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09/29/17
Wolfsburg
Models

Volkswagen European marketing campaign for new Polo kicks off

Volkswagen European marketing campaign for new Polo kicks off
  • Focus on assistance and convenience systems
  • Emotional father-son story at heart of campaign

Volkswagen's European marketing campaign for the market launch of the new Polo kicks off today. "As one of the world's most advanced small cars, the new Polo calls the tune in its class when it comes to safety – something that is important to people. Our campaign highlights this subject in typical Volkswagen style: emotional, authentic and humorous", Jürgen Stackmann, Volkswagen Brand Board Member for Sales, said.

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