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05/25/20

“The distinctive JETTA design should enter the mind”

Less than a year after entering the market, the new JETTA brand is on the road to success in China. Since September, JETTA has already delivered about 81,000 vehicles to customers and has achieved one of the best start-up phases for new automobile brands in China. In an interview, Volkswagen Group Head of Design Klaus Bischoff talks about brand values, the preferences of Chinese customers and the secret of an unmistakable identity.