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Volkswagen is comprehensively repositioning itself. The Board of Management of the Volkswagen brand has decided on the TRANSFORM 2025+ program which will set the course for the brand over the next decade and beyond. The new strategy focuses on clearer brand positioning across the various regions and segments, backed by significant improvements in efficiency and productivity. At the same time, the brand will be making massive investments in e-mobility and connectivity. Enthusiastic customers, earnings power ensuring a secure future, sustainable mobility and a new team culture will lay the foundation for the Volkswagen brand's journey to the future. The new vision which is valid throughout the world is: "Volkswagen: Moving People Forward".

Media contacts

Stefan Ohletz
Stefan Ohletz
Head of Communications Volkswagen Brand
Tel. +49 (0) 5361 / 9-26655
Christoph Adomat
Head of Company and Business Communications
Tel. +49 (0) 5361 / 9-86266