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Scott Keogh named head of Volkswagen Group of America

Scott Keogh
  • Hinrich J. Woebcken remains available to the company as an adviser
  • Mark Del Rosso, head of Bentley Motors Inc., Americas, named president of Audi of America

Scott Keogh, head of Audi of America, was named president and CEO of Volkswagen Group of America as well as head of the Volkswagen brand for the North American region. Keogh, who joined Audi in 2006, will succeed Hinrich J. Woebcken, who led the successful transformation of Volkswagen in North America. Woebcken will remain with the company as an adviser. Keogh’s successor as president of Audi of America is Mark Del Rosso, president & CEO of Bentley Motors, Inc., Americas, and former chief operating officer of Audi of America. Scott Keogh and Hinrich J. Woebcken are to take up their new positions effective November 1, 2018 and Mark Del Rosso effective December 1, 2018.

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