Mr Kaban, what is your responsibility as Head of Volkswagen Design on the “Way to Zero”?
For me, the design of our vehicles is much more than just styling. Naturally, our goal is to continuously improve the aerodynamics of our vehicles in order to reduce energy consumption. We also investigate which materials we can replace with sustainable alternatives. My responsibility as Head of Design is to use the vehicle design to change people’s way of thinking, and at the same time pass these values on to our customers by way of the vehicles themselves. In this way we become a key player in shaping the transformation to sustainable mobility.
What do you consider to be the key features of this transformation?
The first question I ask myself is: which features are not part of the transformation? In the past, we have experienced that our cars have become bigger and heavier from generation to generation, and we have continually added new features. In the future, it will also be a matter of omitting things. We think a lot in terms of the experiences we have gained. A car will always transport us from A to B – just as a clock will always show us the time. But technology will not occupy so much space in the future. This allows us to consider and design the car of the future even more from the inside out.
What will be your contribution to improving the users’ quality of life?
Our vehicles will evolve alongside the needs of our customers. Your car should become a companion in your life. We expand the customer’s living space and give them time – to relax, eat or work. My goal is to make everyone’s journey fascinating, eventful and as ecological as possible.