Volkswagen launches 360° campaign for the new T-Roc under the slogan of "Born confident.", the campaign shows that the T-Roc is just as confident in an urban environment as in rugged terrain. The T-Roc can be customized to meet the individual needs of its driver: as a stylish crossover, it drives dynamically along city streets, while the all-wheel-drive variant can effortlessly master extremely rough terrain.
Jürgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, says: "For Volkswagen, the T-Roc represents a confident step into a new segment. With its sporty, modern design, the T-Roc stands out from the mass of SUV's, combining functionality, driving dynamics and technology with proven Volkswagen quality. The campaign presents the values that the T-Roc stands for: confidence and assertiveness from the beginning. Our campaign focuses on these points in a friendly way that is typical of Volkswagen. "
The TV spot highlights the assertiveness of the new T-Roc in the compact SUV segment. It tells the story of a ram that is already born as the leader of his herd and confidently puts his opponents in their places. The T-Roc is presented as an equal partner to the strong animal because it was also created to take the lead.
A microsite combines all the elements of the campaign including four online films and ensures that the new T-Roc can also be experienced in the digital world. On the social media platforms Facebook, Twitter, Instagram and YouTube, emotional images and videos address the target group.
The agencies responsible are DDB Berlin, DDB Hamburg and Adam&Eve DDB London.
Further information is available at www.volkswagen.de/t-roc