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  • Volkswagen brand presents new brand design and new logo at the Frankfurt Motor Show
  • Presentation of the brand to become more digital and generally more modern
  • After the Beetle and the Golf, the ID.3 will usher in a new era for Volkswagen
  • Ralf Brandstätter, Volkswagen COO: “With the ID.3 and the new brand design, the results of our work will become visible at the IAA.” 
  • Jürgen Stackmann, Volkswagen Sales and Marketing Board Member: “The comprehensive rebranding is the logical consequence of our brand’s strategic reorientation.”

At this year’s IAA International Motor Show in Frankfurt, the Volkswagen brand is celebrating two world premieres. In addition to the full-electric ID.3, the brand is presenting its new logo and its new brand design to the public under the motto of “New Volkswagen”. After the Beetle and the Golf, the ID.3 will usher in a new era for Volkswagen – electric, fully connected and balance sheet carbon-neutral. The strategic transformation with a reorientation of content and sustainable products, initiated almost 4 years ago, is now to become visible with the new brand design. All in all, the presentation of the brand is to become more digital and therefore more modern.

Media contacts

Manuela Höhne
Spokesperson Sales & Marketing
Tel. +49 (0) 5361 / 9-20301
Leslie Bothge
Spokesperson Production / Procurement
Tel. +49 (0) 5361 / 9-21549
Janine Zyciora
Spokesperson Design Communications
Tel. +49 (0) 152-58 88 80 60