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TRANSFORM 2025+ Volkswagen presents its strategy for the next decade

  • Brand CEO Diess: we want to create a new Volkswagen
  • Consistent restructuring and repositioning
  • Return to sustainable, profitable growth; operating margin to rise to 6 percent by 2025
  • Multi-billion euro investments: Volkswagen to become the world market leader in e-mobility by 2025 and to develop the industry's strongest digital ecosystem
  • Turnaround plans for regions

Volkswagen is comprehensively repositioning itself. The Board of Management of the Volkswagen brand has decided on the TRANSFORM 2025+ program which will set the course for the brand over the next decade and beyond. The new strategy focuses on clearer brand positioning across the various regions and segments, backed by significant improvements in efficiency and productivity. At the same time, the brand will be making massive investments in e-mobility and connectivity. Enthusiastic customers, earnings power ensuring a secure future, sustainable mobility and a new team culture will lay the foundation for the Volkswagen brand's journey to the future. The new vision which is valid throughout the world is: "Volkswagen: Moving People Forward".

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Stefan Ohletz
Head of Communications Volkswagen Brand
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Head of Company and Business Communications
Tel. +49 (0) 5361 / 9-86266