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06/05/18
Wolfsburg
Company

Volkswagen launches European marketing campaign for new Touareg

Volkswagen launches European marketing campaign for new Touareg
  • TV spot, printed advertisements and comprehensive social media activities
  • Launch in Germany, other countries to follow soon
  • Campaign focuses on innovations such as the Innovision Cockpit and IQ.Light – LED matrix headlights

Volkswagen is taking the next step towards the market launch of the new Touareg. Since June 1, a 360° campaign including TV, printed media and social media channels is to be launched in Germany. Other European countries are to follow from mid-June. The Touareg is the brand’s new flagship and will occupy a leading position in the luxury SUV segment with its innovative operation, comfort and safety systems. The campaign designed by Grabarz & Partner presents these features in an appealing and humorous way.

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