Klaus Bischoff, Head of Volkswagen Design, collected the top award "Most Innovative Brand 2017" on behalf of Volkswagen. The Plus X Award is one of the leading innovation awards worldwide for technology, sport and lifestyle. It is presented to brands in recognition of their products' qualitative and innovative edge. In addition to the top award, four other models from the Wolfsburg-based manufacturer secured numerous seals of approval to win through as product of the year in their respective categories in the Plus X Award:
- I.D.BUZZ as "Automotive Concept Vehicle of the Year 2017"
- The Golf as "Compact Passenger Car of the Year 2017"
- The Atlas as "SUV of the Year 2017"
- The Arteon as "Saloon of the Year 2017"
The new Arteon additionally scooped the "Best of Best" top ranking in the categories "Exterior and Interior Volume Brand" in this year's "Automotive Brand Contest". The international jury explained its decision as follows: "In the Arteon, the designers from Wolfsburg have embodied the shape of the future in a series production vehicle with exceptional aplomb. They have combined the design elements of a traditional sports car with the elegance and space of a fastback while at the same time managing to incorporate many of the concept car's innovative stylistic features and design details into the series production vehicle."
The German Design Council (Rat für Formgebung) stages the "Automotive Brand Contest" annually to acknowledge outstanding product and communication design in the automotive industry. It was established as a foundation in 1953 on the initiative of the German Bundestag and is recognised worldwide as a leading centre of excellence for communication in the design field.