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06/14/18
Wolfsburg
Volkswagen Group News

Automobile design changes to mobility design

Automobile design changes to mobility design
  • Mobility of the future is defined by new parameters
  • Design visualises the identity of the company and profiles brands
  • Design is increasingly becoming a key value added factor
  • Volkswagen Group with unique design competence worldwide

“Design will play a key role in deciding which automobile brands survive in the future,” commented Michael Mauer. The Head of Design at the Volkswagen Group perceives new challenges for automobile designers over the coming years. This is because they will define no less than the future of mobility and the role that automobile design will play in that process.

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