- Volkswagen starts European campaign for the launch of the T-Cross
- Cara Delevingne is face and testimonial of campaign
- Integrated 360° campaign with TV spot, printed and billboard advertisements as well as digital and social media content
- Jürgen Stackmann, Sales Board Member: “Cara Delevingne and the T-Cross are a perfect match: two multi-faceted all-rounders. Young, cool and versatile.”
T-Cross and Cara Delevingne are “#MoreThan1Thing”
For the market launch of the T-Cross, Volkswagen is embarking on a campaign for its latest SUV in Europe. The integrated 360° campaign includes a TV spot, printed and billboard advertisements as well as digital and social media content. The campaign face and testimonial of the T-Cross is Cara Delevingne. The claim #MoreThan1Thing describes the versatility of both the vehicle and its testimonial.