- TV spot, printed advertisements and comprehensive social media activities
- Launch in Germany, other countries to follow soon
- Campaign focuses on innovations such as the Innovision Cockpit and IQ.Light – LED matrix headlights
Volkswagen launches European marketing campaign for new Touareg
Volkswagen is taking the next step towards the market launch of the new Touareg. Since June 1, a 360° campaign including TV, printed media and social media channels is to be launched in Germany. Other European countries are to follow from mid-June. The Touareg is the brand’s new flagship and will occupy a leading position in the luxury SUV segment with its innovative operation, comfort and safety systems. The campaign designed by Grabarz & Partner presents these features in an appealing and humorous way.