18

    Distinctive and confident – Volkswagen launches digital campaign with T-Roc and Winnie Harlow

    Volkswagen is today taking the next step in the international marketing campaign for its new T-Roc. In cooperation with the global media company VICE, Volkswagen has developed an emotional campaign with Canadian model Winnie Harlow. The 22-year-old suffers from a rare skin condition that may lead to depigmented patches on her skin. As a child, she was repeatedly teased but now she is a model celebrated throughout the world. In the new Volkswagen campaign, an unmistakable personality meets an unmistakable car: Winnie Harlow meets the T-Roc.
  • 01/18/18

    Autostadt completes successful year in 2017 with a record number of visitors in a single month

    For the first time in Autostadt history, the Volkswagen Group communication platform attracted more than 400,000 visitors in a single month. According to Autostadt CEO Roland Clement: "The end of the year with 405,000 guests in December alone was a great success and a fantastic end to a successful year for the Autostadt." Together with Claudius Colsman, the former Porsche manager took over the Autostadt in September 2017 from Otto F. Wachs. In total, 2.22 million guests visited the theme park on the Mittelland Canal in 2017, slightly exceeding the previous year's figure of 2.2 million.
  • 01/14/18

    Volkswagen brand sets delivery record in 2017

    The Volkswagen brand handed over a total of 6.23 million vehicles to customers worldwide in 2017, making last year the most successful yet in the history of the brand. China, the largest single market, is the main driver of this positive development. More than 3 million vehicles were delivered there for the first time last year, an increase of 5.9 percent compared with 2016.
  • 12/28/17

    Successful product campaign in 2017: Volkswagen on course for the future

    Volkswagen launched one of the most successful product campaigns in the company's history. It saw the debuts of new models such as the compact T-Roc SUV, the sixth-generation Polo, the avant-garde Arteon and the Atlas (USA) / Teramont (China) large SUV model series. One of the most important cars on the world market, the Golf, was also raised in all versions to a new, technical level. Meanwhile in Brazil a totally new compact saloon was launched: the Virtus. This transcontinental product campaign contributed to Volkswagen Passenger Cars being able to increase its number of vehicles supplied in the first eleven months of the year to 5,417,900, up 4.0 per cent. In addition, Volkswagen firmed up in 2017 the time frame for the introduction of the all-electric models of the new ID. Family. The Volkswagen highlights of the year in a nutshell:
  • 12/27/17

    Again in a class of their own in 2017: Volkswagen's successful models Golf, Tiguan and Touran from Wolfsburg

    The success story of the Volkswagen Golf, Tiguan and Touran has entered the next round. With almost a million deliveries to customers over the past 12 months, the Golf, with its different body variants, continues to be the Volkswagen brand's most successful model. The Golf hatchback is especially popular and has a strong lead in its segment in Germany and Europe. This year, the Tiguan also convinced many customers, with about 730,000 units delivered throughout the world, representing remarkable growth of 40 percent compared with the previous year. The long version, the Tiguan Allspace, which was introduced this year, also played its part in this growth. The Touran was handed over to about 150,000 customers throughout the world and continues to be by far the leading model in the German MPV segment.
  • 12/20/17

    Volkswagen presents intelligent assistance systems

    "Kids dreams" takes the example of the Golf to show how Volkswagen thinks of the safety of all road users – including those not sitting in the car – in the development of its vehicles. The film underlines the fact that intelligent assistance systems such as those of the Golf significantly improve road safety and prevent accidents. The systems help the driver master critical situations very well or even avoid them completely.
  • 12/19/17

    Volkswagen extends successful environmental and future incentives in Germany

    Volkswagen has today extended its successful environmental and future incentive program in Germany up to the end of March 2018. Since the program was introduced in mid-August, incentives have already been granted for about 70,000 new cars and employees' cars up to 1 year old with a clean, efficient Euro 6 engine. The purchasers each scrapped an old diesel meeting exhaust emission standards Euro 1 to Euro 4. Furthermore, the Volkswagen brand has taken a key step forward in the transition to e-mobility. In connection with the environmental incentive, about eight percent of new car buyers opted for an electric vehicle, about four times more than was previously the case. High demand for the e-Golf has led to the introduction of a second daily shift at the Transparent Factory in Dresden.
  • 12/12/17

    Volkswagen deliveries reach all-time record in November

    The Volkswagen brand delivered more vehicles worldwide in November than ever before in a single month. The new record in November amounted to 594,300 units. In total, 5.64 million vehicles were delivered to customers worldwide from January to November. Volkswagen brand deliveries were therefore 4.0 percent up on the comparable period in 2016. Commenting on the new record, Jürgen Stackmann, Volkswagen Brand Board Member for Sales, said: "At the end of the year we are seeing positive momentum in all regions, and this is having an effect: for Volkswagen, this November is the most successful month of all time. I am particularly pleased to see that the positive sales trend in Germany over the last few months is now being confirmed by a strong delivery performance. Another positive is that more and more customers are switching to our e-models. Orders in Germany and Europe in November alone topped 3,000."
  • 11/24/17

    Volkswagen launches international marketing campaign for new T-Roc

    Today, Volkswagen is launching the TV commercial for the introduction of the new T-Roc in Germany. The marketing campaign is to go on the air in a number of other European countries by the end of the year. This is a 360° campaign consisting of a TV spot, printed advertisements, digital promotion measures and posters.
  • 11/09/17

    Volkswagen continues its upward trend

    At 550,900 vehicles, worldwide deliveries by the Volkswagen brand in October 2017 were 7.7 percent higher than the previous year. In total, the Volkswagen brand has delivered 5.04 million vehicles to customers worldwide so far this year. As a result, deliveries from January to October were 3.2 percent higher than the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "This has been the most successful October of all time for Volkswagen. A special boost came from the market in China, where there was an increase of some 26,000 vehicles compared with the same month last year. We are seeing positive momentum in many regions and are delighted with the continued strong demand for our vehicles."
  • 11/07/17

    '2017 Golden Steering Wheel' award for the new Arteon Gran turismo wins in 'midsize and premium class'

    The new Arteon has won one of the most renowned European automobile awards: the '2017 Golden Steering Wheel'. The Volkswagen gran turismo secured the award in the 'Midsize and premium class' category. Dr Frank Welsch, Member of the Board of Management of the Volkswagen Passenger Car Brand responsible for Development, accepted the award on Tuesday evening at the Axel-Springer publishing house in Berlin. "We are pleased with how well the new Arteon has been received by readers of AUTO BILD and 'Bild am Sonntag'. You can see in this sporty four-door car just how much passion went into its development. I view the '2017 Golden Steering Wheel' award as recognition for the efforts of the entire Volkswagen team."
  • 11/03/17

    Volkswagen showcases the new Allspace with an international marketing campaign

    Volkswagen is further developing the international marketing campaign for the market launch of the new Tiguan Allspace. Under the motto "The new Tiguan Allspace 7-seater," the digital activities, which have been ongoing since the official pre-sales launch, will be complemented with TV, print and poster advertisement.
  • 11/02/17

    Personnel changes in Sales

    Manfred Kantner, previously Head of Sales International of the Volkswagen brand, is the new Head of Sales Europe of the brand in the future. In this function, he succeeds Dr. Wolf-Stefan Specht, who is transferring to Volkswagen Group Polska as Managing Director. In this position, Specht has taken over from Achim Schaible, who is the new Head of Sales International of the Volkswagen brand. The changes took effect from November 1, 2017.
  • 10/30/17

    Volkswagen continues on successful course

    The Volkswagen brand continued its successful business development in the third quarter of 2017. Sales revenue from January to September based on the new demarcation between the Group and the brand, which has been applied since the beginning of the year, climbed 8.3 percent compared with the previous year to €58.9 billion. In the first nine months, Volkswagen more than doubled operating profit before special items to €2.5 (1.2) billion. This was impacted by additional provisions for the buyback/retrofit program for 2.0l TDI vehicles in North America in approximately the same amount already announced by the Group and recognized in the brand's figures for the third quarter. Adjusted for this special item, the brand's operating margin improved to 4.3 (1.6) percent after nine months. In light of the good development, Volkswagen has slightly raised its forecast for 2017 as a whole. The Brand Board of Management expects the operating return on sales (before special items) to be moderately higher than the previously forecast range of 2.5 to 3.5 percent.
  • 10/19/17

    From Wolfsburg to Norway: 150 millionth Volkswagen delivered

    The 150 millionth Volkswagen will be driving along the roads in Norway from now on: the anniversary vehicle – a Golf GTE – left the assembly line at the main plant in Wolfsburg in August. Now, Volkswagen has delivered the car to a customer in the town of Lier not far from the Norwegian capital Oslo. Dr. Wolf-Stefan Specht, Head of Sales Europe at the Volkswagen brand, commented: "The 150 millionth Volkswagen symbolizes the brand's long tradition. At the same time, the Golf GTE plug-in hybrid offers a glimpse of the future of mobility at Volkswagen. That is why we are delighted the GTE has been delivered to a customer in Norway, the frontrunner for e-mobility in Europe."
  • 10/06/17

    Record deliveries for the Volkswagen brand in September

    The Volkswagen brand delivered 593,700 vehicles worldwide in September 2017, an eight percent increase compared with last year. In total, 4.49 million vehicles from the brand were handed over to customers worldwide from January to September. This represents a three percent increase compared with the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "September was indeed a record-breaking month for the Volkswagen brand. It was the strongest month for deliveries in the history of Volkswagen, not only worldwide, but for the individual markets of China, Canada, Chile, Poland, Sweden and Slovakia as well. There are also clear signs of an upturn in the home market of Germany; current orders are well above the previous month. The Clearly positive dynamic for the brand continues in all regions. Growth in third quarter was seven percent higher than previous year"
  • 09/11/17

    Volkswagen brand boosts deliveries in August by 9.3 percent

    In August 2017, the Volkswagen Passenger Cars brand delivered 495,200 vehicles throughout the world. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "In August, the positive trend in demand for Volkswagen models continued in all sales regions – a development that was already in evidence in the second quarter. Especially growth in South and North America as well as China is increasingly dynamic. Volkswagen is also growing in Europe, with the exception of Germany."
  • 09/04/17

    Volkswagen and Zara Larsson launch cooperation

    Volkswagen continues to develop its Garage Sound platform and is launching a one-year cooperation with Swedish Grammy winner Zara Larsson. Jürgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, says: "Music and Volkswagen have become a tradition. Our cooperation with Zara Larsson is a logical next step in taking our musical commitment, Volkswagen Garage Sound, to a new level." Zara Larsson will be appearing at the sixth Volkswagen Garage Sound concert, which is to be held at the Gibson in Frankfurt on September 20, 2017 in connection with the launch of the T-Roc.
  • 08/11/17

    Volkswagen brand deliveries rise in July

    The Volkswagen brand delivered 467,000 vehicles to customers worldwide in July 2017, an increase of four percent compared with the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "The positive trend in the Volkswagen brand's deliveries continued in July. As a result, our figures for January to July are slightly higher than last year. Once again, a large share of this positive development is attributable to our SUV offensive. We intend to continue this trend during the course of the year with the upcoming model launches."
  • 08/08/17

    Volkswagen launches environmental and future program

    The Volkswagen brand today has launched an environmental program. It will make a marked contribution to the improvement of air quality in cities. In addition, Volkswagen is supporting the technological changeover to e-mobility and is shouldering its share in the responsibility for climate-compatible, health-compatible mobility on Germany's roads. Within the framework of this environmental program, Volkswagen will significantly reduce the nitrogen oxide emissions of more recent diesel vehicles (Euro 5 and 6 standards) by software update. Furthermore, Volkswagen is offering an incentive of up to €10,000 for the purchase of modern, environmentally compatible vehicles– if an older diesel vehicle (Euro 1 to Euro 4 standards) is scrapped at the same time. In addition, Volkswagen is offering a future incentive to customers purchasing an electric vehicle.
  • 08/01/17

    Personnel changes in Sales

    Effective September 1, 2017, Jochen Sengpiehl (48) is to be the new Head of Marketing of the Volkswagen Passenger Cars brand. He succeeds Xavier Chardon (45), who is to become Head of the Digitalization China Project House of the Volkswagen Passenger Cars brand in Beijing with effect from September 1. In this function, Chardon is to be responsible for key future topics of the Volkswagen brand in China.
  • 07/28/17

    Successful business development at Volkswagen 

    The Volkswagen brand has continued its good start to the year in the second quarter and maintained its positive business development. Both sales revenue and operating profit rose in the first half of 2017. In the year to June, with the new demarcation between Group and brand which has applied since the beginning of the year, sales revenue rose by about 8 percent compared with the prior-year period to €39.9 billion. On a comparable basis, operating profit was doubled, reaching €1.8 (0.9) billion in the first half of the year. Following the positive performance of the brand in the first six months, Volkswagen has confirmed its return forecast for the year as a whole. The Board of Management of the Volkswagen brand expects operating return on sales to be at the upper end of the range from 2.5 to 3.5%.
  • 07/27/17

    "You don't need eyes to see beauty" – Blind photographer Pete Eckert presents new Volkswagen Arteon with unique images

    Volkswagen is today expanding the international marketing campaign for its new Arteon. The blind American photographer Pete Eckert has placed the new Volkswagen model on the stage in a very special way. With immediate effect, 10 extraordinary images and a making-of clip can be viewed on the Arteon microsite at arteon.volkswagen.com.
  • 07/10/17

    Volkswagen brand deliveries rise in June

    The Volkswagen brand delivered 512,700 vehicles to customers worldwide in June 2017, an increase of 4.0 percent compared with the previous year. In total, 2,935,100 vehicles from the Volkswagen brand were handed over to customers worldwide in the first half of the year, representing a slight increase of 0.3 percent on the prior-year figure. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "The Volkswagen brand saw worldwide deliveries increase in June as well as overall for the first half of the year, and recorded strong growth in China and other key regions. There was a robust increase in the South America region even though further products will only be launched towards the end of the year. In the USA, the Atlas got off to a successful start in the first two months of sales and helped the brand outpace market growth. The Tiguan is an important global catalyst and will be also launched on the North American market in the second half of the year. Other new models such as the Polo, Arteon and Tiguan Allspace give us further grounds for optimism as regards the second half of the year."
  • 06/21/17

    Volkswagen sets the scene for the new Arteon with an international marketing campaign

    Volkswagen is launching the TV spot for the new Arteon this week to accompany the market launch in Europe, marking a highpoint in the international marketing campaign for the new fastback model. The campaign focuses on the car's emotional design and its modern technologies. It includes print ads and comprehensive social media and retail measures as well as the TV spot. The content of the Arteon microsite will also be significantly expanded.
  • 06/09/17

    Volkswagen brand deliveries rise in May

    The Volkswagen brand delivered 513,500 vehicles to customers worldwide in May, an increase of 3.5 percent compared with the corresponding month of the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "May was a successful month for the Volkswagen brand. Our deliveries grew in almost all key markets. As a result, our overall delivery figures for the period January to May are at last year's level. We continued our SUV offensive with the successful launch of the Atlas, thus making our debut in an important segment in the USA. Further new models will reinforce this positive momentum in the coming months. The Volkswagen brand's competitive position will continue to improve."
  • 05/09/17

    Volkswagen brand deliveries in April slightly below previous year's level

    In April 2017, the Volkswagen Passenger Cars brand delivered 468,000 vehicles throughout the world, corresponding to a slight fall of 1.8 percent compared with the corresponding month of the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "Volkswagen brand deliveries in April were slightly below the figure for the previous year, as were overall market delivery figures for Europe and the USA. The main reason was the loss of two working days in April this year as a result of the later date of Easter compared with 2016. Another reason was the scheduled model replacement of the Golf family in Western Europe. On the other hand, we continued our upward trend in China and successfully launched the Teramont, our new large SUV. The Tiguan also continues to be very successful. Since its market launch, it has already been ordered by more than 355,000 customers."
  • 04/12/17

    Volkswagen brand deliveries rise in March

    The Volkswagen Passenger Cars brand delivered 557,400 vehicles worldwide in March, an increase of 2.5 percent compared with March of the previous year. Significant growth in Central and Eastern Europe was achieved (+17.3 percent). The recovery in South America continued (+19.1 percent). The Volkswagen brand recorded an upward trend in China, its core market (+3.6 percent). The new Tiguan L enjoyed a successful launch there.
  • 03/16/17

    Volkswagen brand deliveries in February at previous year's level

    In February 2017, the Volkswagen brand handed over 384,100 vehicles to customers throughout the world, corresponding to a fall of 2.6 percent compared with the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "Worldwide deliveries by the Volkswagen brand reached almost the same level as last year. We achieved gratifying growth in the Americas, while certain European markets were affected by the model changeover in the Golf family, as expected. In our home market of Germany, the extension of leasing terms for employees also had a significant impact. Over the next few months, we expect that the large number of new models such as the Arteon and the new Polo will have a positive impact in Europe too."
  • 02/17/17

    Volkswagen brand starts new year with half a million vehicles delivered

    In January 2017, the Volkswagen brand handed over 495,900 vehicles to customers throughout the world, corresponding to a fall of 4.9% compared with the previous year. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "The Volkswagen brand started 2017 successfully. Worldwide deliveries may be slightly below the value for the previous year, but this is solely due to special effects in the major market of China. All the other reported gratifying increases compared with the previous year."
  • 01/09/17

    Volkswagen brand finishes 2016 on generally positive note as full-year deliveries rise to 5.99 million vehicles

    The Volkswagen Passenger Cars brand finished 2016 with full-year vehicle deliveries 2.8 percent up on the figure for 2015. 5.99 million vehicles were delivered to customers worldwide, some 164,000 more than in 2015. Deliveries grew by 16.4 percent in December, when a total of 567,900 vehicles were handed over to customers. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "The Volkswagen brand ended 2016 on a successful note. Almost 6 million customers chose our brand – and remained loyal to us in challenging times. These encouraging results at the close of 2016 give us confidence for 2017 – a year in which there will be several important product premieres in all regions."
  • 11/11/16

    Wolfsburg employees showcase their plant with a movie to mark the world premiere of the new Golf

    Employees at the main plant in Wolfsburg played a part in the making of a movie for the world premiere of the new Golf. Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: "Employees at the Wolfsburg plant are proud of the new Golf and of the enormous joint achievement it represents. That is why the movie for the world premiere of the new Golf was filmed where the Golf is built."

Stories

12/05/19

"Enormous potential in the entry-level segment"

Jürgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, Marketing and After Sales, speaks about the successful launch of the Volkswagen brand JETTA in China
11/12/19

That's what "New Volkswagen" is all about

"New Volkswagen" celebrates its premiere in China with a spectacular drone show in Guangzhou. We answer the most important questions and show a video with the head of design explaining the new logo.
11/07/19

30th anniversary of the fall of the Berlin Wall: Automaking East – a portrait of five car dealerships

Thirty years after the Berlin Wall came down, Volkswagen is positioned very well in the states of eastern Germany. The reason for this is dealers who have strengthened the Group’s brands for decades. Five examples:
09/04/19

“The ID.3 comes at precisely the right time”

Shortly before the IAA, the target has been reached: More than 30,000 customers have reserved a production slot for the Volkswagen ID.3. Jürgen Stackmann, Member of the Board of Management for Sales, Marketing and After Sales with Volkswagen, talks about the dawn of the era of e-mobility.
07/24/19

“The Volkswagen brand? Super strong and fresh”

Jürgen Stackmann, Sales and Marketing board member for Volkswagen Passenger Cars, on perceptible changes at Volkswagen, why he stands up for the brand and what he is most looking forward at the IAA in September. The interview:
06/07/19

Attack with a ponytail

As the World Cup in France kicks-off, women's football is now more prominent than ever. Top players like Alexandra Popp confidently demand the recognition they deserve for their sport.
05/08/19

"E-mobility for all"

With its new electric models, Volkswagen is taking a new path in sales as well: customers can now pre-book the special edition of the ID.3* – a full year before its market launch. In our interview, Board Member for Sales Jürgen Stackmann talks about e-mobility that is suitable for daily use, sales targets and the start of a new era.
04/30/19

Sponsoring is Always a Marathon – Never a Sprint

Volkswagen is now sponsoring the German national soccer teams. We spoke about sponsoring with Dr. Stefan Walzel, an expert in the field.
01/23/19

Exchange incentive: Now nationwide

Volkswagen is expanding its exchange incentive to replace older diesel vehicles allover Germany.