The TRATON corporate communications department has been based on the newsdesk principle from the very start. It has assigned clear areas of responsibility based on topics and channels. Media spokespersons are assigned by type of media: Under Meisen’s leadership, Jörn Roggenbuck (business and daily press), Sebastian Rausch (finance and strategy communication) and Dr. Alexander Baer (trade press) assume subject-matter responsibility across all channels.
Wolfgang Meisen has been an executive speechwriter at the company since 2018 and will continue to serve in this capacity in the future. He previously served as the Head of Communications & PR at KUKA Robotics in Augsburg for five years.
Besides Media Relations & Corporate Messaging, Kroeber-Riel is adding the Corporate Publishing and Brand Management department to the division. This department is headed by Sacha Klingner, who also serves as the Director of Communications at MAN SE. The two other pillars of corporate communications at TRATON are: the International and Internal Communications division led by Ronny Buechner and Governmental Relations and Political Communications division overseen by Dirk Hoeke in Berlin.
Julia Kroeber-Riel said: “Potentially entering the financial markets requires TRATON to deliver corporate communications at an even more sophisticated level. The measures described will add significant depth and experience to TRATON’s communication division. Our goal is to be highly professional and fast while remaining authentic and approachable to our target groups. I am really looking forward to working in this new team setup.”
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