The establishment of a completely new design language for a new era – hardly anything is as challenging and yet so promising. Klaus Bischoff, who has been responsible for the brand's global design since 2007, explains during the first episode what new opportunities and freedom the age of electric mobility offers for automotive design.
ID.3 gets its own YouTube series
- "Becoming ID.": A look behind the scenes of the ID.3 development
- More than 20 departments present their highlights and challenges
- Statements from the people who made it happen provide a holistic insight into the brand's exciting transformation towards electric mobility
Challenges, personal experiences, moments of success: All this is included in the new weekly video series about the development of the ID.3 – Volkswagen's upcoming electric model. The new format illuminates the people behind the finished car and goes into more detail about specific details and backgrounds of the development work. The first episode is led by Klaus Bischoff, chief designer of the Volkswagen brand.