The symposium is organised by the Elliette und Herbert von Karajan Institute as a way of encouraging dialogue between international specialists from the fields of music, research and digital technologies about the development and perception of classical music. The conference also looks at ideas around the interdependencies between musical experience and autonomous driving which were the focus of a workshop with experts from the Karajan Institute and Volkswagen Group Research at DRIVE, the Volkswagen Group Forum in Berlin.
This support for the "Music Tech Conference" is an addition to the already extensive collaboration between the Volkswagen Group and the Salzburg Easter Festival. The 2018 edition of the festival features the opera "Tosca" as a programme highlight and includes the children's concert "Kapelle for Kids", which took place earlier this week and could be attended by children from Walserfeld Primary School and the SOS Children's Village Seekirchen thanks to the backing of Volkswagen. In addition, Volkswagen provides the Caritas Salzburg, a local social institution, with free tickets to the open rehearsal of the opera and free tickets to the "Concert for Salzburg" scheduled for next week.
As the Salzburg Easter Festival's orchestra in residence, the Staatskapelle Dresden used Volkswagen's support to première "On tour without tailcoats", a fresh series of events which was brought from Dresden to Salzburg. Successfully carried out on the 20th of March, this new programme format involved nine different locations within Salzburg's famous Old City where members of the orchestra wowed the audience with free concerts. Celebrating the start of the Easter Festival, yesterday's pre-opening event from the Austrian Broadcasting Corporation (ORF) was assisted by guest transfers carried out in selected models of the Volkswagen brands Audi, Bentley and Porsche.
"The Salzburg Easter Festival is not only a legacy of the legendary Herbert von Karajan, it also fills his groundbreaking ideas with new life and encourages enthusiasm for classical music. This year's programme centerpiece ‘Tosca' is an impressive musical masterpiece. The audience will be captivated by the musical energy, which can be enjoyed by everybody in the opera performances and in our further concerts," explained Christian Thielemann, Artistic Director of the Salzburg Easter Festival and Principal Conductor of the Staatskapelle Dresden.
"There is almost no other place like Salzburg, where the history and the future of classical music come together. Here, heritage is being preserved, but it's also being used to lead the way for new ideas. One of the best examples is the ‘Karajan Music Tech Conference'. It reveals how art can drive innovation and it is yet another reason why Volkswagen is a proud partner of the Salzburg Easter Festival. We would like to wish all the guests of the 2018 festival inspiring music experiences," said Benita von Maltzahn, Director Global Corporate Citizenship at Volkswagen Group Communications.
Please note: Footage: https://transfer.rethink.berlin/data/public/ddd89d