- Social media content added to international marketing campaign for new T-Roc
- Winnie Harlow embodies campaign motto "Born confident"
Distinctive and confident – Volkswagen launches digital campaign with T-Roc and Winnie Harlow
Volkswagen is today taking the next step in the international marketing campaign for its new T-Roc.
In cooperation with the global media company VICE, Volkswagen has developed an emotional campaign with Canadian model Winnie Harlow. The 22-year-old suffers from a rare skin condition that may lead to depigmented patches on her skin. As a child, she was repeatedly teased but now she is a model celebrated throughout the world. In the new Volkswagen campaign, an unmistakable personality meets an unmistakable car: Winnie Harlow meets the T-Roc.