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12/14/18
Wolfsburg
Company

Volkswagen with new IQ.DRIVE umbrella brand campaign

ID. VIZZION in the IQ.DRIVE TV commercial.
  • IQ.DRIVE bundles communication with all existing and future level 1 to 5 smart driver assistance systems
  • Europe-wide marketing campaign starts in Germany on December 20 with TV commercial as core element
  • IQ.DRIVE special models planned for January 2019 for European dealer network
  • Jürgen Stackmann, Board Member for Sales: “Our models already have intelligent electronic assistants for greater convenience and safety on board. With IQ.DRIVE, we are accompanying our customers on the way to autonomous driving. In future, their mobility time is to be quality time.”

Volkswagen is bundling its entire range of intelligent driver assistance technologies under the new umbrella brand IQ.DRIVE. Before Christmas, Volkswagen will be launching a 360° marketing campaign for the new brand in Germany, consisting of TV commercial and posters as well as printed and online advertisements. Other European markets are to follow next year. In January 2019, special IQ.DRIVE models will appear in European dealerships. Jürgen Stackmann, Volkswagen Brand Board Member responsible for Sales and Marketing: “Our models already have intelligent electronic assistants for greater convenience and safety on board. With IQ.DRIVE, we are accompanying our customers on the way to autonomous driving. In future, their mobility time in a Volkswagen is to be quality time.“

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Manuela Höhne
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