Skip to content
11/08/21

Story FIVA Award: Lifetime achievement award for Carl Horst Hahn

Story FIVA Award: Lifetime achievement award for Carl Horst Hahn

“In China, people prefer to sit in the back and have a chauffeur drive them around,” is just one of many intercultural findings that proved crucial for Carl H. Hahn and for Volkswagen when opening up the Chinese market.

Image No: DB2021NR00417
Copyright: Volkswagen AG
Rights: Use for editorial purposes free of charge