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02/07/18
Wolfsburg
Models

Distinctive and confident – Volkswagen launches digital campaign with T-Roc and Winnie Harlow

Distinctive and confident – Volkswagen launches digital campaign with T-Roc and Winnie Harlow
  • Social media content added to international marketing campaign for new T-Roc
  • Winnie Harlow embodies campaign motto "Born confident"

Volkswagen is today taking the next step in the international marketing campaign for its new T-Roc.
In cooperation with the global media company VICE, Volkswagen has developed an emotional campaign with Canadian model Winnie Harlow. The 22-year-old suffers from a rare skin condition that may lead to depigmented patches on her skin. As a child, she was repeatedly teased but now she is a model celebrated throughout the world. In the new Volkswagen campaign, an unmistakable personality meets an unmistakable car: Winnie Harlow meets the T-Roc.

Your media contact

Christine Kuhlmeyer
Spokesperson Sales and Marketing Communications
Tel. +49 151 27611482