"We are focusing our campaign on the innovative connectivity features of the model, especially on added value for the driver. Technology only makes sense if it makes our life simpler, safer and more comfortable. And that is certainly the case with the new Tiguan," says Anders-Sundt Jensen, Head of Marketing Communications of the Volkswagen Passenger Cars brand.
The example of a couple enjoying the benefits of the new Tiguan is also taken up by three films intended only for online use. They present brief episodes illustrating the off-road capabilities of the model.
The printed media and outdoor motifs also show the new Tiguan in urban surroundings. The main focus here is on connectivity features and design. In Germany, the motto for the campaign is "Aufregend innovativ" (excitingly innovative). "Access all areas" is the international claim.