The sixth generation of the Polo takes convenience and assistance technologies found in upper segments to the small car class. The TV spot, print ads and social media content in the campaign highlight how the new Polo combines safety with adventure.
The TV spot telling an emotional father-son story illustrates how assistance systems can enrich lives. In a humorous journey through time, the spot documents the father's unsuccessful attempts to assist his adventurous son. But he can finally lean back and relax when he is sitting next to him in the new Polo.
The innovative technologies in the new Polo include among other things assistance systems such as the Blind Spot Sensor Lane Change assistant or the Pedestrian Monitoring system which comes as standard; this is an extension of the Front Assist area monitoring system.
The 360° campaign kicks off simultaneously in over 30 European countries.
The print campaign focuses on modern convenience and safety technologies such as the Front Assist area monitoring system with City Emergency Braking and Pedestrian Monitoring. The new Polo is also the star of entertaining feature films for the relevant social media channels.
DDB Berlin, DDB Hamburg and Adam&Eve DDB London are the agencies responsible for the campaign.