- Nelly Kennedy, currently Senior Global Brand Marketing Director at Google, assumes responsibility for international marketing at Volkswagen from mid-February 2023
- Volkswagen CEO Thomas Schäfer: “As the new Chief Marketing Officer, Nelly Kennedy together with her team will help turn Volkswagen back into a true people’s brand.”
- Board Member for Sales, Marketing and After Sales, Imelda Labbé: “I am delighted to be welcoming Nelly Kennedy, a digital and marketing expert with decades-long international experience, to Volkswagen. Together we will systematically forge ahead with realigning our brand and our marketing activities.”
Nelly Kennedy named new Chief Marketing Officer at Volkswagen
Nelly Kennedy has been appointed new Chief Marketing Officer (CMO) at the Volkswagen Passenger Cars brand from mid-February 2023. In this role, she succeeds Jochen Sengpiehl, who has moved to Volkswagen Group China as CMO. Kennedy is currently Senior Global Brand Marketing Director at Google in California. She is an acknowledged digital expert and has decades of experience in brand marketing.