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Press releases

  • Volkswagen Tayron
    11/15/18
    Models

    Volkswagen brand drives SUV strategy in China further forward and creates complete offer for all classes

    As a run-up to this year’s Guangzhou International Automobile Exhibition, the Volkswagen brand presented its SUV model series for the Chinese market. Auto-China Guangzhou International Automobile Exhibition is one of China’s largest international auto shows. As part of its Chinese “Move Forward” brand initiative, Volkswagen is energising not only its brand, but also its products. The current Chinese SUV family, consisting of six models, is a good example of this: The currently available models Tiguan and Teramont and the new generation of the top-of-the-line Touareg will be joined this year on the Chinese market by three completely new SUV models: T-Roc, Tayron and Tharu.
  • 10/25/18
    Company

    Volkswagen expects an SUV share of 50% by 2025

    Volkswagen continues with the largest SUV offensive in the company’s history. By 2025, every second Volkswagen passenger cars sold throughout the world will probably be an SUV. This already applies to every fifth car sold now. The brand expects especially strong growth in SUV sales in North and South America, as well as in China. By 2025, Volkswagen will be offering more than 30 SUV models throughout the world. With the new Polo-sized T-Cross, the brand is rounding off its SUV product portfolio at the bottom in the smallest segment. This Thursday the T-Cross is to make its world debut and will be unveiled at the same time in Europe, China and South America.
  • 09/18/18
    Models

    Modified Jetta breaks the speed record in its class in the USA with 338 km/h

    Volkswagen of America has demonstrated the potential of the new Jetta at the Bonneville Salt Flats in the USA. Here a specially equipped Jetta broke the previous world speed record of its class for land vehicles with 338 km/h. Only a few weeks after the success of the electrically powered I.D R Pikes Peak at the “Race To The Clouds” in the Rocky Mountains and at Goodwood Hill Climb in the UK, Volkswagen has secured its third record.
  • 09/05/18
    Models

    Addition to the SUV family in the Middle East: Volkswagen launches new seven-seater Teramont

    Volkswagen will launch its new Teramont SUV in the Middle East. As a seven-seater, it is the first Volkswagen of its kind in this region. Its American counterpart – named Volkswagen Atlas – has already won several awards. Since 2017, the large SUV has also stirred great interest among customers in China. This titan of the road is now forging ahead as part of Volkswagen's SUV success story.
  • 08/08/18
    Models

    Volkswagen aims to break the land speed record on the United States salt flats with its new Jetta

    Volkswagen is still on the hunt for new records: only a few weeks after the success of the electric ID. R Pikes Peak in the “Race To The Clouds” held in the Rocky Mountains and in the UK’s Goodwood Hill Climb and it’s already time for the next sporting highlight. Between 11 and 17 August, Volkswagen of America will be aiming to break the land speed record in the BGC/G class of the Southern California Timing Association on Lake Bonneville – the salt flats in the US state of Utah – with its specially prepared but near-production version of the new-generation Jetta.
  • 04/24/18
    Models

    2018 Beijing International Automotive Exhibition: New Volkswagen models for the world’s biggest market

    Volkswagen is rigorously pursuing its product and technology offensive in its key market, launching nine new models in China in 2018 alone. The new generation of the Lavida, the market leader in compact saloon, and the new Volkswagen CC (the version of the Arteon made in China) will be making their debut at the Auto China 2018 exhibition in Beijing. Volkswagen will also be using the event as an opportunity to highlight its ambition in the important SUV segment with the new Touareg and the T-Roc. The company will offer a glimpse into the future with its ID. VIZZION prototype, a futuristic electric and autonomous luxury saloon.
  • 01/15/18
    Models

    World premiere of the completely new Jetta in Detroit

    Volkswagen is kicking off the automotive year 2018 with the world premiere of the new Jetta in Detroit. On the occasion of the North American International Auto Show (January 14 to 28), Volkswagen is presenting its seventh generation of the global best-selling model to US car drivers and the international media.
  • 01/15/18
    Models

    Volkswagen makes rapid progress in realigning its North American strategy

    The Volkswagen brand continues to vigorously pursue its regional consolidation strategy in North America: Today Volkswagen launched the seventh generation of its most successful high-volume model in the region when the new Jetta celebrated its world premiere on the eve of the North American International Auto Show in Detroit. The Jetta is tailored precisely to the needs of customers in North America.
  • 01/15/18
    Models

    The new Jetta - world premiere North American International Auto Show

    Key facts: overview of the new Jetta Related to the Golf, Tiguan, Atlas and Arteon: that is because the car is, for the first time, based on the modular transverse matrix (MQB) Benefits of the MQB: dynamic proportions, optimal space utilization and new range of assistance systems Global best-seller: with 17.5 million units produced, the Jetta is one of the world's most successful Volkswagen cars Into the starting gate: new Jetta will arrive in Mexico in the first quarter and will launch on the US market in the second quarter
  • 11/16/17
    Models

    Volkswagen provides further impetus for South America strategy with compact model Virtus

    The Volkswagen brand is setting a further milestone in its South America strategy. With the world premiere of the entirely newly developed compact sedan Virtus in Sao Paulo, Brazil, Volkswagen is forging ahead with the realignment of the brand in South America. The new model, developed especially for the South American market, offers the latest features based on innovative MQB technology and is among the most spacious cars in its segment.
  • 09/13/17
    Models

    Volkswagen named "Most Innovative Brand 2017"

    The Volkswagen brand won various design and innovation awards yesterday at the Frankfurt International Motor Show (IAA). Most prominently, the jury for the Plus X Award singled out the Volkswagen brand for the title "Most Innovative Brand 2017". Meanwhile, the new Arteon received the "Best of Best" top ranking in the "Automotive Brand Contest 2017".
  • 07/06/17
    Models

    Awards for Volkswagen from April to June

    Plus X Award 2017: Volkswagen named 'Most Innovative Brand 2017' once again.
  • 01/09/17
    Models

    Volkswagen media preview 2017 in Detroit: Atlas and long version of the Tiguan debut on eve of the show

    On the eve of the North American International Auto Show (NAIAS) in Detroit, the Volkswagen brand is presenting two new models as part of its SUV offensive: the Atlas and the new long version of the Tiguan, both being launched in the US in 2017.
  • 01/09/17
    Models

    The new Tiguan Allspace

    The Tiguan Allspace – key facts and figures 1. Lengthened version of the Tiguan will debut as a world premiere vehicle in Detroit. 2. Allspace European version with a long wheelbase expands the range of Tiguan variants. 3. US Tiguan will only be offered in the long version. 4. 215 mm additional external length makes the SUV supremely spacious. 5. Optional third row of seats turns the long Tiguan into a 5+2 seater. 6. Cargo volume has increased by an impressive 115 liters. 7. The design of the front and side is similar to the Atlas. 8. European market launch in the second half of 2017. 9. Base price in Germany will be approximately €30,000.
  • 12/21/16
    Models

    Developing new market potentials: Volkswagen inaugurates vehicle production facility in Kenya

    Volkswagen is forging ahead with the regionalization of its worldwide automobile business and today inaugurated a vehicle production facility in Kenya. Together with the President of Kenya, H.E. Uhuru Kenyatta, Dr. Herbert Diess, CEO of the Volkswagen brand, was present when the first locally produced Polo Vivo rolled off the production line. With the CKD production of the bestselling car model in the sub-Saharan region, Volkswagen is stepping up its commitment to Africa. This is a key step in the development of new opportunity markets – with the right products, local partners and training in the region.
  • 10/28/16
    Models

    World premiere of the Volkswagen Atlas – all-new seven-seater SUV for America

    World premiere of the Volkswagen Atlas in California! The new seven-seater SUV for the US market was unveiled last night on Santa Monica Pier at the end of historic Route 66. The Atlas launches a new chapter in the company's American history. The new model will be built in Chattanooga (Tennessee) for the North American market and offers innovative technology and spaciousness. In addition, the new Atlas thrills with hallmark Volkswagen driving dynamics and attention to detail.
  • 09/07/16
    Models

    Volkswagen expands Africa strategy - Vehicle production in Kenya planned

    Volkswagen continues to drive forward with the regionalisation of the global automotive business. The brand is planning to start CKD production of the Polo Vivo in Kenya at the end of 2016. An agreement to that effect was signed in Nairobi today by the Kenyan Government and Thomas Schäfer, Managing Director of Volkswagen South Africa in the presence of H.E. Uhuru Kenyatta, President of Kenya. This is an important step by the Volkswagen brand towards engaging further in new emerging markets – with the right products and know-how from the region.
  • 04/29/16
    Models

    Plus X Award 2016: Four Volkswagen models awarded "Product of the Year"

    The prestigious "Plus X Award" this year gives its Innovation Award to four Volkswagen models: the new Tiguan, the current Touran, the forthcoming Phideon which will only be available in China and the concept vehicle T-Cross Breeze were each awarded "Product of the Year 2016/2017".
  • 02/29/16
    Models

    Press reception at the Geneva International Motor Show 2016 – World premiere of the Volkswagen Phideon

    Today saw the world premiere of the Volkswagen Phideon, ahead of the Geneva International Motor Show 2016. The all-new premium saloon will be launched on the Chinese market in 2016 and combines distinguished elegance with maximum dynamic performance.
  • 02/06/14
    Models

    World Premiere of Rallycross-Beetle in Chicago

    Volkswagen Beetle will enter motorsports in the U.S. this summer. At the Chicago Auto Show today, Volkswagen of America presents the Rallycross-Beetle with all-wheel-drive and a TSI engine that delivers more than 560 hp (412 kW).

Basic Infos

  • 04/24/16
    Models

    Asian premiere of the new PHIDEON

    New high-tech PHIDEON saloon was developed especially for the Chinese market The PHIDEON's design combines sumptuous elegance with impressive dynamics
  • 02/29/16
    Models

    PHIDEON – World premiere

    Newly developed PHIDEON will be launched on the Chinese market in 2016 Design combines sumptuous elegance with impressive dynamics