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12/28/17
Wolfsburg
Company

Successful product campaign in 2017: Volkswagen on course for the future

  • New Polo augments the world of city specialists
  • Update raises the Golf to a new, technical level
  • New model campaign in Brazil begins with the compact Virtus
  • SUV campaign with T-Roc, Tiguan Allspace and Atlas/Teramont
  • Arteon shines as new Grand Turismo of the business class
  • up! GTI and new Touareg to open 2018
  • I.D. Family accelerating electric mobility's breakthrough from 2020

Volkswagen launched one of the most successful product campaigns in the company's history. It saw the debuts of new models such as the compact T-Roc SUV, the sixth-generation Polo, the avant-garde Arteon and the Atlas (USA) / Teramont (China) large SUV model series. One of the most important cars on the world market, the Golf, was also raised in all versions to a new, technical level. Meanwhile in Brazil a totally new compact saloon was launched: the Virtus. This transcontinental product campaign contributed to Volkswagen Passenger Cars being able to increase its number of vehicles supplied in the first eleven months of the year to 5,417,900, up 4.0 per cent. In addition, Volkswagen firmed up in 2017 the time frame for the introduction of the all-electric models of the new I.D. Family. The Volkswagen highlights of the year in a nutshell:

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