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For the first time in Autostadt history, the Volkswagen Group communication platform attracted more than 400,000 visitors in a single month. According to Autostadt CEO Roland Clement: "The end of the year with 405,000 guests in December alone was a great success and a fantastic end to a successful year for the Autostadt." Together with Claudius Colsman, the former Porsche manager took over the Autostadt in September 2017 from Otto F. Wachs. In total, 2.22 million guests visited the theme park on the Mittelland Canal in 2017, slightly exceeding the previous year's figure of 2.2 million.

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