Volkswagen and Nationalgalerie have been working together since 2012 and in this time have initiated and realised numerous joint projects. The upcoming exhibition of Katharina Grosse is a further example of this effort. With her work “It Wasn´t Us” the artist has transformed the spaces of the museum as well as the exterior area behind the historic building with colors, shapes and virtuosic painting expressed with vigorous techniques, which have the power to shift all familiar perspectives for the viewers. The artist creates a luminous painting on a multitude of surfaces, enabling visitors to move about like explorers on a voyage of discovery.
Katharina Grosse herself will be present within the “Volkswagen ART4ALL Online Edition” on July 1 in an artist talk with Gabriele Knapstein, Director of Hamburger Bahnhof, and in a video walk through the exhibition, which will be broadcasted through the social media channels of Volkswagen and the Museum.
“To continuously break new ground is something that unites us all: the artists, the curators and we as a company. Volkswagen supports projects and people in the sphere of arts and culture, especially where innovative concepts are accomplished with passion. Within our long-term partnership with Nationalgalerie we have been able to tackle extraordinary projects such as this one,” underlines Benita von Maltzahn, Director Volkswagen Cultural Engagement.
Udo Kittelmann, Director of the Nationalgalerie, adds: “Through the trusting and constructive cooperation with our partner Volkswagen we have together achieved excellent exhibitions and projects that we could have hardly realized otherwise. This clearly underlines how a long-lasting cooperation between public institutions and the private sector gives rise to creativity, courage and innovation.”
Volkswagen Cultural Engagement
With the support of forward-looking initiatives and projects within the international world of arts and culture, Volkswagen underlines its corporate responsibility and invites people with many different social backgrounds to engage with creative ideas and perspectives. For Volkswagen, creativity is fundamental for innovation and both are needed for a sustainable and successful business as well as a modern and progressive society.
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