- Next stage of multi-wave market launch begins
- TV commercial and printed media supplement extensive digital advertising
- Campaign focuses on design, connectivity and driver assistance systems
"Access all areas" – Volkswagen starts campaign for the world-wide market launch of the new Tiguan
Volkswagen is starting the next stage in the communications campaign for the market launch of the new Tiguan. The campaign, with the motto of "Access all areas" is appearing on TV, in printed media and in outdoor advertising. It presents the second generation of the successful compact SUV as a vehicle that convinces not only through its design but also through its highly advanced connectivity features and comprehensive driver assistance systems. Since the official world debut of the new model at the Frankfurt International Motor Show in September 2015, potential customers have already been able to obtain information online, for example on the tiguan.com micro-site, and in the social media.