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04/24/19
Wolfsburg
Models

T-Cross and Cara Delevingne are “#MoreThan1Thing”

Cara Delevingne – the face of the T-Cross campaign.
  • Volkswagen starts European campaign for the launch of the T-Cross
  • Cara Delevingne is face and testimonial of campaign
  • Integrated 360° campaign with TV spot, printed and billboard advertisements as well as digital and social media content
  • Jürgen Stackmann, Sales Board Member: “Cara Delevingne and the T-Cross are a perfect match: two multi-faceted all-rounders. Young, cool and versatile.”

For the market launch of the T-Cross, Volkswagen is embarking on a campaign for its latest SUV in Europe. The integrated 360° campaign includes a TV spot, printed and billboard advertisements as well as digital and social media content. The campaign face and testimonial of the T-Cross is Cara Delevingne. The claim #MoreThan1Thing describes the versatility of both the vehicle and its testimonial.

Impressively versatile: Cara Delevingne and the Volkswagen T-Cross.

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Manuela Höhne
Spokesperson Sales & Marketing
Tel. +49 (0) 5361 / 9-20301
Carolin Dendler
Spokesperson Lifestyle
Tel. +49 (0) 5361 / 9-37814