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Intensified customer experience: Volkswagen creates new Holistic User Experience (HUX) Division

Dr. Matthias Erb, Head of Holistic User Experience
  • New division headed by Dr. Matthias Erb to steer interaction between Technical Development, Design, Product Lines and Sales
  • Focus on user friendly interfaces of products and services in order to offer intuitive usability for customers at all touch points

Volkswagen is consistently preparing itself to become the most user centered mobility brand. Therefore, the company establishes the new Holistic User Experience (HUX) division headed by Dr. Matthias Erb. In his new role he reports directly to the CEO of the Volkswagen brand, Dr. Herbert Diess.

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