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  • World premiere for “New Volkswagen“ at the IAA in Frankfurt
  • Jürgen Stackmann, Volkswagen Sales and Marketing Board Member: “The new brand design marks the start of a new era for Volkswagen.”
  • Brand creates a uniform global 360° brand experience which is more modern and more authentic
  • New logo shines out for first time from high-rise building at company headquarters in Wolfsburg

The curtain has been raised on “New Volkswagen“: On the evening before the first press day of the IAA International Motor Show in Frankfurt, the Volkswagen brand has unveiled its new logo and its new brand design. This world premiere marks the start of a new era for Volkswagen, accompanied by the presentation of the full-electric ID.3 at the same time. Volkswagen’s future is electric, fully connected and has a neutral carbon balance. With its new brand design, VW has created a uniform global 360° brand experience which is more modern and more authentic. The new Volkswagen logo with its flat two-dimensional design is clearer and has been reduced to its essential elements. The brand design and the logo aim for high flexibility and are intended for digital applications. The realignment of Volkswagen’s brand design is one of the world’s largest rebranding campaigns. The changeover to the new brand design is due to be completed by mid-2020.

Media contacts

Dr. Marc Langendorf
Head of Corporate Communications
Tel. +49 (0) 5361 / 9-34474
Manuela Höhne
Spokesperson Sales & Marketing
Tel. +49 (0) 5361 / 9-20301
Janine Zyciora
Spokesperson Design Communications
Tel. +49 (0) 152-58 88 80 60