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  • Multistage marketing campaign from world premiere to market launch
  • Continuation of digital advertising measures for start of advance sales
  • Focus on design, connectivity and driver assistance systems

Volkswagen is adding the next stage to its marketing campaign for the new Tiguan to mark the start of advance sales. The campaign focuses in particular on design, connectivity and driver assistance systems. The motto "Access all areas." not only stands for the offroad character of the new Tiguan, but also reflects the connectivity features which offer the driver constant access to online information. The second generation of the compact SUV is making an especially strong appearance on social media. A wealth of additional information on the new Tiguan is now being posted on the microsite first launched when the model made its world premiere at the IAA in September 2015.

Media contacts

Enrico Beltz
Volkswagen Group Components Communication, Head of Media Relations
Tel. +49 5361 9- 48590