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03/23/18
Wolfsburg
Models

New impetus: Volkswagen steps up model and innovation offensive in China

New impetus: Volkswagen steps up model and innovation offensive in China
  • World premiere of the new Touareg in Beijing marks the start of the upcoming model wave in China
  • Strengthening a leading position: at least 10 further SUVs planned for the Chinese market by 2020
  • New "Move Forward" communications campaign underlines the innovative power of the brand
  • CEO Diess: "Chinese customers trust the Volkswagen brand. We intend to and will justify this trust."

The Volkswagen brand intends to strengthen its leading position in China and is therefore stepping up its major model and innovation offensive. The first step is to be the launch of the new Volkswagen Touareg, which is today celebrating its world premiere at the "SUV Brand Day" in Beijing before an audience of about 1,000 guests. By 2020, at least 12 further SUV models for the Chinese market are to follow. Volkswagen has also given the green light for its nationwide communications campaign "Move Forward", which is intended to further strengthen the brand.

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