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01/15/18
Detroit / Wolfsburg
Models

Volkswagen makes rapid progress in realigning its North American strategy

Volkswagen makes rapid progress in realigning its North American strategy
  • World premiere in Detroit: The new Jetta is a core element of the Volkswagen brand campaign in North America
  • Brand CEO Diess: "The next generation of the Jetta is key to our future success in the United States"
  • Investments of more than 3.3 billion US dollars (2.8 billion euros) are planned in the region up to 2020
  • Volkswagen is realigning its strategy in North America to become a leading volume supplier

The Volkswagen brand continues to vigorously pursue its regional consolidation strategy in North America: Today Volkswagen launched the seventh generation of its most successful high-volume model in the region when the new Jetta celebrated its world premiere on the eve of the North American International Auto Show in Detroit. The Jetta is tailored precisely to the needs of customers in North America.

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