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09/17/18
Dresden
E-mobility

Uncompromising e-mobility: World premiere of the modular electric drive matrix – Volkswagen launches ELECTRIC FOR ALL campaign

  • Brand announces attractive electric vehicles at affordable prices
  • World premiere of the modular electric drive matrix (MEB) in Dresden: newly developed technology platform will be the key to the “electric car for all”
  • Brand Board Member for E-Mobility Thomas Ulbrich: “The MEB is one of the most important projects in the history of Volkswagen – a technological milestone, similar to the transition from the Beetle to the Golf”
  • 10 million electric vehicles across the Group based on the MEB
  • Brand plans to sell some 150,000 electric cars, including 100,000 ID. models made in Germany, by 2020

Volkswagen is driving the transition to e-mobility with a consistency and commitment unlike that of virtually any other automaker. As part of the ELECTRIC FOR ALL campaign launched today, the brand will be putting attractive models at affordable prices on the road, paving the way for the breakthrough of electric vehicles. The electric offensive is based on the modular electric drive matrix (MEB), a technology platform developed specifically for electric vehicles. Production of the Volkswagen ID., the world’s first series vehicle based on the MEB, will begin in Zwickau at the end of 2019. At the launch of the ELECTRIC FOR ALL campaign, media representatives from all over the world are being given their first deep insight into the technological basis of the ID. at a media workshop in the Gläserne Manufaktur in Dresden, where Volkswagen is demonstrating the centerpiece of the MEB – the rolling chassis without the bodywork and interior – exactly as it will be used in series models. Volkswagen is also seizing the initiative when it comes to charging infrastructure: a design prototype of the “Volks-Wallbox” is also being premiered in Dresden. This Wallbox is an affordable home system that makes charging the ID. family easy and convenient.

Your media contacts

Dr. Stefan Ernst
Spokesperson e-mobility
Tel. +49 (0) 5361 / 9-86267
Tim Fronzek
Spokesperson Product Line e-mobility
Tel. +49 (0) 5361 / 9-77639