Plants: Anchieta, Taubaté, São Carlos (in the state of São Paulo), Curitiba (state of Paraná)
Anchieta: 1,000,000 m², New Polo, Virtus, Saveiro, Saveiro Cross
Taubaté: 393,000 m², Gol, Voyage, up!, cross-up!
São Carlos: 95,000 m², Engines EA111 1.6l e EA211 1.0l MPI, 1.0l TSI, 1.4l TSI e 1.6l MSI
Curitiba: 333,000 m², T-Cross, Fox, Golf, Audi A3, Audi Q3
Production: 433.712 vehicles and 601.568 engines (2018)
Employees: 15,471 (12/2018)
Management: Pablo Di Si
Volkswagen do Brasil has three vehicle plants and one engine plant. The three facilities for passenger cars and light commercial vehicles are complete production units.
Pablo Di Si has been the President and CEO of Volkswagen SAM Region (South America, Central America and Caribbean) and President and CEO of Volkswagen do Brasil since October 2017.
The other members of Volkswagen do Brasil’s board are Stefan Mecha (VP of Sales and Marketing South America region), Marcellus Puig ( Vice President of Human Resources), Dr. Markus Kleimann (Vice President of Product Development), Gustavo Luis Schmidt ( Vice President of Sales and Marketing), Antonio Pires ( Vice President of Operations), Oliver Schmidt (Vice President of Finance), and Martin Fries ( Vice President of Procurement).
The directors of Volkswagen do Brasil are Peter Schaefer (Director of Quality Assurance), Priscilla Cortezze (Director of Corporate Affairs and Press Relations), Antonio Megale
(Director of Governmental Affairs and PR) and Dr. Daniela de Avilez Demôro (Director of Legal Affairs). They are also part of executive committee of Volkswagen do Brasil.
- Anchieta plant. The Anchieta plant in São Bernardo do Campo – about 20 km from São Paulo – was the first Volkswagen plant in Brazil and the first Volkswagen plant outside Germany. The plant was established in 1957 and the headquarters and development department of Volkswagen do Brasil are also located here. The plant was officially inaugurated in 1959. Since its inauguration, the plant has produced more than 13.8 million vehicles. The production site in Anchieta covers an area of 1,000,000 m². A total of 8,680 employees produce the New Polo, Virtus, Saveiro and Saveiro Cross.
- Taubaté plant. The plant in Taubaté, founded in 1976, is located on a site with an area of 393,000 m² about 150 km from São Paulo. A total of 3,258 employees produce the up!, cross up!, Gol and Voyage at the plant.
- São Carlos plant. The engine plant in São Carlos – which started operations in October 1996 – has an area of 95,000 m² and is located some 240 km from São Paulo. A total of 984 employees produce the entire range of petrol and flex-fuel engines of EA111 1.6l and EA211 1.0l MPI, 1.0l TSI, 1.4l TSI e 1.6l MSI.
- Curitiba plant. The fourth and most recently built plant of Volkswagen do Brasil (founded in January 1999) is located in the state of Paraná – more precisely in São José dos Pinhais, about 420 km from São Paulo. At this plant, which has an area of 333,000m², a total of 2,549 Volkswagen employees produce the T-Cross, Fox, Golf, Audi A3 Sedan and Q3 SUV.
Since the beginning of its operations in Brazil, Volkswagen do Brasil has maintained an agreement with the Serviço de Aprendizagem Industrial (Senai) to train technicians for its plants in Brazil. In over 45 years of activities, the training center has already trained more than 6,500 specialized professionals, becoming a reference in the improvement of Brazilian workers’ qualifications. Each of the plants of Volkswagen do Brasil also has a training center where employees receive training for specific tasks.
Sales and dealership network
Volkswagen do Brasil has a wide dealership network in the country, with about 500 dealerships has 14,885 employees. The network also successfully distributes imported models such as the Tiguan Allspace, Passat and Amarok.
With its "Think Blue. Factory." initiative, the Volkswagen brand has set itself clear targets for the environmentally sustainable positioning of all its plants. By 2025, the aim is to reduce the environmental impact of all Volkswagen plants in Brazil by 30 percent, based on the year 2010. Specifically, this means 30 percent lower energy and water consumption, waste volumes and emissions at all plants in the country.
All Volkswagen plants in Brazil are committed to making production as environmentally compatible as possible.
Volkswagen do Brasil was the first company in Brazil to launch flex-fuel cars (powered by gasoline and/or bio-ethanol), in March 2003. This innovative technology allows the use of sugar-cane alcohol as fuel.
Volkswagen do Brasil has operated its own hydro-electric power plant (called PCH Anhanguera) since March 2010. The power plant has a total output of 22.68 megawatt-hours per year and is capable of supplying about 20 percent of the electric power needed by the company. Volkswagen is the first automaker in Brazil to invest in the generation of clean power from renewable sources. The hydro power plant is located in the state of São Paulo, where Volkswagen do Brasil also operates three of its four plants and one logistics center.
Together with VWAG, Volkswagen do Brasil has an electronic system that enables all measures that generate environmental gains for the “Think Blue. Factory.” program are available for consultation. The four plants in Brazil have already implemented more than 700 measures and generated a gain of more than 16 million euros annualized.
Energy workshops are often held in order to find measures to optimize the consumption of utilities (electricity, water, natural gas, compressed air) in partnership with specialists from the German headquarters.
Volkswagen do Brasil has a long-standing partnership with the Ecological Park of São Carlos City, and annually donates money for the construction, maintenance and operation of enclosures with animals from Cerrado, Patagonia and Andes (biomes of South America). The park participates in programs for management of reproduction and conservation of species, as well as offering annual visitors, leisure and knowledge through environmental education activities.
In 2018, Anchieta, Taubaté and Curitiba plants were certified under the new environmental and energy integrated system among ISO 14001:2015 and ISO 50001:2011 standards by external auditors. This ensures that Volkswagen do Brasil's strategy for implementing an efficient energy management system at the Group's four Brazilian plants are garanteeded. The São Carlos plant will be audited in the first quarter of 2019 under both standards.
The Volkswagen Foundation develops initiatives of social and educational impact with resources coming from the income of a fund constituted by the German automaker in 1979. In addition, supports technically some social responsibility actions by Volkswagen do Brasil.
The foundation fosters partnerships between the public and private sectors and non-governmental organizations (NGOs) for the joint development and implementation of projects to benefit the public in the long term. The Volkswagen Foundation develops a variety of projects, mainly in the fields of: education and social development. In the last decade, the Volkswagen Foundation has provided continuing training for around 28,000 public school system educators, benefitting more than 2.4 million students in 1.296 cities in Brazil. In addition, more than 955,000 citizens were benefitted by social development projects.
More than 60 years of Volkswagen do Brasil – a retrospective
Entering the Brazilian market
As a bustling, emerging economy with huge raw material resources and a dynamically growing population, Brazil, with its low degree of motorization and relatively undeveloped infrastructure was an ideal sales market for Volkswagen at a time when the company was reorienting itself internationally. The bilateral trade agreement between Germany and Brazil concluded on August 17, 1950 paved the way for exports, which started in the same year. The Volkswagen Transporter and Beetle were delivered to Brasmotor of São Paulo, Volkswagen’s first main importer, as CKD kits and assembled locally.
Establishment of Volkswagen do Brasil
As Brazilian industry lacked the capital and know-how to forge ahead with effective nation-wide motorization, foreign manufacturers were to be persuaded to produce vehicles in Brazil by tax concessions and low-cost loans. The favorable political and economic situation and the recognition that Volkswagen could only be successful on the Brazilian market by producing vehicles in the country brought those responsible, headed by CEO Heinrich Nordhoff, to decide in favor of the establishment of an assembly and production company. With the establishment of Volkswagen do Brasil Limitada on March 23, 1953 and the construction of an assembly plant at Ipiranga, a south-easterly suburb of São Paulo, Volkswagen do Brasil laid the foundation for the internationalization of the German automaker’s production system.
Establishment of the Taubaté plant
At the Taubaté plant, established in 1976, where models with water-cooled engines where produced, the assembly of the Passat started in 1978. Series production of the first methanol-powered Volkswagen, the Sedan 1300, started in November 1979, followed by other models by October 1980.
The Volkswagen subsidiary was by far the largest exporter among the Brazilian automakers and had almost doubled its export volume within five years. As a result of the oil price crisis in 1980, Brazil was on the precipice of bankruptcy; the leaders of the country were held responsible. The military dictatorship came to an end after 21 years and a new democratic government was elected in 1985. The continuing economic crisis caused considerable problems for Volkswagen. The first generation of the Volkswagen Gol was launched in 1980, in a troubled economic environment. Nevertheless, the Gol became the leading model in the small car segment by 1987.
Volkswagen SAM Region
Created in 2016, Volkswagen SAM Region (South America, Central America and Caribbean) congregates 29 countries from South and Central Americas and the Caribbean, with the purpose to consolidate its regionalization strategy through the creation of a new regional structure in South America that will allow the company to work more efficiently, as well as acting more actively in the decisions regarding the region's markets, and becoming even more connected with the customer, agile and competitive in all regions of the world.
Volkswagen SAM Region is already achieving good results. In 2018, Volkswagen brand's sales in these markets have achieved a 13.1% growth (474,000 units), compared with 2017, (419,200) becoming the region with the highest growth rate among all brand's structures in the world.
Sales and production performance
In 2018 Volkswagen sales in Brazil increased 35% over 2017, reaching a total of 366,911. This performance is higher than the growth registered by the automotive industry as whole, including passenger cars and commercial lights, which rose 14% in 2018, according to Renavam (registrations). As a result of the New Volkswagen strategy, Brazil is the first growing market of VW around the world in 2018, responding for 5% of VW global sales in 2018.
The brand has been increasing its market share in Brazil in 2018 in more than 2 p.p over the same period last year, being the highest evolution among the main carmakers in Brazil. VWdB left the 3rd place in sales in 2017 to achieve a 2nd solid position in 2018.
In 2018, VWdB production (433,712 units) increased 6.2% over 2017, while the production of the whole Brazilian automotive industry (light vehicles) rose 5.8%.
Volkswagen do Brasil is the largest exporter of vehicles in the history of the country, with more than 3.8 million units sent to 147 countries since 1970. In 2018, totalized 112,004 units shipped to 16 countries.
Gol was the most exported model of the brand, with 35,620 units delivered. Argentina is the market that receives the most models exported by Volkswagen do Brasil, with 65,381 units in 2018; Volkswagen was, for the 15th consecutive year, the leading brand in sales in Argentina.