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The Volkswagen brand is progressing with its regionalization strategy: the company has established the "Sub-Saharan Africa" region to develop and strengthen the African market. Sub-Saharan Africa is a geographical term used to describe the area of the African continent which lies south of the Sahara. The new fourth region joins the existing regions of North America, South America and China and is the next logical step in the Volkswagen brand's strategy to position itself in focus areas.
The region will be headed by Thomas Schäfer, Chairman and Managing Director of Volkswagen Group South Africa. Organizational details will be elaborated in the coming weeks. Sub-Sahara comprises 49 African states with a total population of some 920 million.


Media contacts

Christoph Adomat
Head of Company and Business Communications
Tel. +49 (0) 5361 / 9-86266
Matt Gennrich
Spokesperson Volkswagen of South Africa
Tel. +27 (0) 11 / 911-2789