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Volkswagen and “Volkswagen und Audi Partnerverband” (Volkswagen and Audi partner association) have agreed a new sales model for the all-electric ID. family in Germany. A format similar to the agency model for major customers that has already proven its worth over many years will also apply for ID. models sold to private customers and small commercial enterprises. Following the go-ahead from retail partners, the agency agreement is to be added to the new dealer contracts that come into effect from April.

In future, the customer will be able to switch seamlessly between online and offline channels during the buying process (example of a customer journey and touchpoints).

Media contacts

Christoph Oemisch
Spokesperson Finance & Sales
Tel. +49 (0) 5361 / 9-18895
Kamila Joanna Laures
Spokesperson Sales & Marketing
Tel. +49 (0) 5361 / 9-61189610